Unit 11 – Research Project Proposed
Added on 2020-10-22
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APPENDIXResearch Proposal FormStudent Name ..........................Student number ..........................Centre NameTutorDate ..................................UnitUnit 11 – Research ProjectProposedTitle ....................................................................................................................................................................Section One: Title, aim, objectives, questionsTitle or working title of research project- To identify impact of globalisation on marketing activitiesof retail sector business – A Case Study on Carrefour.”INTRODUCTIONGlobalisation consists important role in business success so that it considers more effective work intrade and business development. It helps to gain competitive advantages that make unique productsand services that develop absolute advantages in the country. With this regard, it can be stated thatproduction also successfully develop which helps to build appropriate work in the country.Increasing in free movement of goods and services develop successfully that process severalactivities in all over the market (Mihajlović and Krželj–Čolović, 2014). As a result, global economyand concomitant also increases in trade that exists between different nations. (in the form of a question, objective or hypothesis)Research project objectives(e.g. what is the question you want to answer? What do you want to learn how to do? What do youwant to find out?):To understand the concept of globalisation and marketing activities.To assess factors that create impact on Carrefour when they are operated at global level. To consider relationship between globalisation and marketing activities of the chosen business.To recommend ways through marketing activities can be increases in different areas of theworld.Background of the researchGlobalisation is the process in which businesses operates in global market and includes overall
increment of international trade. It contains flow of labour, services, goods and capital that developeffective operations across the international borders. It also creates benefits to the businesses to dealwith global economy and increase more trade between different nations. Carrefour successfullyoperate in different areas of the world with online and offline channel that assists to produce moreeffective products and services in all over the nation. With the help of this element, it can be statedthat free movement of goods, services and people continuously develop in integrated manner (Bohn,Brakman and Dietzenbacher, 2018). It can be brought to gain results for opening up global economyand increase more trade as well. Furthermore, it is also useful for increasing free trade andcommunication between different nations with increment of technology, media, education, etc.Therefore, marketing activities successfully develop in the market that are beneficial to combinepromotion and selling of goods and services. It makes positive development of the organisation whichascertained to attain overall goals. Section Two: Reasons for choosing this research projectReasons for choosing the project(e.g. links to the subjects you are studying, personal interest, future plans, knowledge/skills you want to improve, why the topic is important):With the help of present research, Carrefour can assess market elements that create major impacton its marketing functions and operations. In this regard, strategy encompasses within differentcountries from several regions in the world. Therefore, main aim is to develop positive marketingefforts in the markets. Furthermore, development of the businesses in different areas of the worldcan be successfully ascertained which interconnected and interdependent to maintain appropriatecommunication (Hasrati and Tavakoli, 2015). Marketing globalisation synergistic term thatcombine promotion and selling of goods and services that make effective organisation to developmore significant advantages. Moreover, positive growth image also successfully build that assiststo focus on share partnership debate. Positive growth effect in wealthy countries also develop intrade and FDI that resulting in higher growth rates. Researcher interest: Researcher has wide interest in order to assess globalisation impact onmarketing activities of the Carrefour. In this regard, it is essential to focus on more effectivenessthat assists to focus on operations that are developed in global environment. On the basis ofcreativity, researcher can also identify factors that helps to develop operations in different areas. Asa result, it assists to develop more significant results at workplace (Hasanen, Al-Kandari and Al-Sharoufi, 2014). Research scope: Globalisation is widely used in different areas of the world to make moreproductive resources. In order to accomplish desired level of results, it can be stated that Carrefour
able to communicate several benefits in different areas. On the basis of creativity, research scopewidely develop to grow more benefits (Ogbonna, 2017). Furthermore, globalisation gives newdirection to the business to operate in different areas so that it is beneficial to focus on morecreativity and effectiveness in the world.Researcher knowledge: Researcher possess creative and effective knowledge in globalisationimplementation which assists to focus on the creativity. In this regard, it can be stated thatresearcher has more knowledge in development of the business to maintain more growth withanalysis different factors (Oberlander, Disdier and Etilé, 2017). Therefore, it is more creativeto operate in several considerations. In addition to this, it can be stated that wide knowledgealso useful that create more systematic work in the present study. Section Three: Literature sources searchedList of key literature sources to support your research aim, objectives and questions:Ivanov, D., Dolgui, A. and Sokolov, B., 2018. The impact of digital technology and Industry 4.0 onthe ripple effect and supply chain risk analytics. International Journal of ProductionResearch, pp.1-18.Piotrowicz, W. and Cuthbertson, R., 2014. Introduction to the special issue information technology inretail: Toward omnichannel retailing. International Journal of Electronic Commerce. 18(4).pp.5-16.Kehoe, K. and Mateer, J., 2015. The impact of digital technology on the distribution value chainmodel of independent feature films in the UK. International Journal on Media Management.17(2). pp.93-108.Section Four: Activities and timescalesActivities to be carried out during the research project(e.g. research, development and analysis of ideas, writing, data collection, numerical analysis,tutor meetings, production of final outcome, evaluation, writing the report):In order to consider successful implementation of research, it can be stated that there areseveral activities has been set as per time frame. Therefore, it assists to increase moresignificant advantages to regulate functioning in appropriate manner (O'Brien, 2016). On thebasis of time scale, more systematic work can be successful build which would be beneficialto gain appropriate results. ActivitiesWeek1Week 2Week3Week 4Week5Week6Week7Week8Week9Week10ResearchHowlongthiswilltake:
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