Unit 11 – Research Project Proposed - Desklib

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Research ProposalForm
Table of ContentsResearch Proposal Form..................................................................................................................1.........................................................................................................................................................6
Research Proposal FormStudent Name.....................................................................................Student number..........................Centre NameDate..................................UnitUnit 11 – Research ProjectProposed Title..................“To examine the changes take place in marketing strategies ofcompany while expanding business at global level.” A case study based on Marks and Spencer.................................................................................................................................................................Section One: Title, aim, objectives, questionsTitle or working title of research project( in the form of a question, objective or hypothesis)“To examine the changes take place in marketing strategies of company while expandingbusiness at global level.” A case study based on Marks and Spencer.Research project objectives(e.g. what is the question you want to answer? What do you want to learn how to do? What do you wantto find out?):Research objectivesTo understand the concept of globalisation.To analyse the role of marketing while expanding business at international level.To determine changes in marketing strategies of Marks and Spencer while operatingbusiness at global level.To recommend appropriate ways to Marks and Spencer for planning best marketingstrategies.Research questionsDo you understand the concept of globalisation?What is the role of marketing while expanding business at international level?What changes requires in marketing strategies of Marks and Spencer while operatingbusiness at global level?1
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