Influence of Culture, Power, and Politics on Team Behavior
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This study analyzes the influence of culture, power, and politics on team behavior in the context of Unilever. It also discusses motivational theories and techniques to improve team performance.
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ORGANIZATIONAL BEHAVIOR
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Table of Contents INTRODUCTION...........................................................................................................................1 LO1..................................................................................................................................................1 P1 â Influence of culture power and politics on the behaviour of team.....................................1 LO2..................................................................................................................................................4 P2 â Theories of motivation and motivational techniques..........................................................4 LO3..................................................................................................................................................6 P3 â Factors of effective team....................................................................................................6 LO4..................................................................................................................................................8 P4 â Concepts and philosophies of organizational behaviour....................................................8 CONCLUSION..............................................................................................................................10 REFERENCES..............................................................................................................................11
INTRODUCTION Organization behavior is the process of making people positive and influencing their behavior in positive manner. The study of management operation with Intelligence and impact on individual human behavior in organization. Here analyses human behavior in workplace and observes its result on job structure, human presentation, interaction, inspiration and leadership etc. organizationalbehavior supports manager to create work standard atmosphere. It also creates motivational environment in workplace for employee's.present study is based on Unilever.Unileveris a multinational company which is also known as transnational consumer goods organization. It is British organization and headquarter in London and UK. It supplies domestic goods like food, beverage, cleaning agent, beauty products and personal care product. In Europe Unilever comes in seventh position. This is most valuable in India also famous as Hindustan Unilever company(UNILEVER COMPANY PROFILE,2019).This report discusses the cultural, political and power of behavior and analyses its influences on team behavior. Present report also discusses motivational theory to motivate individuals and team so that accomplish company's goal. Evaluate theories impact on organization. In organizational context will cover development theories which supports development of dynamic cooperation. LO1 P1 â Influence of culture power and politics on the behaviour of team Unilever is a company which was formed in UK and company wants to improve the performance of the employees and also change the behavior of the employees as well. Culture and politics are the major aspects which impact on overall behavior of employees and affect overall working of organization. These factors are influencing employees of company and their behaviour. Culture, power and organizational politics models are described below (Zhijie, and et.al., 2019.). Culture model Culture model of Hofstede consists of the beliefs and the practices which are practiced in the company. Company culture and behavior of employees is affected by the culture model. The culturemodelofHofstedeconsistsofthepowerdistance,masculinityvsfemininity, individualism, uncertainty avoidance index and long term orientation. In power distance the power is distributed equally to all the employees and the employees also have equal benefits and rights too. Through these factors the employees of the company are working efficiently because 1
they are not dependent on anyone for the decisions. Employees of the company have equal rights and the equal treatment for employees through which employees of company are gaining the confidence to work better and these employees also feel motivated to better. Masculinity and femininity consists of the differences between the employees on the basis of gender. There are various companies where male employees are dominating on the femaleemployeesandthesefactorsinaffectingtheperformanceoffemaleemployees. Individualism is the independence to the employees which would give them power to take the decisions independently and collectivism states that the team member of the projects must be united and work for the company. Team work are promoted and the company is completely relied on the team performance. Individual employees are coming up with the innovative ideas which are not encouraged in the team work and the employees fell demotivated. Through uncertainty avoidance index, employeeâs tolerance level in comfortable situation is tested and in the uncomfortable situation is also tested as well. Company must try to focus on forming long term relations with employees which would improve culture of organization (Shirono and Cox 2018). Unilever is required to understand culture of country and people those who live there. Accordingly, it has to create organizational culture there. This helps in making people positive andinfluencingbehaviorofworkers.Unileveralwaysemphasesonpowerdistanceand individualism approach. All the people are given rights and they can make their decision by own. This helps in making them positive and creating positive image in their mind. Power model Unilever company is implementing the power model of handy which influences the employees of organization. Handy has made the power culture with rules and the regulations for the company and employees as well. It controls the organization from the centre, which states that all the decisions of the company are controlled form the centre. Some employers are judging performance and work of the employees by their achievements and not though the quality of the work done. In power culture the powers are given to the few people which are working in the company. The culture consists of the rules and the regulations for all the employees and employers as well. The culture is influencing on the decision-making process which have the power of swift decision-making. Through the power of swift decision-making the company would not be able to analyse the impacts of the decisions in the growth of the company. Unilever company is selling the consumer products and the company performance is affected by the 2
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power culture. As power culture is controlled for the center, so the decision-making power of the employees in reduced and the employees have no power to implement the decisions on juniors. The organization Unilever is implementing on the power model and Due to the swift decision- making power company performance is affected and some company projects might suffer due to not analysing the impacts of the decision. Rules and regulations are important for maintaining thedisciplineinthecompanypremiseswhichwouldhavethepositiveimpactonthe performance of the employees (Rudolph, 2016). Managers of Unilever always involve people in decisions and also they give power to other workers as well. This supports in improving the workplace environment and this thing motivate people. By this way they work better in organisation and put best efforts to reach to organisational goal. Politics Unilever company is trying to change the behavior of employees and the performance of the employees which is influenced the politics in the office premises. The behavior and performance of the employees is changed by the decreasing the organizational politics in the organization. Organizational politics is further divided into the woods, the high ground, the weeds and the rocks. The weeds politics is generally carried at the individual level and at the formal level. It creates the misunderstanding between the employees and the form the informal network between the employees which would have positive and negative results a swell, impact of the weds is depended on the situation. Sometimes this informal network is useful for the company while in other ways sometime it is not useful for the company and the performance of the team (Wang, and et.al., 2016.). The rock politics is done in the formal way with the individual employee, it only affects the performance of the employees. High ground politics is done in organizational level in the formal way which includes the policies, rules and structures. The woods' politics is done in informal way at the organizational level which includes the assumptions and the norms. Team performance is affected by office politics and performance of individual employee is affected by the office politics. The organizational politics is affecting the performance of company and performance of the company. The company is implementing and focusing on politics which is going in the company, and try to overcome these organizational politics. The organization is implementing on the politics which are running in the organization. Through analyzing the politics model Unilever would find the loopholes join the company and would apply strategies which would help the company to overcome the problems in the 3
organization (Brown and Capozza, 2016). Unilever try to avoid misuse of power and politics by higher authorities. All the managers give respect to their lower level workers which encourage them and motivate them to work better in the organization. Through implementing the models on the company Unilever, company analyze the gaps which are affecting performance and behavior of the employees. By analyzing the models company influence the performance. Unilever use various strategies which help the company to improve the business environment and the culture of the organization (Kulapov and et.al., 2019.). LO2 P2 â Theories of motivation and motivational techniques Unilever company is applying the motivational theories which would help company to gain the growth in the market. The company is applying the Maslow theory of motivation, Herzberg theory of motivation, Adams equity theory, and Skinner reinforcement theory. These motivational theories are explained below: Maslow theory of motivation: Maslow theory consist of the hierarchy which consists of needs of the individual and the hierarchy need to be followed from down which consists of the physiological needs. The physiological needs consist of fulfilling the necessities which includes the water, food and shelter. Moving upwards there comes safety and security needs which consists of salary, income and health (Lord, and et.al., 2019). Then there comes belonging and love which contains of the relation with the friends and the family. Then it comes to self-esteem needs which consists of the standard and status of the individual. Moving upwards there comes self-actualization needs which consists of the desire of an individual which will help the individual to achieve the aims of the life. These theories would be implemented by company in employees of company and the employees of the company are motivated to work better and improve the performance of themselves. Company must focus on the fulfilling the needs of the employees and the company must focus how to fulfill the necessities of the employees. Employees of the company are motivated by appreciation of the work of employee and the rewards must be given to employees for performance in the company (Borenstein 2016.). Employees of the company are motivated to work better by praising the performance of employee and also by giving rewards such as bonus. Company can provide better working conditions and the friendly environment in the office premises which would also motivate employees of company. Theory is concentrating on the two 4
factors which consists of the factors like motivation factors and hygiene factors. Motivating factors include the satisfaction of the employee with the job and the office environment. Employees of the company are motivated by responsibility and the advancement provided to them. Unilever always ensures to offer hygiene things to its staff members. Apart from this, it gives respect and maintain dignity of its workers. This is helpful in managing the people in the firm and making them positive towards the brand. Apart from this, Unilever always ensure to give safer workplace environment to its workers so that they manage their work effectively and give their best to the business unit. Managers ensure that staff members help each other and they get best rewards against their performance . All these things motivate staff members and they workhardtoraiseproductivityoftheUnilever.ThissupportsUnileverinmeetingthe organizational goal successfully. Adam equity theory of motivation According to the Adam equity theory the people feel motivated if they are not treated equally and not compared to the other people achievements. People achievements are compared and the work of the individual is not praised. In the company, work of the employee is compared on the basis of the post, qualification and gender as well. In every company employee are working of gaining the experience, promotion and salary as well. Challenges must be given to all the employees which are make the employees feel equal to others. Due to these factors the employees reduce the efforts which have effect on the performance of the employee and the quality of the work done. Adams theory does not give importance to the individual needs and individual personalities as well. If employees of company are demotivated than it would affect the working of the company and company would not be able to achieve the long term goals and objectives. Employees of company are giving the time and also using the skills, knowledge and efforts to work better. So employees of Unilever get satisfaction salary rewards promotion and achievements. Employees of the company Unilever motivate workers time to time and company must look that the needs of the employees are satisfied (Raczynski, 2020.).Theory also focus on thehygienefactorswhichincludesdeficiencyneedsoftheemployees.Employeesare dissatisfied by the salary, unfavorable working conditions and supervision. Employees of the company need to be motivated on through providing the salary according to the job and the qualification and also company must provide effective working conditions. Skinner reinforcement theory of motivation: 5
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Skinner reinforcement theory is focusing on the behavior on the individual in the situation. Theory is divided into two parts positive reinforcement and negative reinforcements. Positive reinforcement includes the appreciation, trophy, promotion and money. Employees of the company are appreciated for the work and the performance of the employee in the projects. Trophies can be given to employees for the good work and promotion can also be given to the employees for better performance in the company. Salary could be increased of employees for the effective working in the team projects these factors would also motivate the employees of the team work and improve the performance of themselves. Negative reinforcement includes the punishment given to the employees for not performing well in the company. Ideas of the employees are neglected and the work is never praised by the employers demotivates the employees of the company which would also have effect on the performance of the employee. Negative feeling in employees are generated through the stress and work pressure in the employees of the company. If employees of company are demotivated than it would affect the working of the company and company would not be able to achieve the long term goals and objectives. Employees of company are giving the time and also using the skills, knowledge and efforts to work better.Elimination of the employee in team project is and no importance is given to the employee while working in the team projects is demotivating the employee. Through implementing the theories, the company Unilever is motivating the employees which improve the performance of the company. The motivational theories of the organization are contributing to improve the behavior of employees of company. LO3 P3 â Factors of effective team Tuckman model explains the leadership qualities, relationship of employers and ability of the employees of the company. A team always need the leader and the effective leader which will direct the team in right path. Through this model the company is analyzing the progress of the employees and the ability of the employee to work in the team projects. The tuck man model is described below in detail: Forming In the process of forming the team leader the team member does not have the ability to work and also the responsibilities of the employees are not clear to the employees as well. Team leader of the company must be prepared for answering the questions which is asked by the team 6
members. Purpose and the objectives of the projects must be classified and employees of the company must have detail information of the projects on which they are working. Rights and responsibilities of the employees of Unilever working under the projects is explained in detail. Leaders make people aware and understand their job role. This encourage them and they get stable in a team. Team leader directs the team members How to complete the projects with in effective way in Unilever. Members have the knowledge of the process which is going to be used by the team leader and members must have explained the roles by the team leader. Members of the company have tested the tolerance level and the ability to use the skills of the employees in the projects in the effective way (Ponnuswamy and Manohar 2016.). Storming Team project run effectively due to the effective working of the team member. Unilever company leader are attempting to establish themselves in the company, but they can be established by the maintaining the relations with all the members of the project. The team leader of Unilever has clarity of the purpose and objectives of the projects on which they are working and also employees working in the team also have the clarity of the purpose and objectives as well (Bosse, and et.al., 2017). The team face the challenges and the barriers in fulfilling the work, so team member must be ready to complete the work effectively without affecting by the challenges and the barriers. Team behave focused on the goals and try to avoid the problems which is stopping them to achieve the goals. Leader encourages the employee to work for the company in the effective and efficient way.Storming is Done when the conflicts among the employee is rising and the employees are working in the effective manner. Norming Leader of the team must try to clear the roles and the responsibility of the employees and also it must be accepted by the team members as well. The team work also includes the agreements and the forms which must be filled by the leader effectively. Team engages in the fun and social activities also, and improve the work performance of the employees of Unilever as well. Through effective team working it affects the performance of the employees in the Unilever. Various forms is filled by the employees and team leader with the responsibility. Team leader is providing the facilities and the also maintain unity among the team members of the company as well. Team leader perform the responsibility to give powers to the team members 7
regarding taking the decision in the projects as well (Dinkmeyer and Eckstein 2015).Norming is about the members which are affecting which are getting to use each other in the effective way. Performing Team performs on the strategies which have used by the team for completing the projects effectively. The team achieve the goal set and it is responsibility of the team member to take the team members in the right path. As there are many employees working in the team so it may situation the employees might disagree in the decisions in that case the decision must be taken by the team leader. In team, team members look after each other for effective working. The team requires to complete the task assigned and also look after the facilities which are being provided to the employees for completing the work assigned. The team of Unilever perform on the need to work on the track which will complete the project on time and also quality of the work would not be compromised. Through working effectively and in efficient way they would improve the performance of the employees working in the organization. The Unilever company have the efficient leader which includes the efficient working of the employees.. These factors are performing the factors which are affecting the performance of the leaders in the team. Team leader of Unilever motivates employees time to time which also include the performance appraisal. It also includes the performance and the team member as well. Leader of the team give details of the roles and the responsibilities to the members of the team. Its helps in improving the relations of the employees of the company and the employees are also encouraged to work in the team projects. Belbins theory of team roles are made for the leader which consist of the roles for the every team member. The roles include the coordinator, shaper, team worker and resource investigator, plant innovator and monitor evaluator. These are some roles discussed in the theory. Through these roles a team leader would communicate effectively with the team. The team spirit in the team is increased by implementing on these roles. The team leader must support the team members and motivate them. Through dividing the roles into the every team member the conflict in the team would be reduced. The team roles of Belbins theory is are promoting the skills of the team (Senaratne and Gunawardane, 2015). Coordinators have the ability to work and manage the other team members. These coordinators quickly spot the talents of the individual and use them for the team projects. Shaper are motivating the people which are nervous, and they also push the workers which are working 8
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in the team. Monitor evaluator are evaluating the performance of the team members and also these evaluates make slow decisions which make them think twice on the decisions and the impact. Resource investigators are good in communication and these people have the ability to gather the information form the other resources. Through these types of the theories the company is focusing on the encouraging the team work and managing the work in the effective manner. These theories are encouraging the work and employees are working in the effective manner while working in team. LO4 P4 â Concepts and philosophies of organizational behaviour and leadership theories Organizational behavior includes the behavior of the employees which are working and forming the environment of the company. Behavior of the organization is based on the concepts andthephilosophieswhicharehelpingthecompanytoimprovethebehaviorofthere organization goal theory consist of the effective leadership skills and how to implement the theory in company Unilever. The concept is revolving around the motivation and the desire of the individual. The organization concepts are provided below: Individual differences Every individual is different and so every individual of the company is also different. So Unilever must try to invite the ideas of the employees and ideas must be praised by the employers which will also motivate the employees as well. Every employee of the Unilever is unique and every employee also have unique skills which will improve the performance of the employee and the company as well. Experiences also give knowledge to the individual so the employees have experience of working in the team and also working individually which will increase the performance of the company (Zhao, Hwang, and Lee 2016). By this way they work according to their capabilities and work better in the business unit. Perception Every individual has different perception for to see the situation. Some employees take the situation positively while some will take the situation negatively. Experiences of the employees changes on the behavior of the employee on the situation. Different perception is also because the employees have different personalities, different needs, different experiences and different surroundings as well. Leaders of Unilever allot work to all individuals by looking at their capabilities which encourage people and make them able to work hard in business unit. 9
Throughthesefactorssomeemployeesnotneedmotivationandsomeemployeesneed motivation from time to time as well. Employees reaction in the situation is the reason for problems which employees face in the office premises. Surrounding and the environment of the office is affecting the performance of the company. Motivated behavior: Some employees have motivated behavior but some needs motivation. So the company Unilever fulfill the needs of the employees for achieving the long term objectives of the company. Some need to be motivated to improve the performance and the quality of the work. The company must encourage the employees for working in the team projects and the gain the experience of working with the team. Company provides the salary and the bonus which would fulfill the desires and needs of the employees. Promotion to employees is motivation them to work for the company and also improve the performance as well (Storey 2016.). Human dignity Every employee of the company needs respect whether it is labor or CEO of the company. No employee in the company be ill-treated and the no discrimination is done among the employees on the basis of the race, caste, and gender. Employees of the company must not be treated differently on the basis of the work performance. Unilever must try to give respect to the employees from peon to the senior employees (Anderson. and Sun 2017). Value of individual Employee of the company is different on the basis qualification and the performance but every employee has its own value which is different form the other employees. Employees must be treated with the respect and dignity. Every employee is different because every employee is from different areas and different surrounding which is affecting the performance and every employee could learn new thing from the other which would encourage the employee to work in the team projects (Gucciardi, and et.al., 2015). company is using the motivational theories and other these are solving the issues a which are affecting by employee in the effective manner. These motivational theories are affecting the performance of the employee which are walking in the organisation. Unileveris introducing a new product in the market for which it requires an effective leadership and with the help a proper leadership style can make a new product a success in the market. This can be explained with the help of path goal theory. The company is only adopting 10
the path goal theory and through this theory the company by would encourage the leadership in employees. Path goal theory This model is totally based on leadership style and influences behavior of employees regarding company, Goal of this theory is to enhanced employee's motivation, management performanceandself-satisfactionregardingjobandbecomesproductivegroupofthe organization, so they carry out company's goal (Jenkin 2015). This theory consists four types of leadership which carry out by leaders in organization. They are- Supportive leadership: in this leadership, leader's of organization creates friendly atmosphere for employees in workplace and assists to overcome employees weakness, so they perform well in workplace. Leaders of Unilever shows care of employees which motivate employees to work well. Leader motivates employees to achieve goal through giving the best performance in company. By this leadership Unilever leader enables to achieve company's goal. For example when leader supports employees then employees enables to introduce new product in market. Directive leadership: in this leadership, leader firstly makes plans and then fix goal then direct employees to achieve goal. Leaders of Unilever analyses employees that they follow rules a not and completes their task in sophisticated manner or not. Leader also assist employees to solve issues which comes in during task.Under this leadership style Participate leadership: Here leader allows employees to participate in decision-making and allows giving ideas. Leader listens employees opinion and suggestion which assists to motivate employees. Such kind participation of employees motivates employees and make them feel that they are crucial part of organization (Ohs, M.K., 2017). Under this leadership style leader can take help of employees and take suggestions from related to various issues like design, quality, features of the product. As, this leadership style allows employees in decision-making. Achievement-oriented leadership: According to this leadership style, leader of Unilever company sets goal of company and updates employee's that how it is important for company, he motivates employees to achieve goal by focusing employee's performance in workplace. Thus, leader supports to accomplish organization's aim. Thus Unilever uses different type of leadership to achieve goals of company and enhances organizational behavior of employees. 11
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The concepts and philosophies of the company consists of the individual differences and the motivation provided to the employees of the company. Human dignity and value of the employee working in the company is must. Desires of the employees working must be looked and the company must try to some extent to fulfill the desires. CONCLUSION The company Unilever is analyzing the performance of the employees, so the company wants to analyze the organizational behavior. Through using the organizational culture modal and power model and also politics model, behavior of the organization is analyzed. Company is focusing on the effective team working which will improve the working the team members and also encourage the employees to lead the team projects. Through analyzing the culture model of the company the employees of the company are free to work effectively and the model also provide the friendly environment to the employees. In power model the company is giving the powers to the leaders and also leaders are taking the decision without analyzing the impacts of the decision. The company has implied the Maslow theory of motivation, Herzberg theory of motivation, Adams theory of motivation and Skinner reinforcement theory for improving the performanceoftheemployeesinthecompany.Thesetheoriesarealsoimprovingthe performance of the company. These factors are motivating the employees of the company must be motivated time to time and it must also see that the needs of the employees are fulfilled by the company effectively and in efficient way. Various theories of motivation is applied on the company for satisfying the needs of the employees. Through implementing the path goal theory, the employees are working effectively under the leaders and in team projects as well. Unilever is also trying to work for the employees and the company is also providing the facilities to the employees for making them comfortable. Unilever ensures offering them salaries as per the qualification and work profile. Apart from this time to time incentives must be given. This helps the firm in motivating workers and raising their performance in the organization. 12
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