Impact of Digital Technology on Small Scale Industry : Report

Added on - 22 Jul 2020

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Unit 11 ResearchProposal
Table of ContentsINTRODUCTION..........................................................................................................................3LO 1................................................................................................................................................3P1 Define research question supported by a literature review..............................................3Background.............................................................................................................................3P2 Examine appropriate research methods and conduct primary and secondary research...7LO 2................................................................................................................................................9P3 Explaining the cost, access and ethical issues..................................................................9P4 Findings Data Analysis..................................................................................................10LO 3...............................................................................................................................................18P5 Conclusion and Recommendation...................................................................................18LO 4...............................................................................................................................................18P6 Reflective........................................................................................................................18P7 Consider alternatives research methodologies...............................................................19CONCLUSION..............................................................................................................................19REFERENCES..............................................................................................................................20
INTRODUCTIONSmall scale industry is the backbone of the national economy which comprising 99 % offirms in the country. By increasing capital, employees, promoting workforce diversity andfostering increased participation in the global marketplace. Small entrepreneurs take the marketactivities in positive manner they upgrade the product and services into innovative manner.Present research will be based on Impact of digital technology on small scale industry. For that,Talent plus company will be taken into action. It is the small scale HR consulting firm with 113employees in UK. Present study will be discuss about the aims and objectives of the research anddifferent types of research methodology which is necessary to collect the research data. Howdigital technology gives more opportunity to the small firms. New entrepreneurs takes initiativeto start new method or technology to perform the better objectives and task. Digital technologygives distinct impact on the company department such as administration, communication andstorage and distribution and production.LO 1P1 Define research question supported by a literature reviewBackgroundDigital technology has simply modernized that traditional proposition thus causing thereliance on physical shops to reduce. Moreover, digital technology impact gives long-termstability in the market. Talent Plus is the HR consulting firm who highly influenced by the digitaltechnology and grab best talent source for the organisations. It provides overall opportunity andgrowth in terms of innovation. It describes the overall process of working and better opportunityand growth. Small scale business firms adopt better marketing activity with the help of digitaltechnology tools and techniques. Digital marketing has increasingly affected towards the digitalresources for their rudimentary wants and needs. Moreover, small scale company highlyrevolutionised from the new technologies and enhancing better opportunity target market goals.It also helps to bring new opportunity and growth for the company development. Digitaltechnology also helps in greater connectivity and faster mobilization. Through company caneasily grab their opportunity in fast productive manner. It also very much required for theorganisation to resist changes in terms of new product and services.Rationale
Talent plus is the small based company which select people with the potential for nearperfect performance. In other words, they recruit the best solution making employees for theorganisation who has enough capable to deal with the company opportunities or threats. Theyidentified. Talent plus structured interviews to built the highest degree of scientific rigour andintegrity. They arrange interviews on online basis for better connectivity and flexibility.Moreover, it will be more convenient and flexible to form a new advantage and growth for thecompany development (Bouwman and et.al., 2018). On the basis of the latest technologies it willbe more prominent for the organisation to grab new more opportunity and growth factor. Itestablished in 1989, it is an internationally recognized management consulting form with over400 clients in 20 countries. They operate interviews with more than 30 languages.Aims :To identify the significant impact of digital technology on business activities.ObjectivesTo develop the impact of digital technology on small medium scale enterprises.To identify the challenges and constraints of digital technologies.To identify which department of the company will be more benefited from digital impact.To outline the conceptual frameworks for digital technology on business activities.QuestionsWhat are the typical constraints found in digital implications ?How to classify these constraints for easier identification and modelling ?What are the current digital technologies trends in the market ?What are the role of digital technology in business activities ?Approach to literature reviewSmall Scale industry thrives on new challenges or opportunities in order to dealing withdigital technologies. According toClohessy, Acton and Morgan, 2017digital technology plays avery crucial role for getting new opportunity and growth. It gives new possibilities of growth forthe firms who deals with small scale. Majorly big organisations take advantage of digitaltechnologies to manage their functions and business operational activities. As per the view ofMazzarol, 2015digital technology enables marketing every industry to increase their revenue,disseminate awareness or helps in promoting branding activities. It helps Talent plus to attractmore candidates towards the selection process. It enables candidate to connect directly with thecompany through online interviews without going anywhere. As per the views of author digital
impact on small scale firms are high in terms of betterment in day to day activities. It providesbetter opportunity for the firms to get more. However, there are many advantages for advancedtechnologies which enable company to get better profit revenue and cost effective growth. As pertheClohessy, Acton and Morgan, 2017digital technology helps company in sharing andcollaboration, small business are generally works closely with their clients to provides them theirproduct and services according to needs. To give more flexibility in connectivity they usedonline technologies for greater connectivity in more flexible manner. With the ability of instantconnectivity will enable to close client with the company for better profit revenue. It will bemore perceptual and more contributing nature of thing. As per the view of small business ownerscount on technology to start and scale their companies. Digital technology gives betteropportunity for customers as well as companies. Digital technology also provide betteropportunity for the development of many functional task of the company into smaller form. Theyfix all client query in more efficient manner.As per the view ofHernandez, Faith, Prieto Martín and Ramalingam, 2016digitaltechnology reduce the participation of human resource or manual power which might be createless productivity in performance. They have more difficulties to find the data at the time of hugedata storage. It creates inflexibility in working. Impact of technology will give negativeimpression at the time when employees are not understood the actual functioning of thetechniques. It will be more difficult for the organisations to make corrective changes. Besides,cloud computing is the another form of advanced technology which helps to store high growthlevel. Cloud computing is the best option for the companies to store huge data in one place at onefolder. Besides, the drawback of this technology is that to required data connection all the time.Without the internet connection cloud computing software does not provide their facilities. Thisis the limitation of technology through companies facing issues and time constraints.As per the view ofHutchinson and et.al., 2015digital technology is the process whichenable work more flexible and user friendly. Employees take this opportunity to enhance theircapabilities and growth. According to the small businesses owners the opportunity to hiretalented from all over the world. It will be more flexible and nature growth. Another role ofdigital technology on SME is that, it provides better opportunity and growth to form a betterbenefits such as cloud computing, mobile app, social media, online payments, better financialmanagement software, collaboration solutions, websites, data analytics, helps in customer
relationship management etc. social media is the another tool of advanced technology whichenable to provide company more brand image and outcomes. It will be more productive andimpressive goals making approach for the company development. Besides, social media alsoincludes limited constraints of limited accuracy and involves competition high pressure ofpromotional activities. Company requires to introducer new services or products to make socialmedia platform more productive and effective. Digital technology platform includes variousforms such as internet, mobile devices and apps which helps organisations for better connectivitywith clients. It also helps to promote company product and services with their high amount ofgrowth. They also need to acquire the best services and growth to make the better opportunityand growth. According toJin and Hurd, 2018digital technology also helps to discover newchallenges and growth for the company development. Digital technology also plays a prominentrole to maintaining customer relationship management with more effective manner. For exampleTalent plus hired candidates on the basis of online interviews with no physical attraction. Digitaltechnology helps to achieve the company objectives in the best possible manner. It helps to adoptnew ideas and creative approach to attract customer attraction and better opportunity growth.Besides, according to theJones, Alford and Wolfenden, 2015digital technology involves highrisk involvement of piracy, theft which might be dangerous for the growth of companies. Data isthe most essential part of the organisation which needs to be safe and secure.According toKhairuddin, Omar and Ahmad, 2018digital technology also provides cashflow benefits. It involves some advanced software which might be helpful for Talent plus tomanage their cash flows such as cash flow management software. It helps to integrate theexisting accounting applications which helps to allow online payments to simply accountsreceivable and payable. On the other sides, it also involves high risk of sharing account details ofthe users.Valentine and Stewart, 2015This may occurs technology limitations. For that,company also need to make sure proper functioning and secure the data from hackers. On theother hand, business activity monitoring app is the another technology which helps company toalert changes before timely action planTang and et.al., 2017. There are another technologywhich helps company to make fast payments such as e-signatures for fast assess. However,overall impact of the technology on small scale industries are highly demanding in terms to grabnew better working environment. Small-scale firms has high opportunity and scope to take itsoperations into higher level. It also helps to control the uncertainty activities by adopting the use
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