Significance of Managing Equality and Diversity for Organizational Success

Research Project
(To analyse the significance of managing equality
and diversity for the success and growth of an
organisation)

Table of Contents
Topic................................................................................................................................................1
Chapter 1: Introduction....................................................................................................................1
Chapter 2: Literature Review...........................................................................................................3
Chapter 3: Research Methodology Justification..............................................................................7
Chapter 4: Research Methodology Explanation.............................................................................9
Chapter 5: Results..........................................................................................................................14
Chapter 6: Conclusions and Recommendations...........................................................................16
Chapter 7: Reflection.....................................................................................................................18
References......................................................................................................................................20
Appendix 1.....................................................................................................................................22

Topic
Managing equality and diversity over the operations of a business.
Chapter 1: Introduction
Overview of the Research
Main purpose of this report is to analyse the importance of managing equality and
diversity in improving business’s success and growth, thus equality and diversity are the
essential aspects which are needs to be handled for the motive of carrying an effective
organisational culture. Equality and diversity are considering two important and different parts
that will be essential for an organisation in development of its growth at marketplace. The term
equivalent chances are associated in the course of tolerant; rights based or are well-established in
conformity of legal norms (Ang and Van Dyne, 2015). The behaviour of management is
significant in supporting equality and diversity in the workplace, thus the appropriate diversity
workshop and equality programs are effective in enhancing the engagement of employees at
work place which in turns in creating benefits in development of organisational operations.
However, diversity management is a bit assorted and its rather concerned over business
initiatives whereby businesses concern on valuing dissimilarity, additionally non-discrimination
and focus on respective every people at workplace in respect to their race, gender or dissimilarity
in between of their variables. In the present investigation work, House of CB is the chosen
organisation, thus it is a large fashion retailer firm which is mainly concern over developing its
profitability and growth via managing equality and diversity at workplace.
Background of the Organisation
The study initiates that, in today's modern era, businesses are working for attaining some
specific targets which are relay over higher performance and productivity. Therefore, equality
and diversity are the major concern of management which are needed to be assessed by the
managers for the intention of promoting diverse and inclusive workforce. For managing equality
and diversity businesses are concern over implementing policies and norms which are requires to
be followed by the employees and its management to eliminate discrimination or ensure about
providing fair treatment to the employees at each level. However, in the existing research project
the analysis is based on House of CB, Therefore, it is a large women's fashion retailer firm,
which ha its operations at wider level and the business is mainly deals in highly qualitative and
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trendy women products. The brand includes the collection of women wear which also covers
swimwear, shoe, accessories, lingerie etc. The company was founded by the significant efforts of
British Conna Walker in the year of 2010. The headquarter of the firm is in Westfield Stratford
City, London. Main purpose of thus organisation is to mange equality and diversity within a
workplace for achieving better outcomes. (Chen, Liu and Portnoy, 2012).
Rationale of the Research
The project into consideration is based on investigate the usefulness of diversity
workshop and equality programs for enhancing the engagement of employees at work place,
therefore, it is a wide area of academic writing which has its significant value in the terms of
enhancing individual knowledge and skills in relation to the area of equality and diversity. The
primary intention of considering this study is that equality and diversity are the major issue
which has wider influence over the operations and progression of the business (Choi and Rainey,
2014). Therefore, this study is effective in providing insight out about the area of equality and
diversity which helps an individual to explore personal as well as professional recognition. The
another key reason for implementing this study is the individual interest of the researcher as the
investigator wants to explore own ability about the specific area in the manner of attaining
growth in personal and professional perspective.
Research Aim
To investigate the usefulness of diversity workshop and equality programs for enhancing
the engagement of employees at work place. A Case study on House of CB.
Research Objectives
 To explore the concept of equality and diversity in the context of a fashion company.
 To Identify the challenges of equality and diversity that affects the operations of House of
CB.
 To analyse diversity workshops and equality programs opt by House of CB for promoting
employee engagement. To conduct interview for analysing the influence of diversity workshop over the
operations of House of CB.
Research Questions
 What is the concept of equality and diversity in the context of a fashion company?
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 What are the key challenges of equality and diversity that affects the operations of House
of CB?
 What diversity workshops and equality programs are mainly opt by House of CB for
promoting employee engagement?
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