Impact of Gender Pay Gap on Business Performance

This research project aims to evaluate the influence of gender pay gap as an issue of cultural diversity on business performance. It explores the impact of cultural diversity within the company and analyzes the challenges faced by businesses due to gender pay gap. The research also aims to determine alternative options that can help companies overcome the challenges of gender pay gap as an issue of cultural diversity.

Research project

Table of Contents
CHAPTER 1: INTRODUCTION .................................................................................................3
Research aim..........................................................................................................................3
Research objectives ...............................................................................................................3
Research questions.................................................................................................................3
Research rationale..................................................................................................................4
CHAPTER 2: LITERATURE REVIEW ......................................................................................5
CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................8
CHAPTER 4: DATA ANALYSIS .............................................................................................11
CHAPTER 5: CONCLUSION AND RECOMMENDATION ..................................................24
REFERENCES ...........................................................................................................................25

CHAPTER 1: INTRODUCTION
Working performance within a business is defined as the aspect in which employees
fulfils obligation of their jobs and duties assigned to them. There are various factors due to
which performance of organisation are impacted whether in positive or negative aspect. One of
them is gender pay gap as cultural diversity issue and this is the major reason that disparity
among workplace is created. This may lead in undervaluing and discrimination due to which
their motivation and morale and minimised overall output (Nollenberger, Rodríguez-Planas and
Sevilla, 2016). This is regarded as the biggest challenge for an organisation which may create
pay gap and inequality within employees. In current scenario for every business there major
concern is associated with bringing in diversified workforce so that skilful employees can be
aligned with business. This is observed hat across the world just a fraction of women are
working in the same role as men, which is a situation of disparity. This is an institutional barrier
due to which progress for women get stopped. This research report is analysing impact of
gender pay gap as cultural diversity issue on performance of premises of Marks and Spencer.
Research aim
“To evaluate the influence of gender pay gap as an issue of cultural diversity on business
performance”. A study on Marks and Spencer.
Research objectives
 To determine the impact of cultural diversity within the company.
 To analysis the issue faced by business because of gender pay gap as an issue of
cultural diversity.
 To determine the alternatives options that may support company to can overcome
from challenges of gender pay as an issue of cultural diversity.
Research questions
 What is the influence of gender pay gap as an issue of cultural diversity on business
performance?
 What is issue faced by business because of gender pay gap as an issue of cultural
diversity?

 What are the alternative options that may support company to can overcome from
challenges of gender pay gap as an issue of cultural diversity?
Research rationale
The selection of this topic is to analyse impact of gender gap as an issue of cultural
diversity within performance of business. Besides this with the help of this topic it can be
analysed that how a person is supposed to examine situation of their working place in order to
get appropriate succession opportunities (Steinberg, Skae and Sampson, 2018). This research
topic is associated with dual perspective for researcher in terms of personal and professional
aspect. In terms of personal aspect this research will be helpful for researcher to develop
various skills such as communication skills, research skill, creative thinking skill and many
more. These skills could be helpful for researcher in managing various tasks in their future with
utmost efficacy and effectiveness (Cassar and Rigdon, 2019). What is the influence of cultural
diversity on business performance. On the other hand in terms of professional perspective this
research is helpful in understanding concepts of research such as use of research methodology
and techniques of data analysis. So this could be helpful for researcher to complete their further
researcher in such a manner that appropriate results can be developed. So this can be concluded
that this research is going to assist researcher in managing balance between personal and
professional aspects.

CHAPTER 2: LITERATURE REVIEW
What is the influence of gender pay gap as an issue of cultural diversity on business
performance?
According to Campbell (2016), The gender pay gap basically reflects the adequate wage
and salary that is paid by an organization to its employees. It also define workplace
performance and its productivity through which employee motivation and encouragement is
concerned as with this probability and ability to attain long term and standardized goals are
achieved with adequateness. Gender pay gap is associated with the workplace culture and its
attributes of an organization towards its employees and workers. It is also get influenced by
different factors such as unconscious and conscious discrimination that usually bias within
decision making and hiring. As both men and women in various jobs and industries get worked
but in this a factor as female dominating companies offer lower wage under which individual of
similar experience, education and knowledge get differentiated on the basis of wage. The
disparities among woman and men get hindered the wage system which also be constrained of
spending and income power of a family. The difference in between wage is a major cause of
occupational segregation in which men paid higher as per comparison to women’s. Besides this
gender pay gap is directly associated with cultural diversity in which people are getting
differentiated salaries as due to difference in cultural aspect. It has direct impact over the
professionalism and it is a vital case of managing and controlling societal based differentiation.
It affects formal priority in which higher retention rate, improvised orientation, employee
satisfaction and decision making credibility get affects in effective basis. The women are just
considered as a fraction of men as while working on similar position. In this companies make
continuous efforts and as per concern of World economic forum, there is about 202 years and
through this only economic pay gap get changed. It also shrink the several issues that ingrained
all across economies in which employee get accept inequality with better pace. It brings higher
challenges well in which more of the people couldn’t even accept about that equality and
gender pay is an issue and it exist all over with cultural diversity.
What is issue faced by business because of gender pay gap as an issue of cultural
diversity?

According to Eble, and Hu (2018), There are different issues that is required to be known b
employees that there is a need to getting equally paid as per other employees in order to
eradicate issue of cultural diversity. It is an equivalent aspect through which gender inequality
get managed within the workplace. It affects overall working dynamics of an organization and
it is due to the myriad reason’s. It includes experience, age, racial bias, maternity, disability and
many other breaks in career that is usually faced by people on random basis. It is quite
dominating and surprising that still women paid lesser as compared to men and it is processed
majorly in many companies. It is slight optimised as well and with this many of the prospects
are considered by companies as with this obvious change are implemented. In relation to gender
pay gap and inequality more of employees faced discrimination at workplace and it has direct
impact over the working standards of workers along with this it is also be relatable to gender
gap, sexual orientation, race, religion, age and many other factors as well. It processed an
unequal way and unequal opportunities for employees that formally get contributes towards
education, career options and for training as well. It has raw impact over women and also
indicate empirical evidence about low paying jobs and reduces the level of contribution that is
pertain by an employee at the time of task completion. It isolates the well-being of employees
as if co-worker get higher paid of similar work that it surpasses potential impact over working
credibility of lot of employees. It reduces the occupation choices, hiring practice, guidance and
expectations of workers and have disproportionate the social and formal norms beyond certain
control. It makes difficult for people to work and get succeed since it tend to care taking if
varied range of duties and responsibilities when pay gap is existed due to cultural diversity.
What are the alternative options that may support company to can overcome from
challenges of gender pay gap as an issue of cultural diversity?
According to Glass, Cook and Ingersoll (2016), There is no doubt to the initiatives that must
be taken to completely eradicate the difference in the pay scale between the genders due to
cultural diversity. Not only does such a difference demoralise the less fortunate gender but also
affects the company itself in the bigger picture. In the present world image of a company is
much more important than increasing operational cost of the company. In other words,
increased operational cost of the company will only reduce its profit margin but the negative
brand image can completely put the company out of the business. With such huge impact of the

issue, it is the moral, ethical and functional responsibility of every company to work towards
reducing the ever-existing gender pay gap.
There are various changes that a company should make in order to execute the vision of
zero pay gap between the genders. These changes are as follows.
Salary Record and Analysis: The first and the foremost step to make the difference
would be to analyse the present situation in the company. Which will help in acknowledging the
issue and understanding the depth of it. After getting the data from the analysis of salary of
employees the company should effectively work towards levelling this difference based on
further analysis of work done by every employee.
Renewed hiring pattern: Most of the times when the victim of gender pay gap changes the
company in the hopes of a new start, that individual is then again judged on the last salary that
was issued to him, which only further adds to the problem. For this the core principle of hiring
should be renewed and the salary should be decided on the potential and the skills of the future
employee of the company.
Discontinuation of negotiation: In the efforts of reducing the operational cost of a
company, most of the times the HR managers are asked to negotiate the salary as much as
possible. Due to this the potential possessing and deserving candidates, who cannot negotiate
under the pressure of leaving a bad impression agree to the low pay scale. This process might
just get over on the very first but it impacts the employee till one’s last day; as beginning with
the low salary means further incentives addition will still be lower than the majority of other
employees. Hence ultimately decreasing motivation of individual will resulting into low work
efficiency. With the proper execution of these steps a company can surely exterminate the
gender pay gap and initiate a much better and healthy future of equality at workplace.

CHAPTER 3: RESEARCH METHODOLOGY
This section of research is playing vital role in managing and conducting research project in
appropriate manner (Srinivas and Babu, 2017). This section facilitates the researcher to gain
insight regarding methods and techniques to be used within research so that effective and
appropriate results can be obtained. Under this section researcher decides various aspects in
which they can receive assistance to deal with research outcomes. For carrying out research in
significant manner this is imperative that all the dimension of research can be examined
accurately so this section is helping researcher to deal with those dimensions. By using research
onion method current research will be executed by researcher which is elaborated as under:
Figure 1: Research Onion, 2021.
Research Philosophy: This is defined as the belief in which research data will be gathered.
There are four types of research philosophy such as positivism, realism, interpretivism and
pragmatism. Under this research positivism philosophy will be used as this facilitates the
researcher to analyse the data in appropriate manner. This research is based on analysing impact
of gender pay gap so positivism philosophy will be helpful for researcher to examine perpetual
impact of gender pay gap over their performance in significant manner.
Research approach: This is defined as the relevance of the study over pre determines
hypotheses (Haddadi and et. al., 2017). There are two types of research approaches such as
inductive, deductive. Under this research researcher is using deductive approach as this is
associated with positivism form of research philosophy and recognising justified research

outcomes. Deductive approach is supporting the researcher to analyse numeric data in such a
way that research objectives can be attained.
Research strategy: Research strategy is defined as the overall plan for the research in which
researcher plans and execute various aspects of research so that using statistical methods
research objectives can be attained. This aspect within research is holding utmost significance
in analysing research aims and aligning the same with efforts of researcher so that prominent
investigation can be executed. The major research strategies are experiments, survey, interview
and observation. These strategies are helpful in suggesting the researcher to find that possible
way in which research objectives can be accomplished in easy manner (De Angeli and O'Neill,
2020). Under this research, researcher is using survey in which questionnaire is chosen in order
to ensure that data collection and other resources are used in cost and time effective manner.
Choices of method: Research method is defined as the sources in which according to
nature of research data is gathered and then research outcomes are examined. There are two
methods of data collection such as qualitative and quantitative by which data can be gathered
by researcher. In this research, quantitative method is used by researcher as this is helpful in
analysing numeric information and concludes the results in appropriate manner. This could be
assisting researcher in supporting research objectives in such a manner that according to
research nature investigation can be executed and research objectives can be accomplished.
Thus by selecting quantitative research specific and measurable findings can be obtained by
researcher so that the same can be analysed and evaluated as well.
Time horizons: Time horizons are defined as the duration of time in which research can be
completed with utmost efficiency and management. There are two types of research time
horizons such as cross-sectional and longitudinal (Young, 2018). Cross sectional is associated
with short period of time whereas longitudinal is related to those observations which are lasting
for years and quarters. Under this research cross-sectional time horizon is used as this will be
helpful in executing research in appropriate and suitable manner.
Sources of data collection: Both primary and secondary sources of data collection are used
within research in order to provide appropriate results out of research. In terms of primary data,
this is helpful in gathering first-hand information which is more authentic and helpful for

researcher to take out significant information. On the other hand secondary data collection
sources are helpful for researcher to get in depth knowledge regarding research topic so that
appropriate investigation can be framed using past records and information. With the help of
questionnaire primary information is being collected by researcher whereas for gathering of
secondary data various journals, books and magazines are used. Using both the methods of data
collection will help researcher to take appropriate decisions and to conclude research findings
for accomplishing research objectives in appropriate manner.
Sample size: The sampling method is defined as the process in which a specific number of
respondents are selected out of whole population in order to obtain outcome of research and to
maintain efficiency of overall project (Gichuru, 2017). In this research sample size is taken as
20 and employees of Marks and Spencer are only selected through random sampling. In this
way primary data is collected by researcher so that to take out appropriate research outcomes.

CHAPTER 4: DATA ANALYSIS
Questionnaire
Q.1 Do you believe that gender pay gap as an issue of cultural diversity is existed within
workplace of Marks and Spencer?
a) Yes
b) No
Q.2 Do you think that gender pay gap as an issue of cultural diversity is negatively
impacting performance of business?
a) Yes
b) No
Q.3 In your opinion gender pay is creating issues for working employees?
a) Yes
b) No
Q.4 Does gender pay gap as an issue of cultural diversity reduce market image of Marks and
Spencer?
a) Yes
b) No
Q.5 What is the major reasons of gender pay gap as an issue of cultural diversity within
Marks and Spencer?
a) Occupational segregation
b) Vertical segregation
c) Ineffective equal pay legislation
Q.6 What are the consequences of gender pay as an issue of cultural diversity over
workplace or business?
a) Decreased employee performance
b) Ineffective working culture
c) Minimisation of working opportunities
Q.7 What are the ways in which gender pay gap as an issue of cultural diversity can be
eliminated?

a) By increasing female productivity
b) By encouraging cultural diversity norms
c) By implying equal pay gap legislations
Q.8 As per your opinion why closing the gender pay gap is important
a) To improve organisational performance
b) To improve working culture
c) To strengthen global economy
Q.9 Do you support movement of closing gender pay gap in Marks and Spencer?
a) Yes
b) No
Q.10 How can equal pay at workplace be ensured to all working employees?
a) By preventing salary disparity
b) By taking reviews from employees
c) By disclosing salary ranges for different organisational levels.
Frequency distribution table
Q.1 Do you believe that gender pay gap as an issue of cultural diversity is
existed within workplace of Marks and Spencer?
Frequency
a) Yes 10
b) No 10
Q.2 Do you think that gender pay gap as an issue of cultural diversity is
negatively impacting performance of business?
Frequency
a) Yes 10
b) No 10
Q.3 In your opinion gender pay is creating issues for working employees? Frequency
a) Yes 15
b) No 5

Q.4 Does gender pay gap as an issue of cultural diversity reduce market
image of Marks and Spencer?
Frequency
a) Yes 15
b) No 5
Q.5 What is the major reasons of gender pay gap as an issue of cultural
diversity within Marks and Spencer?
Frequency
a) Occupational segregation 5
b) Vertical segregation 5
c) Ineffective equal pay legislation 10
Q.6 What are the consequences of gender pay as an issue of cultural
diversity over workplace or business?
Frequency
a) Decreased employee performance 10
b) Ineffective working culture 10
c) Minimisation of working opportunities
Q.7 What are the ways in which gender pay gap as an issue of cultural
diversity can be eliminated?
Frequency
a) By increasing female productivity 5
b) By encouraging cultural diversity norms 5
c) By implying equal pay gap legislations 10
Q.8 As per your opinion why closing the gender pay gap is important Frequency
a) To improve organisational performance 8
b) To improve working culture 8
c) To strengthen global economy 4
Q.9 Do you support movement of closing gender pay gap in Marks and
Spencer?
Frequency
a) Yes 15

b) No 5
Q.10 How can equal pay at workplace be ensured to all working employees? Frequency
a) By preventing salary disparity 10
b) By taking reviews from employees . 6
c) By disclosing salary ranges for different organisational levels. 4
Data analysis
Question1: Gender pay gap as an issue of cultural diversity is existed within workplace of
Marks and Spencer
Q.1 Do you believe that gender pay gap as an issue of cultural diversity is
existed within workplace of Marks and Spencer?
Frequency
a) Yes 10
b) No 10
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10 10
Frequency

Interpretation: From the above bar chart this can be concluded that gender gap is one of the
dark practices which are existed within businesses which are not considered as fruitful for the
organisation. Out of 20 respondents 10 are having opinion that they faced problems of gender
pay gap as an issue of cultural diversity within their organisation. Rest 10 said that they never
faced issues of gender pay gap within their organisation. So this can be analysed that most of
the employees are facing this issue which is severe in its implications.
Question2: Gender pay gap as an issue of cultural diversity is negatively impacting
performance of business
Q.2 Do you think that gender pay gap as an issue of cultural diversity is
negatively impacting performance of business?
Frequency
a) Yes 10
b) No 10
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10 10
Frequency
Interpretation: From the above bar chart this can be concluded that gender pay gap is
associated with such practices those are negatively impacting business performance. Out of 20
respondents 100 are having opinion that gender pay gap as an issue of cultural diversity is

impacting employee performance in negative way. As in this case due to this employees are not
happy while working in the organisation which may lead in increasing of employee turnover.
On the other hand 10 are having opinion that gender pay gap as an issue of cultural diversity is
not impacting performance of employees in negative manner. This can also be judged that there
are certain aspects which may create discrepancies and which may lead in minimising overall
performance of employees.
Question3: Gender pay is creating issues for working employees
Q.3 In your opinion gender pay is creating issues for working employees? Frequency
a) Yes 15
b) No 5
a) Yes b) No
0
2
4
6
8
10
12
14
16 15
5
Frequency
Interpretation: From the above bar chart this can be concluded gender pay gap is implicating
employees and providing them issues as well. Out of 20 respondents, 15 have said that gender
pay gap as an issue of cultural diversity is providing issues to employees that may give various
negative implications to the business and working people as well. Besides this 5 respondents
have said that gender pay gap as an issue of cultural diversity is not creating issues for

employees as this is a problem related to workforce. This can be analysed that problem of
gender pay gap is wide and give various negative implications to working people and
organisation as well.
Question4: Gender pay gap as an issue of cultural diversity reduce market image of Marks
and Spencer
Q.4 Does gender pay gap as an issue of cultural diversity reduce market
image of Marks and Spencer?
Frequency
a) Yes 15
b) No 5
a) Yes b) No
0
2
4
6
8
10
12
14
16 15
5
Frequency
Interpretation: From the above bar chart this can be concluded that gender pay gap may
reduce market image for the organisation as there are certain challenges which are associated
with gender pay gap as an issue of cultural diversity and in the presence of these challenges
growth opportunities for the business get minimised. Out of 20 respondents, 15 said that gender
pay gap as an issue of cultural diversity leads to minimise market image of the organisation as
in the presence of gender pay gap within an organisation this is imperative that employee

turnover will be high and in this case market image for the organisation will be tarnished. In the
contrary 5 respondents said that market image is not aligned with gender pay gap as an issue of
cultural diversity practices. At last this can directly be concluded that gender pay gapas an issue
of cultural diversity when existed in some organisation so that will definitely ruin market image
of that organisation.
Question5: Major reasons of gender pay gap as an issue of cultural diversity within Marks
and Spencer
Q.5 What is the major reasons of gender pay gap as an issue of cultural
diversity within Marks and Spencer?
Frequency
a) Occupational segregation 5
b) Vertical segregation 5
c) Ineffective equal pay legislation 10
a) Occupational segregation
b) Vertical segregation
c) Ineffective equal pay legislation
0
1
2
3
4
5
6
7
8
9
10
5 5
10
Frequency
Interpretation: From the above bar chart this can be concluded that there are various reasons
due to which gender pay gap initiated in an organisation. Out of 20 candidates, 5 have said that

occupational segregation is the major reason for emergence of gender pay gap as an issue of
cultural diversity. Whereas 5 have said that vertical segregation is the major reason of gender
pay gap as an issue of cultural diversity. At last rest 10 have said that ineffective equal pay
legislation is the major reason for gender pay gap as an issue of cultural diversity. For an
organisation gender pay gap as an issue of cultural diversity is the major problem which may
lead the organisation to face several consequences.
Question6: Consequences of gender pay as an issue of cultural diversity over workplace or
business
Q.6 What are the consequences of gender pay as an issue of cultural
diversity over workplace or business?
Frequency
a) Decreased employee performance 8
b) Ineffective working culture 7
c) Minimisation of working opportunities 5
0
2
4
6
8
8
7
5
Frequency

Interpretation: From the above bar chart this can be concluded that gender pay gap is
associated with severe consequences as in terms of business and employees in personal. Out of
20 respondents, 8 have said that decreased employee performance is the major consequences
which can be faced by businesses with gender pay gap as an issue of cultural diversity. This
will minimise growth for the business and lead in limited market prominence as well. Besides
this 7 have said that ineffective working culture is the another consequence which can be faced
by business with gender pay gap as an issue of cultural diversity as this will implicate in
productivity in negative manner. At last 5 have said that by gender pay gap as an issue of
cultural diversity, working opportunities within a business get minimised and due to this skilful
employees cannot assimilated with organisational workings.
Question7: Ways in which gender pay gap as an issue of cultural diversity can be
eliminated
Q.7 What are the ways in which gender pay gap as an issue of cultural
diversity can be eliminated?
Frequency
a) By increasing female productivity 5
b) By encouraging cultural diversity norms 5
c) By implying equal pay gap legislations 10

0
2
4
6
8
10
5 5
10
Frequency
Interpretation: From the above bar chart this can be concluded that a business can adopt way
in order to mitigate issues faced due to gender pay gap as an issue of cultural diversity. Out of
20 respondents, 5 have said that by increasing female productivity gender pay gap as an issue of
cultural diversity within an organisation can be eliminated. Besides this 5 have said that by
encouraging female employees’ gender pay gap as an issue of cultural diversity within an
organisation can be eliminated. At last rest 10 have said that by using legislations of equal pay
gender pay gap as an issue of cultural diversity can be eliminated. These are the practices by
which a business can minimise consequences faced by the business due to gender pay gap as an
issue of cultural diversity.
Question8: Why closing the gender pay gap is important
Q.8 As per your opinion why closing the gender pay gap is important Frequency
a) To improve organisational performance 8
b) To improve working culture 8
c) To strengthen global economy 4

0
2
4
6
8
8 8
4
Frequency
Interpretation: From the above bar chart this can be concluded that closing the gender gap is
essential for businesses to deal with various aspects of business and to mitigate differentiated
issues as well. Out of 20 respondents, 8 have said that in order to improve organisational
performance gap between gender pay should be closed. Besides this 8 have opinion that in
order to improve working culture gender pay gap is required to be closed. At last 4 analysed
that for strengthening global economy gender pay gap should be closed. In this manner by
closing gender gap this would provide assistance to business and market economy as well to
surge with growth opportunities.
Question9: Support movement of closing gender pay gap in Marks and Spencer
Q.9 Do you support movement of closing gender pay gap in Marks and
Spencer?
Frequency
a) Yes 15
b) No 5

a) Yes b) No
0
2
4
6
8
10
12
14
16 15
5
Frequency
Interpretation: From the above bar chart this can be concluded that closing the gender gap is
one or the significant movement which is required to be exerted by an organisation so that to
maximise growth opportunities and to intensify business levels as well. In this manner out of 20
respondents, 15 have assured that they are supporting movement of closing gap of gender pay
and rest 5 have said that they are supporting the same as they do not see any positive sight in
this. By closing gender pay gap a business can create trust among their employees which
resultantly maximise intensity of employee efforts and engagement within an organisation. as
an issue of cultural diversity
Question10: Equal pay at workplace be ensured to all working employees
Q.10 How can equal pay at workplace be ensured to all working employees? Frequency
a) By preventing salary disparity 10
b) By taking reviews from employees . 6
c) By disclosing salary ranges for different organisational levels. 4

0
2
4
6
8
10
10
6
4
Frequency
Interpretation: From the above bar chart this can be concluded that several practices can be
adopted by business in order to ensure equal pay to employee. So out of 20 respondents, 6 have
said that by prevention of salary disparity equal pay system can be ensured among employees.
Whereas 6 have said that by taking review from employees they can be ensured that their
workplace is adopting practices of equal pay. At last 4 have given their opinion that by
disclosing salary for each organisational level employee can be ensured regarding adoption of
practices of equal pay.

CHAPTER 5: CONCLUSION AND RECOMMENDATION
From the above research this can be summarised that gender pay gap within an
organisation is one of the severe issue existed which is directly impacting performance of
employees. In order to deal with various business challenges and to increase market image for
every business reducing gender gap is very essential. In current time women are taking steps
ahead so that they can cop up with market situation and in this manner responsibility of
organisation is arising for giving them such environment in which they can sustain and acquire
their desired objectives (Giersch, Kropf and Stearns, 2020). In current scenario closing the
gender pay gap is the major step which is required to be taken by every business so that they
can provide equal opportunities to all their employees and acquire higher productivity within
business functions.
Reflection
I am privileged to to execute this research in appropriate manner in which I explored
aspect of gender pay gap as an issue of cultural diversity. The whole research is associated with
collecting of various information and to gain insight in relation to gender pay gap and its
combination with cultural diversity. As in this research I used various research methodologies
which helped me in taking out positive results which are assisting me during research to
accomplish research objectives as well. Using questionnaire as source of data collection helped
me to gather views of various respondents in which I examined different information and
analysis as well. By collecting various information through literature review this assisted me
during the research to assort the same in order to draw research objectives in appropriate
manner. My sample size was 20 in which responses of employees of Marks and Spencer are
taken as this is going to help me in taking appropriate responses as well. By conducting this
research I analysed that for a business the major issue is linked with gender pay as this is
associated with cultural diversity. Besides this I found out ways in which these issues can be
mitigated as well in order to improve overall business performance.

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