Ways to manage and improve Cultural diversity at the workplace

UNIT 11: RESEARCH
PROPOSAL

Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Title: Ways to manage and improve Cultural diversity at the workplace.
Aim: To examine cultural diversity and the ways it manages and improves: A case study of
ASDA.
Research objectives
 To determine the concept of cultural diversity
 To identify the benefits of having cultural diversity at workplace.
 To explore the challenges facing by ASDA while managing cultural diversity at
workplace
 To recommend the ways how cultural diversity may manage and improve
Research questions
 What is the conceptual framework of cultural diversity?
 What is the importance of having cultural diversity at workplace?
 What is the challenges face by company while managing cultural diversity?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The rationale behind choosing the specific topic is such that managing cultural diversity at
workplace will help to explore new ideas within workplace and this in turn assists to improve the
productivity of the company. Study on this particular topic will help to gain knowledge related to
this and organization who manage cultural diversity will easily gain huge profit and leads a
business at further level of success.
Another reason of choosing this topic will help other business to determine the importance of
having cultural diversity at workplace. It is so because diversity allow various talent to work
together to attain set goal. In return this will assist to enhance current knowledge and learning as
well. Researcher have their own interest to study on this topic and through this, scholar may also

develop skills which were used in their future. Further, it is also assist to explain the enhance
current knowledge in their future plans.
Section Three: Literature sources searched
According to Danso (2018) cultural diversity is that term which is used to describe a group of
diverse individuals from the different cultures with regards to age, gender, race, sexual
orientation and ethnicity. Through cultural diversity, company may easily attain the defined aim
and objectives with the help of its diverse workforce.
Han and et.al., (2020) stated in their study that having cultural diversity at workplace will help to
promote productivity and also inspire creativity and drive innovation as well. Moreover, cultural
diversity also assists to raise creativity. It is so because people with different background tend to
have different experience and thus, they expose different perspective which leads towards higher
creativity. On the other side, Frijns, Dodd and Cimerova (2016) explain that cultural diversity
within a workplace also leads to better decision-making results, it is so because when employees
from different background come together, they come with range of solutions that leads to
improved decision-making process. Therefore, it directly assists to accomplish the overall aim
and objective of the company within specified deadlines.
Thus, having cultural diversity will assist to maintain the overall workplace environment and this
in turn also assist to increase profit of the firm. It is further supported by Sartin and et.al., (2018)
that companies with diverse workforce make better decision faster and this also gives them a
serious advantage over the competitors as well. Additionally, it is also leading to higher
employee engagement and also reduce the employee turnover.
Lozano and Escrich (2017) stated that while managing the cultural diversity at the workplace
company also faces range of issue such that communication barrier is consider one of the most
important barriers because employees belong to different culture and they have their own
language. At that time, managers face issue to communicate their views that further leads to
creates difference among team. On the other side, Reus-Smit (2017) resistance to change is
another issue that is another challenge. Such that there are always employees who will refuse to
accept the facts that social and cultural makeup of their workplace is changing and this in turn
leads to creates resistance in changes.
In order to overcome these challenges, Han and et.al., (2020) suggested that company should
implement the policy that is related to equality and diversity that further help in the smooth
functioning of a business. Further, manages may also foster an attitude of openness within a firm
and they must encourage employees to explore or share their ideas and suggestion that will help
to make them realize that they are important element of a company (Benefits of Cultural diversity
at workplace, 2019). Training session should be implemented in which managers should realize
the benefits of diversity in the workplace. Thus, this will further create a sense of employee
satisfaction and also improve the employee performance that further assist business to leads
towards further level of success.