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Introduction to Internet Marketing

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Added on  2019-12-18

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Web Advertising:- The Internet provides a platform to place advertisements with the potential to reach millions of consumers around the world.4 2. The ability to sell goods without the cost of a physical storefront is especially helpful for entrepreneurs who want to keep start- up costs low. Communication and Customer Service:- The Internet can help companies improve customer service by giving customers an additional channel of communication that is available at all hours of the day.

Introduction to Internet Marketing

   Added on 2019-12-18

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Unit 12. Internet Marketing
Introduction to Internet Marketing_1
Table of ContentsIntroduction..........................................................................................................................................3TASK 1.................................................................................................................................................4P1. Describe the role internet marketing has within a modern marketing context..........................41. Web Advertising:- The Internet provides a platform to place advertisements with the potential to reach millions of consumers around the world. ..........................................................................42. The Web as a Sales Channel:- Today, you can buy almost anything you want on the Internet byvisiting a company's website. This lets you sell more products without the cost of having to rent out and stock additional retail floor space. The ability to sell goods without the cost of a physical storefront is especially helpful for entrepreneurs who want to keep start-up costs low..................43. Market Research:- Gathering information about the preferences and habits of consumers is an essential part of marketing. If you don't know what your customers want, how much they are willing to pay for products, and who your competitors are, it is difficult to offer the right product to the marketplace............................................................................................................................44. Communication and Customer Service:- The Internet can help companies improve customer service by giving customers an additional channel of communication that is available at all hoursof the day. In addition, the Web lets businesses distribute important consumer information such as product manuals, guides and answers to frequently asked questions. This can help customers make informed decisions about their purchases..............................................................................4P2. Describe how selected organisations use internet marketing....................................................5Use the Right Web Design .........................................................................................................5UtilizeSearch Engine Marketing and Optimization...................................................................6UseEmail Marketing.................................................................................................................6TASK 3 ...........................................................................................................................................6P3. Explain the benefits to customers of a business using internet marketing..........................................................................................................................................................6TASK 4 ................................................................................................................................................7P4. Describe the benefits and opportunities to the business of using internet marketing within themarketing mix of a selected business..............................................................................................7TASK 4................................................................................................................................................9P6. Explain the challenges of globalization facing a selected business when using the internet as a marketing tool...............................................................................................................................9CONCLUSION .................................................................................................................................10References .........................................................................................................................................10
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IntroductionThe study is about the role of internet marketing in the success of organization. In today’sbusiness environment, it is essential to change according to the need of market. Digitalization isbecome an essential part of the business culture and improved the standard of doing business. Toolsof internet marketing will be analyzed in this study and evaluation will be done in the reference tothe requirement of business. For this study mark and Spenser must be hones for further discussion.It is a retail outlets company which may also provide online services. The online public relation is anewly introduced term in the digital marketing and is beneficial for the further process of thecompany. The complexities in the adoption of the techniques and using World Wide Web areanalyzed in the report. Ultimately the study is an overview of the use of digital media in themarketing activities in a company and the factors responsible for effective and efficient implicationin an organization (Gray and et.al., 2015).
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TASK 1P1. Describe the role internet marketing has within a modern marketing context1. Web Advertising:-The Internet provides a platform to place advertisements with the potential to reach millions of consumers around the world.2. The Web as a Sales Channel:- Today, you can buy almost anything you want on the Internet by visiting a company's website. This lets you sell more products without the cost of having to rent out and stock additional retail floor space. The ability to sell goods without the cost of a physical storefront is especially helpful for entrepreneurs who want to keep start-up costs low.3. Market Research:- Gathering information about the preferences and habits of consumers is an essential part of marketing. If you don't know what your customers want, how much they are willing to pay for products, and who your competitors are, it is difficult to offer the right product to the marketplace.4. Communication and Customer Service:- The Internet can help companies improve customerservice by giving customers an additional channel of communication that is available at allhours of the day. In addition, the Web lets businesses distribute important consumerinformation such as product manuals, guides and answers to frequently asked questions. Thiscan help customers make informed decisions about their purchases.The basic definition of marketing is the process of finding out what M&S customers and thecontinuous goal of meeting their requirements. Marketing is probably (one of) the most importantones within a business, especially for over the last few years. A new kind of marketing has becomevital for the sales results of a company is e-marketing, or internet marketing. This means that theprinciples of marketing are done through the internet. The scope of e-marketing is very broad andby this way of marketing a business can reach more potential customers ( Heang and Khan, 2015).The Marketing Mix 4 P’s:Product- The Product should fit the task consumers want it for, it should work and it shouldbe what the consumers are expecting to get.
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