Influence of Gender Equality on Business Productivity in Sainsbury's

This research project aims to investigate the influence of gender equality on business productivity in Sainsbury's. It explores the concept of gender equality, its role in workers' performance, and the consequences of not implementing it. The research includes a research proposal, literature review, and research limitations.

Research Project

ABSTRACT
Globalisation has provided companies with a lot of opportunities in terms of increasing
their profitability and market share. They can now hire people of different categories and utilise
their talents in gaining benefits. In this global world, where everybody has got an equal chance of
showing their talents there are some people who face gender inequality. Therefore, this report is
supported on the contact of gender equivalence and how it influences company in enhancing
productivity of the organization or individual itself. Management of the company has to take
care of the same and must ensure that everything goes right. Other than this, this report will
provide an insight of gender equality and its consequences after implementing the same at
workplace. Moreover, to do this research both primary and secondary research was taken into
consideration and focus was more on interview method. Therefore, it will be effective in
evaluating appropriate outcomes. In addition of this, quantitative research is also includes in this
investigation to assembling applicable data and content in an effectual style to draw a sound
judgement.

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 Research proposal ..................................................................................................................1
P2.................................................................................................................................................5
TASK 2............................................................................................................................................8
P3.................................................................................................................................................8
P4 ................................................................................................................................................9
TASK 3..........................................................................................................................................10
P5 ..............................................................................................................................................10
TASK 4..........................................................................................................................................13
P6 ..............................................................................................................................................13
P7 ..............................................................................................................................................14
CONCLUSION..............................................................................................................................14
RECOMMENDATION.................................................................................................................15
RESEARCH LIMITATION..........................................................................................................16
REFERENCES .............................................................................................................................17
.......................................................................................................................................................18

Title: To investigate the influence of gender equality on business productivity in
Sainsbury's.”
INTRODUCTION
Gender equality is referring to the equal opportunities and chances provides individual at
working place. It is crucial for organization to maintain equality within their operational
functions for encouraging employees (Galea and et. al., 2015). It may aid in retaining workers
for longer duration within the company. Along with this, each and every individual wants to get
equal chances to show their abilities or efforts for organization goals which help them to acquire
positive response towards working culture of firm. This will impact positively over the
employees and organisation as well by improve their productivity ratio (Agénor and Canuto,
2015). For attaining the same, manager of company ensures that every individual whether they
are male or female get equal treatment and does not discriminated on the basis of pay, work and
gender. With the assistance of this, firm can keep workers productive and efficient on the basis
of the job activities. It may provide support to company in accomplishing success at market
place. Current investigation is focus on Sainsbury's, is one of renowned and big chain of grocery
store operate their business in UK. Firm focal point on serving foremost choice products to its
customers by analysing their needs and wants. This is attained by developing employees’
capabilities in handling their customers.
TASK 1
P1 Research proposal
Overview and background of the investigation
Equality is crucial concepts for every organisation and its workers as well. In this,
company is responsible for treating workers equally so that they can improve their involvement
within the activities and also tries to attain their target. The primary benefit of implementing
equality at workplace is to develop positive and healthy relation among all the employees
perform in company. This will improve productiveness of business organisation and its
workforce as well. Along with this, gender equality is the major concern for organisation as they
must ensure that each and every worker are treated equally (Alhejji, Ng, Garavan and Carbery,
2018). Due to which employees are encouraged and influence about their job roles at workplace.
This will be beneficial for organisation in reducing their employee turnover and also established
1

their affirmative image at market. It assists in inviting talented workers towards the company. In
this regard, gender inequality is referring to the female workers who get less as compare to male
female in their pay scale. This is the reason that women get demotivated at workplace and also
reduce their involvement (Ali, 2016). It may put negative impact on the employee’s relation and
arises issues among them. Thus, it is significant for Sainsbury's to maintain equality at work area
and also be fair with their employees so that they feel their value for company and tries to attain
their set targets. By this, firm increase their productivity level at market.
Research aim:
The primary purpose of this investigation is “To investigate the influence of gender
equality on business productivity in Sainsbury's.”
Research objectives:
 To understand the concept of gender equality at workplace.
 To evaluate the role of gender equality over workers performance in company.
 To identify the major consequences of not implementing gender equality at workplace.
Research Questions:
 What is the concept of gender equality at workplace?
 What is the role of equality over workers performance within the company? What are the major consequences of not implementing gender equality at workplace?
Significance of Research
The primary intention of carry out current study is to analyse the determinant of gender
equality on Sainsbury's execution and productivity as well. This research provides vast
information to company and individual to improve their knowledge about gender equality and
why it is important (Grown, Addison and Tarp, 2016). By this research topic, investigator
analyse detailed content that help in accomplishing affirmative and reliable results within the
inquiry. It put positive impact on making whole research much successful and evidence based.
Furthermore, it is also effective for business organisation to analyse that managing gender
equality is beneficial to attaining growth at market place.
LITERATURE REVIEW
This phase of research plays a essential part in carry out study as it provides detailed or
critical information on the basis of research area. Primarily, it is related to information which are
2

already completed through other researcher and also published in online sources. This will aid in
providing vast and huge analysis to investigator to set research topic (Brunila and Ylöstalo,
2015). As it includes views of various authors about the selected research field that aid in
accomplishing effectual outcomes. Furthermore, it includes various aspects like books, journals,
articles, journal and so on. All are used to gather in-depth analysis to draw a valid result. Mainly,
this chapter focus on providing detailed information that include the related with the influence of
gender equality over the productivity of the organization. Under this researcher set some
objectives in order to analysis the overall information so that optimistic and reliable outcome can
be easy to attained. For this researcher consider view point of various authors on the basis of
authors in detailed form. The important focus of this section is to collection of data and
information about the gender equality at working area that assist in rising the possibilities of
eliminating the work discrimination. By this investigator easily gully a effectual judgement in
investigation.
Concept of gender equality at workplace
According to Flynn, Haynes and Kilgour, 2017, gender equality is maintain or attained
when both male and female worker are get the equal rights and chances within the company and
society as well. Mainly, it is a fundamental human right that is crucial for company to protect as
it helps in maintaining healthy connection between all the employees at workplace. Along with
this, gender equality also includes the interests, needs and priorities of both male and female are
taken into consideration. Thus, it is essential for business organisation to maintain equality at
workplace that may support in ex-hortatory person to give their best efforts and accomplished
their targets as well. In business organisation, gender equivalence is manage when individual is
capable to utilize same rewards, opportunities, resources thoughtless of gender. It arises when
female employee continues to earn less than men. This can be put negatively impact over the
workers execution at on the job area and also may reduce company performance. In this regard,
company is responsible for providing equal pay for work of comparable value (Shannon and et.
al., 2019). Through, company can easily retain workers and also improve their optimistic brand
image as well. In this regard, workplace gender equality is related with improve productivity
level of national and economic growth, organisational presentation, enhance ability of company
3

to invite talent and at the same time retain employees and so on. All these are assisting in
enhancing reputation of the company at marketplace.
Role of gender equality over workers performance within the company
According to Galea and et. al., 2015, Every business organisation tries to give equal and
fair possibility to their workers so that they can do their top-grade to succeed set targets. In
context of this, gender equity is one of the significant actions of business. It is a viable practice
for creating positive environment within the organization. In this regard, employees are the
major asset for company in developing its growth level by making them able in attaining their
targets. Therefore, it is vital for organization to adequately director fairness at work environment
and also ensure that each employee must be equally treated at working area. Organization
operate their activities in dynamic environment where in everybody has the precise to activity in
a situation that is thoroughly free from any kind of favouritism, bulling, exploitation and some
more (Rubery, 2015). By this, company easily promote their individual to execute in a team
achieve accomplishment of goals. Implementation of managing equality at work environment
implies that organization can take advantage of certain thoughts, aptitudes, assets and a lot more
that provide competitive edge to business in market place (Shan, Fu and Zheng, 2017). In this
regard, it may also help in eliminating poverty by maintaining or building strong governance that
focus or protect human rights at working area and society as well. Apart from this, if all male and
female employees are equally treated then they maintain positive and healthy relation among
them. It may encourage them to take part within the working activities and decision making. By
this, company amend their productiveness and growth level as well. This is possible by
managing gender equality at working area and influencing workforce to put their best.
Major consequences of not implementing gender equality at workplace
According to Grown, Addison and Tarp, 2016, Equality is believed as an essential aspect
for every organisation as it promote encouragement within the company and also influence
workers to perform in a team. At workplace both male and female workers are performing their
task so that it is important to maintain proper equality among them. This can be effective for
improving their motivation level towards their task and activities. If proper gender equality is
managed at working area them company can invite more talent within their operation. As it
provides opportunities to enhance workers productivity and its growth level as well. In this
regard, it is significant for organization to execute gender equality so as to creating positive or
4

healthy workplace (Winchester and Browning, 2015). By this, workers can play out their job
activities and also put their productive attempts to accomplishing all the set objectives and
targets in an effective manner. In case company fail in focusing on managing equality at
workplace then they face different issues that can be adversely impact over the profitability level
of company. In this, there are some consequences of not managing or implementing gender
equality within the organization can be understood by following points:
Decrease worker's productivity: It is one of the significant difficulties that employees
are faced at workplace. In this, employees feel less encouraged towards their position and job
role because of they are not similarly treating at working environment. Due to this, male and
female much focused towards their activities and also reduce their involvement. It set harmful
contact on the performance of company and its manpower as well.
Issues related to interest: This type of issues is also occurred due to gender inequality
within the working environment, the result in there will be no coordination or team effort among
workers. This will negatively impact on their thoughts and perspectives to other individuals (Wu
and Cheng, 2016). Due to this, workers are failing in managing better relation and coordination
that may put negative impact by arising misunderstanding at working area. It also reduces the
productivity of company and workers performance.
P2
RM is considered as a procedure of collecting relevant data and information by which
researcher easy stand-off a determination. Mainly, it is systematic procedures which used by
investigator with the aim of attaining reliable and authentic results in research (Johansson and
Ringblom, 2017). Along with this, it also includes different tools and techniques to undertake
research thus researcher is accountable for choosing right and appropriate methods so that they
can collect valid data. This will contribute in taking or determining a valid judgement that make
entire investigation more successful and reliable.
Research Philosophy: There are basically two type of philosophy for undertaking study
in systematic manner. These are positivism and interpretivisim. Thus, as to do this investigation
positivism research philosophy will be going to applied by investigator because it is feasible for
assembling detailed information about the topic by understanding the viewpoints of selected
respondents. By applying this kind of research philosophy, the investigator would be skilled to
accumulate information from specific sources (Johansson and Ringblom, 2017). On the opposite
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side, interpretivisim is another segment of research philosophy that isn't fitting for chosen point
as it is focus on subjective research or perception. In this regard, the advantage of using
positivism research philosophy is that it provide validity and objectivity to the investigator that
may aid in taking right and accurate conclusion in investigation. On the other side, it also
includes lack of in-depth understanding of specific context.
Research approach: It is also considered as crucial method of investigation that provide
an effective framework in which study will carried out. It includes two type of research
approaches such as deductive and inductive. For undertaking this research deductive
methodology will be effective and used by investigator to examination quantitative data and
Whereas, inductive methodology isn't much effective for this research as it used when
investigator require data in quality manner (Kato and Kodama, 2015). Furthermore, it also
requires huge time, cost and resources. This is the reason that researcher prefer to use deductive
research approach that help them in taking right decision to draw a valid assumption. The main
advantage of using deductive investigation approach is that it includes possibility to effectively
explain casual relation between all the concept and variables that can be easier in measuring
concepts quantitatively. On the other hand, major drawback of using this method is that
sometime it includes less involvement of participants as they do not take part in drawing a
conclusion within the research.
Research strategy: This area of research methodology also plays a important duty
because it helps investigator in assembling applicable data and information. Mainly, it considers
different strategy such as interview, observation, focus group, questionnaire and so on. These
strategies are assist in assembly authentic data about the selected area of research. For
undertaking this research, interview will be used by investigator as it provides accurate data
towards the selected topic (Kato and Kodama, 2015). It may assist in developing the possibilities
of accomplishing best optimistic results. The main benefit of using interview is that it is more
effective for complex situation as it provide in-depth content as per research topic. Along with
this, respondents can easily explain all the questions in-front of researcher. Whereas, it also
includes some drawbacks like interview is time consuming and expensive for researcher.
Choice of research: While carry out research, it is crucial for researcher to chose
effective and suitable method as it helps in devising investigation more effectual. In this regard,
there are two type of research method like quantitative and qualitative. Form these research
6

methods quantitative method helps in gathering information and subject matter in effectual style.
Primary point of selecting this method is that it provides detailed content that support in examine
the existent results present within the research. Along with this, it also saves time and cost of
researcher and company (Kim, Lee and Shin, 2016). Furthermore, qualitative research method
has been applied by investigator as it assist in providing data as per theoretical frame that
contributes in providing valid subject matter on the basis of particular topic and domain. Under
this, investigator implement interview that includes open ended questions asked from various
answerer. With the help of this, investigator can well determine a sound judgement.
Interview: It is also an important methods of collecting reliable data as it is structured
conversation wherein interviewer asks questions from the chosen respondents on the basis of
investigation theme. This method is referring to one on conversation between two people through
which investigator gather information by understanding their view points about the topic (Kim,
Lee and Shin, 2016). Under this research, selected respondent is manager of company who have
proper knowledge about gender equality and its influence on the overall productivity of
company.
Primary and secondary research: It is important for investigator to gather detailed
information through various sources with the aim of improving the possibilities of accomplishing
optimistic results. This section is referring to the process wherein investigator use various
sources to collect data. This can be effective for investigator taking right and appropriate
decision (Licumba, Dzator and Zhang, 2015). Mainly, it defines two sort of method i.e. primary
and secondary. Both methods play a important part in collecting data within the research as these
provide detailed information that assistance in making whole researcher more effective and
reliable. In context of this, primary method of data collection is effective in which researcher
gather information from first hand sources like interview wherein researcher ask questions to
understand respondent viewpoints. Whereas, secondary method of data collection is also used
within this research in which investigator use sources which are already published like books,
journals, articles and many more. All these are aid in collecting detailed information about
research area.
Sampling: It is referring to the procedure of choice sample size from larger group of
people in order to gather relevant data and subject matter that immediately help in accomplishing
authentic outcome. In addition of this, there are two short of sampling techniques like
7

probabilistic and non-probabilistic sampling techniques. For undertaking this research,
probabilistic sampling method in which participants get equal chances to be selected for sharing
their view points with researcher (Licumba, Dzator and Zhang, 2015). With the use of this,
investigator chose 30 participants who are the employees and manager of the company and
having appropriate knowledge about the research topic and area.
TASK 2
P3
When researcher undertake the primary and secondary investigation then they require
various methods that may help in completing the whole research in systematized mode. Thus,
researcher is responsible for managing all the sources with the aim of developing whole project
much effectual and authenticate. In this context, there are useful methods for undertaking both
primary and secondary research are as follows:
Cost: For making an effective research keep proper or enough fund is important as it is
significant and fundamental strategy or method. Without this, primary and secondary research is
not effectively undertaken. Thus, for collecting primary information by using interview is
required enough fund so that it can be effectively carried out (Mitra, Bang and Biswas, 2015).
Whereas, in context of secondary information researcher also needs fund for select topic through
published books, journals, articles and so on. Therefore, undertaking this research investigator
needs to keep sufficient fund in which investigator take right and valuable results in the project
(Mitra, Bang and Biswas, 2015).
Access: This type of method is also important as it applied by investigator with the aim of
undertaking both primary and secondary research without any kind of obstacles and issues. In
this regards, primary research has to provide full access to respondents that help them in
understanding their current view points towards the selected topic and area as well. On the other
side, secondary research has given access to different authors in context to present their opinion
on the basis of research topic (Onaran, 2016). This can be effective in gathering detailed
information about research activities. Furthermore, investigator also has access to gather valid
and reliable data from different sources such as articles, books, journals, online articles and so
on. Without giving access, investigator is not capable to gather valid content and also face issues
while taking decision at the end of the investigation.
8

Ethical issues: Under the research activities, ethics is important method or tool that help
investigator in undertaking primary and secondary research in systematic manner. For
maintaining ethics in primary research, investigator needs to includes informed consent, privacy,
respect for anonymity and so on. On the other side, in secondary research investigator face issue
in attaining exposes subjects towards the individual views’ points. Thus, it is critical for
investigator to overcome from the issues by making research activities more effective and
systematic as well. Along with this, researcher also responsible for following all the principles of
ethics so that entire activities can easily develop a successful research. For attaining the same,
investigator also keep confidential all the information about the respondents that help in
improving the possibilities of making it more successful.
P4
Investigating data is critical for investigator to efficaciously examine the finding that
support in accomplish optimistic and dependable outcome. It is considered as an important
analytical tool by which researcher can implement an effectual conclusion by determining entire
collected data and content. In this regard, content analysis is type of analytical tool to analyse
collected data (Razavi, 2017). By using this, researcher ask interview questions from manager of
company to effectively understand their view point towards gender equality and its influence on
productivity level of company.
Interview questions
Q1) Do you have knowledge about concept of gender equality at workplace?
Q2) Does gender equality impact on employees and organisational productivity?
Q3) What is the importance of gender equality for employees within the organisation?
Q4) What are the different consequences of not implementing gender equality at
workplace of Sainsbury's?
Q5) What are the ways by which Sainsbury's can easily manage equality at working area?
Q6) Do you think that, the concept of gender equality help organisation to maintain their
brand name in present community and society?
Q7) What are the factors that support company in maintaining or implementing gender
equality?
Q8) What are the reason that restrict Sainsbury's to implement gender equality at
9

workplace?
Q9) Does maintaining gender equality support Sainsbury's in retaining workforce for
longer period of time?
Q10) Recommended alternatives by which Sainsbury's manage gender equality within
their operations.
TASK 3
P5
It is crucial section as it assist investigator in analyse gathered information in order to take
optimistic and dependable results within the study. For this, interview will be taken through
which researcher ask various question from selected manager of company. With the assistance of
this reliable results scan be easily attained.
Q1) Do you have knowledge about concept of gender equality at workplace?
Answer: Yes, most of the respondents i.e. 25 out of 30 were aware about the concept of gender
equality at working area as it focusses on providing equal chances or opportunities to male and
female workers to show their abilities. This can be helpful in improving relation among men and
women and at the same time also reduce the chances of arsing issues between them. In context of
organization, manager is responsible for encouraging workers to take initiative in team working
and decision making. This will aid in improving employee’s performance at workplace and make
it more productive. Whereas, other 5 participants said “No”, that means they were not having any
enough information about the idea of gender equality.
Q2) Does gender equality impact on employees and organisational productivity?
Answer: Yes, according to the responses of 28 respondents they believe that gender equality at
workplace help employees in improving their performance that directly contributes in enhancing
organizational productivity level. For maintaining proper equality, then manager of company
needs to communicate with both male and female workers to influence them to develop or create
positive relation. If it is implemented then business organization can easily accomplish their
famous brand image. However, other 2 respondents were not agreeing with the notion that
gender equality has any kind of impact on the employees and at organisation’s productivity.
Q3) What is the importance of gender equality for employees within the organisation?
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Answer: From the information gathered from the interview 24 of the participant out of 30 thinks
that maintaining or managing gender equality within the company is significant that support in
protecting human rights at workplace and also influence employees to perform their best to carry
out their targets. As it includes various importance such as improving productivity, protect
employees’ rights, increase workers involvement and many more. These are beneficial for
company in developing its positive and competitive image at market place. This may also reduce
employee turnover ratio and also create strong workforce that assist in attaining higher growth.
On the other hand, 6 of the respondents doesn’t believe like there is any kind of importance of
gender equality while working within the organisation.
Q4) What are the different consequences of not implementing gender equality at workplace
of Sainsbury's?
Answer: According to the responses collected from 22 respondents they have somewhat a same
believe that, while implementing or managing gender equality at workplace company face issues
and consequences that put negative impact on workers performance and organizational
productivity as well. In this context, reduce employee productivity, conflict of interest, increase
employee turnover, ineffective team working, reduce morale of workers and many more.
Whereas, other 8 participants think that all these issues are face by company when it ignores to
implement gender equality at workplace. This can be put negative impact on overall performance
of establishment and its image as well. Therefore, it is crucial for company to manage gender
equality and at the same time also ensure that all employees equal chances to show their
capabilities at working area.
Q5) What are the ways by which Sainsbury's can easily manage equality at working area?
Answer: As per the viewpoint of 25 respondents, there are various ways which can be used by
business organization with the aim of managing equality at working area. Mainly, it refers to the
activity in which firm influence or encourage all the employees to perform in a team and attain
their targets. In this regards, equal pay, equal participation of workers, effective leadership, better
coordination and so on. Moreover, another 25 respondents believe that by managing all these
activities managers may help in devising employees productive and motivated towards their
goals and objectives. By this, company may increase their positive performance and also
increase their brand image. This can be beneficial for inviting more and more talented people
11

towards the firm and its activities. Thus, it is crucial for company to implement or formulate all
the ways at working area that support in managing gender equality.
Q6) Do you think that, the concept of gender equality help organisation to maintain their
brand name in present community and society?
Answer: Most of the respondents which means 26 have a common view and they think that
gender equality help company in improving their brand image. If organization focus on their
workers and also ensure that each and every employee treated equally and does not discriminated
on the basis of gender and pay scale. However, other 4 respondents also think the same but they
have a different perception and they think that with the help of this firm may invite more talent
workforce within the company which assist in developing famous brand image at market. For
attaining the same, company needs to focus on promoting equality at working area that assist in
enhancing employee’s performance and make them able to get best results.
Q7) What are the factors that support company in maintaining or implementing gender
equality?
Answer: There are various factors that may support business organization in managing as well as
implementing gender equality at working area. Through this, firm amend their productivity level,
this is the thinking of 20 respondents. In this regards, organizational culture is one of the
important and effective factor thorough which firm implement equality at working area. If
culture of company support both male and female workers then it increases efficiency level of
organization and its workforce as well. Moreover, 10 participants have a totally different views
and they believe that an effective team working, employee behaviour, better communication,
conducting social activities and so on are the major factor that help business organization in
developing or maintaining gender equality within their operational activities. This may
contribute in reducing employee turnover by making workers more productive.
Q8) What are the reason that restrict Sainsbury's to implement gender equality at
workplace?
Answer: According to the opinion and thought of 26 participants, there are various reason that
company face while implementing gender equality within their business and operations as well.
In this regard, pay scale is one of the major reasons as female workers get less pay as compare to
male workers. Hence, it is crucial for organization to make pay scale equal for those workers
who perform at same job activities. In addition of this, coordination among male and female
12

workers is also consider as a major reason that restrict company in implementing gender equality
at working area. In this both male and female are failing in managing relation with each other’s
due to their attitude and behaviour as well. Furthermore, 4 of the participants believe that,
resistance to accept is also a big reason that company may fail in managing equality at
workplace. This can be adverse impact over the performance of institution and its employees
also.
Q9) Does maintaining gender equality support Sainsbury's in retaining workforce for
longer period of time?
Answer: According to the information gathered it has been analysed that most of the
respondents which means 24 respondents feels like, maintaining gender equality is crucial for
every company in keeping their employees more productive and capable. By which they easily
perform their task and activities and tries to put their best efforts to attain their targets.
Principally, gender equality is focus on keeping all employees same at workplace whether they
are male or female. Moreover, other 6 participants think that if, company effectively maintain
their relation with their workforce and also encourage them to take participate within the
business activities then they easily share positive and healthy relation. This may impart in
keeping workers for longer period of time and make them loyal towards the company and its
objectives. By this, firm can maintain their competitive image.
TASK 4
P6
I am glad that I got chance and opportunities to carry out this research that is focus on my
interested area i.e. “To investigate the influence of gender equality on business productivity in
Sainsbury's.” This, research provide vast information for execute the set objectives in effective
mode. As a researcher, it is best opportunity for me to improve my knowledge level in this
research as it helped me in undertaking same research in future period of time. While talking
about the research it has cleared by understanding about gender equality and what kind of
problem an individual face when he/she goes through the situation. It not only put an impact on
the minds but physically also. Person feels like giving up the work and decrease its productivity
level. As a result, the consequences are being faced by the person and the company as well.
Therefore, it becomes crucial for the managers of the company to look after the issues on prior
13

basis so that effective steps to eliminated the same can be taken. For this study, I used primary
and secondary method of data collection that provide in-depth analysis towards the selected
topic. Along with this, I also prepared an interview that provide valid and authenticated data
about the research topic that may assist in developing the research in more accurate way. In
addition of this, I also become more capable while executing research activities as it makes my
skills stronger that support me in my career growth. In context of this, undertaking literature
review support me in improving my research abilities of doing whole study in systematic way.
On the other side, I also face various issues while undertaking research like lack of fund, time,
resources, unethical behaviour of respondents and many more. All these are negatively impact on
gathering data and information. But at the same time, all these issues develop my knowledge
about how to overcome from these issues in my future research activities. With the assistance of
this, I achieve positive and reliable results. This research also helps me in improving my personal
and professional skills through which I can take accurate judgement for making entire
investigation much effective and valuable. By undertaking this study understand how equality
help employees in motivating at working area and also make them more productive.
P7
There are various option technique an option to collect data and information. Mainly,
researcher have been used interview for undertaking this study as it provides depth content
towards the selected topic and area. Furthermore, investigator also may use questionnaire as an
alternative method for gathering accurate data as it saves time and cost of researcher and
company as well. By using this, investigator ask various close-ended questions which support in
understanding view point of selected respondents on the basis of selected topic. This will support
in taking right and appropriate decision that support in improving the chances of achieve tested
results.
CONCLUSION
As per discussion of above study it can be summarised that every business organization
wants to hold worker for longer duration. Gender equality, is very crucial and must be
maintained within the organisation so that better working place can be maintained. It can simply
motivate or encourage the moral of an employees or consequences can be different such as,
decrease in the productivity level of an employee or they can feel disconnected moreover, can
14

show lack of interest while working for an organisation. Therefore, work place equality can be
maintained by providing both male and female a equal chances or opportunities to show their
abilities in front of company and also tries to accomplishing their objectives in stipulated time
duration. This is possible by influencing or encouraging employees to perform in a team and also
tries to maintain relation. It is appropriate for company in enhancing employee’s productivity
and make company image more competitive. In this regard, some appropriate ways and
alternatives such as proper training, team building, effective communication and many more. All
these are support in making them efficient towards the business organization so that firm can
easily amend their brand image and also continue workforce within the company for long time of
duration. For attaining the same, proper communication among male and female workers is
effective so that they perform their task effectively. In addition of this, equal pay, opportunities,
platform to express their abilities to attain success. This will directly contribute in sustaining
company image famous in market place for longer duration. By this business organisation attain
higher growth.
RECOMMENDATION
As per analysis of report it can be suggested that maintaining gender equality is a crucial
activity for every business as it helps in developing positive and healthy working situation at
working area. Under this company needs to provide equal treatment to both male and female
man-power so that they can easily perform in a team. It may support in improving the overall
productivity at working area. In addition of this, company needs to give effective training and
development activities to male and female workers by which they execute their task activities in
an effectively. Through this, firm can cut down their employee turnover rate and increase their
positive performance as well. Moreover, some fo the recommendations are given below which
company can follow:
 Company can start to work on maintaining gender equality by recruiting the right person
for the job who are workaholic and work with the purpose of accomplishing their goals
and targets for the betterment of the company.
 Moreover, company should make sure that every employee have an access to mentors so
that they can directly speak them about new ideas and thoughts.
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 Company should have a better “code of conduct” and “code of ethics” and must be told
about the same while recruitment process. It will make various things clear about what
consequences they can face if they violate any rules and regulations.
RESEARCH LIMITATION
While carry out study and its activities there are different issues faced by researcher that
adversely put impact over the goals and objectives of the survey. In this regard, time and cost
related issue are major that create complexities at the time of gathering data and information on
the basis of investigation topic and area. Thus, it is crucial for researcher to create an effectual
idea that includes entire research activities along with stipulated time frame. This can be
contributing in improving the possibilities of attaining positive and reliable results within the
investigation that may contributes in accomplish all the set or predetermined targets in stipulated
time frame.
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