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Research Project on Impact of Digital Technology on Qbic Hotel
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Added on 2020-07-23
Research Project on Impact of Digital Technology on Qbic Hotel
Added on 2020-07-23
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UNIT 11 RESEARCHPROJECT
Table of ContentsTITLE: To analyse the impact of digital technology on Qbic Hotel...............................................1LO 1.................................................................................................................................................1P1 Research proposal..................................................................................................................1P2 Research methods and approaches to primary and secondary research.................................4LO 2.................................................................................................................................................5P3 Primary and secondary research with using appropriate methods for business researchproject to considers cost, access and ethical issues.....................................................................5P4 Analytical tools and analysis research findings and data.......................................................5LO 3...............................................................................................................................................11P5 Communicate research outcomes in appropriate manner....................................................11LO 4...............................................................................................................................................17P6 Reflect effectiveness of research methods applied to meet with objectives........................17P7 Alternative research methodologies.....................................................................................18REFERENCES................................................................................................................................1
TITLE: To analyse the impact of digital technology on Qbic Hotel.LO 1P1 Research proposalBackgroundIn small sector business, digital technology consist gross margin and economic growthwhich create strong relationship to measure productivity and GDP. Executive can also predictwith accuracy because small business contributes their major part to develop significantadvantages. It contains base of effectiveness that increases economic development withcomputerised device. Changes in the system brings enormous long term benefits to rise anddelivered goods from facilitating trade (Berezan, Yoo and Christodoulidou, 2016). Deliveringbetter services is one of the important perspective which generate new processes to replacetraditional method with online publishing. RationalIn the present study, Qbic hotel has been selected on which digital technologysuccessfully applied. E-commerce activities helps to provide small scale loans with revolution. Inthe organisation, it helps to improved performance and flexibility in successful manner. As aresult, it is interconnected means of production which assists to regulate and react immediatelywith each problem (Brady, Young and McLeod, 2015). With the help of present study, cost willbe reduced and productivity. Needs of customers also assess successfully to implement differentfunctions in appropriate manner. Aim and objectivesAim: “To analysis impact of digital technology on small sector business – A Case Study on QbicHotel.”Objectives: To understand the term of digital technology.To analyse benefits and disadvantages of digital technology.To analyse impact of digital technology on Qbic Hotel.To suggest some measures which will improve digital technology in Qbic Hotel. Research questionsWhat are the activities which are done in Qbic Hotel?1
What are various digital technologies used in Qbic Hotel?What are impact of digital technology on Qbic Hotel?Literature reviewThe hotels are now forced to be highly observant, due to emerging of new technologies, strictrules & customer preferences. According to Adukaite, Zyl and Cantoni, (2016) digitalisation isconsidered the most crucial changes in this rapidly developing world. They further stated that,large number of hotels have now come to a realization that by adopting digital technologies, hasenabled them to increase their brand visibility, & redefine customer experiences. Further, as perthe views of Bell, (2016) technology has helped hospitality sector to reduce costs, improveservices & boost operational efficiency. Also, he stated that the continuous development of newtechnologies in the hospitality industry has made it very easier for customers. He further addedthat, some latest trends in this sector are; Wi-Fi infrastructure, digital conference facilities, smartroom keys, feedback on social media, etc. According to Fitzgerald, Kruschwitz and Welch,(2014) demonstrated that one of the most important example of emerging technologies is Onlinebooking. People are now able to book hotels, tickets, etc. through websites & apps. This hasbecome an opening leisure up to audiences globally and hence, it has resulted in huge in creasein e-commerce sales. Others supporting his statement, said that now users can easily & quicklycompare prices of various hotels, make bookings, and this can be done at the touch of a button. Benefits and disadvantages of digital technology.Nowadays it has been determined that, customer's expectations are changing. Grundmannand Hacker, (2017) stated that, for these changing expectations technology can help hospitalitysector to stay relevant & competitive, save money & times, & raise customer satisfaction.Another advantage stated by Lemon and Verhoef, (2016) is that hotels are now increasinglymaking use of smart access keys for rooms that enable guests to unlock their room by simpleswiping their phones across the keyless pad. Apart from this they revealed that feedback onsocial media has allowed hotels to know customer reviews on Instagram and Facebook. With thisstatement Parise, Guinan and Kafka, (2016) argued that the application of technology in hotelsshould be done by taking into account both the advantages and disadvantages. They furtheradded that, however, using technologies in hotels add value and generate revenue in the industry.In contradiction Peppers and Rogers, (2016) stated that, digital technology have a very short2
lifespan & becomes out dated quickly. Moreover, machines becomes unusable after certain timeperiod because they are too slow or simply superseded. Supporting his statement, Sahu, Dengand Mollah, (2018) also stated that it has become difficult to have personal privacy in this digitalworld, as guest's information can be stolen from computers by staff members. He further addedthat, rate of unemployment has increased as workers have been replaced by technologies whichis the disadvantage of technology advancement. Impact of digital technology on Qbic Hotel.According to Styvén and Wallström, (2017), the aim of digitalisation of services is totransition to a digital business model by pushing hospitality services to guest. Qbic Hotel, extractdata from loT devices for developing customer experiences. It stands for the Internet of Thingsand refers to a network of physical devices embedded with electronics, sensors, and connectivity.He further added that, loT has enabled the hotel to control AC using mobile application, inbuiltsensors of light, and offers digital magazines to guest has made more and more customers toattract towards them. Supporting his statement, Wang, Li and Zhang, (2016) also state that inQbic Hotel every customer is provided with an iPad when they check-in. Apart from this thedevice allow them to manage their properties, allow quick and easy communication with hotelstaff. Therefore, this enables them to provide wonderful customer experience that in turn hasincreased customer loyalty. Furthermore, Westerman and Bonnet, (2015) discovered that thehotel make use of Visual Reality for customers to have a detailed tour of hotel, rather thanproviding brochures. Hence, these things make unique image in front of customers. Apart fromthis, he also stated that Qbic Hotel by reviewing customer feedback on their website, has allowedthem to make improvements based on any negative comment posted by guests. Measures which will improve digital technology in Qbic Hotel. Lemon and Verhoef, (2016) has suggested that, Qbic Hotel must enhance better Wi-Fiservices, and they should make sure that its speed is faster so that customers can enjoy fasterbrowsing on their mobile phones. This is because, many guests have made complaints aboutslow speed network. They can take simple steps to boost their Wi-Fi, such a shifting router to acentral location. On the other hand Bell, (2016) recommended a software for the hotel to use i.e.hotel management software. By using this manager can track information about guest's3
preferences, not only before they stay but also at during their stay. It may create an opportunityfor Qbic Hotel to let their customers know that they are valued. He further added that, they canalso make use of live chat on hotel's website, as it is considered one of the best ways to connectto the potential guest. It can be costly, but it assists in increasing sales, also providing a platformfor customers to have interaction conveniently. Further, Grundmann and Hacker, (2017)supported his statement by saying that this will eliminate website bounce rates as the live chatfeature will support guests at every stage until they finish their action. Another measure forimproving digital technology which was suggested by Peppers and Rogers, (2016) was digitalaccess in hotel lobbies for local information should be provided by Qbic Hotel in order toimprove the guest experience. P2 Research methods and approaches to primary and secondary researchResearch design, refers to the set of methods and procedures that are utilised in gathering& analysing measures of the variables specified in the research problem. Further, the term refersto a framework that has been developed to find answers to research questions. It has beendetermined that, research design provides insights about how to conduct research by using aparticular methodology (Taylor, Bogdan and DeVault, 2015). Research philosophy: Research philosophy determines understanding and effectivenessof the whole study with theory. Therefore, there are two kinds of philosophies such asinterpretivism and positivism. From the both, researcher select interpretivism researchphilosophy which assists to focus on appropriate outcomes with increase understanding (Ledfordand Gast, 2018). Research strategy: Research strategy contains in two kinds of way such as qualitativeand quantitative. From the both, researcher select qualitative data that assists to find relevantinformation from respondents on the basis of their opinion, ideas, etc. Research approach: Research approach determines significant outcomes with inductive,deductive and abductive approaches. From the above, researcher select deductive approachbecause it helps to find subjective information that are useful for present study (Vaioleti, 2016). Research design: In front of researcher, there are different kinds of designs such asexploratory, experimental, descriptive, etc. From the all, deductive research design has beenselected that helps in present study to implement theory and new hypothesis. 4
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