Strategic Planning for Sainsbury: Importance of External Factors, Stakeholder Needs, and Market Positioning

This document provides insights into strategic planning for Sainsbury, a multinational corporation headquartered in the UK. It covers the importance of external factors, stakeholder needs and expectations, reviewing existing business plans and strategies, and understanding market positioning. The document includes analysis using tools like PESTEL analysis and SWOT analysis.

Unit 12 Strategic
Planning
Table of Contents
INTRODUCTION.................................................................................................................................4

TASK 1.................................................................................................................................................4
1.1 Explain the importance of External factors affecting an organisation..........................................4
1.2 Analyse the needs and expectations of stakeholders of an organisation.......................................5
1.3 Analyse the major changes taking place in the external environment that will affect strategy.....6
TASK 2....................................................................................................................................................6
Be able to review existing business plans and strategies of an organisation......................................6
2.1 use appropriate tools to analyse the effects of current business plans..........................................7
2.2 review the position of an organisation in its current market........................................................8
2.3 evaluate the competitive strengths and weaknesses of an organisation’s current business
strategies...........................................................................................................................................9
TASK 3...............................................................................................................................................10
Be able to develop for strategic planning for an organisation..........................................................10
3.1 use modelling tools to develop strategic options for an organization.........................................10
3.2 develop a comparative understanding of activity from organisations in the market...................11
3.3 create options to form the basis of future organisational strategy..............................................11
TASK 4...............................................................................................................................................12
4.1 Propose a suitable structure for a strategy plan that ensures appropriate participation from all
stakeholders of an organisation........................................................................................................12
4.2 Develop criteria for reviewing potential options for a strategy plan..........................................13
4.3 Construct an agreed strategy plan that includes resource implications......................................14
TASK 5...............................................................................................................................................15
Be able to examine factors affecting an organisational strategy plan...............................................15
5.1 compare core organizational values (ethical, cultural, environmental, social and business) with
the current business objectives of an organisation...........................................................................15
5.2 develop appropriate vision and mission statements for an organisation.....................................16
5.3 produce agreed future management objectives for an organisation............................................16
5.4 develop measures for evaluating a strategy plan........................................................................17
Task 6..................................................................................................................................................18
6.1 Develop schedule for implementing strategy plan in an organisation........................................18
6.2 Create appropriate dissemination processes to gain commitment from stakeholders in an
organisation.....................................................................................................................................19
6.3 Design monitoring and evaluation systems for the implementation of a strategy plan in an
organization.....................................................................................................................................19
CONCLUSION...................................................................................................................................22
REFERENCES....................................................................................................................................23

Books & Journal:.............................................................................................................................23

INTRODUCTION
Business and market are dynamic in nature and which require a deep level of analysis
to survive. With the increasing in competition it has become important to implement the
strategic plan for the business to achieve the goals and objectives. Sainsbury's, multinational
corporation largest supermarket headquartered in UK. Company deals in variety of products
such as apparels, cosmetics and many more. This report includes external factors affecting
the organisation, needs and expectation of stakeholders, changes taking place in external
environment, tools examine the effect of business plan, position of an entity in current
market, strength and weakness of enterprise, developing strategic options by using modelling
tools, comparative understanding of activity, forming the basis of future entity strategy,
criteria for strategy plan, strategic plan with resource implications, core organisational values,
vision mission statements, feature management objectives measures for evaluating strategic
plan, schedule for plan, dissemination process to gain commitment from stakeholders,
monitoring and evaluation system for implementation of maintenance strategy plan.
TASK 1
1.1 Explain the importance of External factors affecting an organisation
In organisation there are many external factors which affect the business and its
activities. These sectors are to be determined with the help of PESTEL analysis which is used
by many or nation to examine the elements.
PESTEL Analysis-It is a Framework which is used by enterprises to divide and
analysing external factors which affect the business environment as well as growth. To
conduct this framework reliable information and sources are required so that it is being
connected properly. It includes several elements and are discussed below-
Political factors- These elements include employment and Labour law governmental
aspects and legal aspects etc. In relevance with the Sainsbury's, they also get affected by such
factors for example impact of Brexit have a deeper effect on entities growth and overall
development as due to the change in in government decisions (Song, 2017).
Economic factors- This elements involved inflation and deflation rate national
regional and global economic performance, tariff and non-tariff, etc. In context to selected
entity they get directly affected by these elements as because taxes in UK are high and which
makes it difficult for corporation to run the business globally (Pan, 2019).
Social factors- This type of factors are considered as religion culture attitude income
etc. These are also important to be focused as because they help entity to target the potential
market as well as customers. In relation with Sainsbury's, also target their customers on the
basis of these elements.

Technological factors- Every organisation uses technology in their business to
explore opportunities and customer. This includes use of artificial intelligence, advanced
software and hardware etc. In context to selected corporation, they regularly updated their
management online system to remain in touch with their customers and clients.
Environmental factors- These are also needed to be focused by your organisation as
this involves waste management, weather, temperature, etc. which are considered important
by the chosen enterprise because it increases their goodwill within the market.
Legal factors-These elements include agreement contracts etc. which are governed
by the legislation and laws. In relevance with the selected entity, legal team are department
are always active during such situations (Vuorinen, 2019).
1.2 Analyse the needs and expectations of stakeholders of an organisation
Stakeholders are the integral part of organisation and these are defined as that party
which have interest within the company and are affected by the business at higher level.
There are many stakeholders within the organisation which are investors, employees,
customer’s vendors etc.
Business stakeholders- The term stakeholder is a wider and broader concept which
ranges from small group of people to the large organisations. It is important for businesses to
have stakeholders so that functions and operations are carried out properly.
Stakeholder analysis- Needs and expectations of stakeholders are important and
before considering them it is essential to identify those stakeholders according to their
importance within the business. Then further sorting is being done which stakeholder is more
important and examined their intensity of interest as well as influence over the business (He,
2019).
Stakeholder needs and expectations- After analysing the importance of stakeholder
to the business enterprise initiate with examining the needs and expectations of those
stakeholders. They all have different interest within the enterprise for example customers
have interest on expecting the quality of service as well as product, investors have interest on
maximum rate of interest etc.
Type of stakeholders-
Customers- These are the external stakeholders who have interest on quality and
price.
Owners- These are the stakeholders who have stake in maximizing the sales revenue
of organisation.
Investors- These are to be considered as those who have interest in earning maximum
rate of interest and return.

It is important to be about the needs as well as expectations of stakeholders so that
decisions are made with proper considerations and business run smoothly. It is done by
brainstorming in group discussions and with proper internal and market research it is
responsibility of the manager to make ensure that such needs are fulfilled within a period of
and in effective way.
1.3 Analyse the major changes taking place in the external environment that will affect
strategy
Business management includes external factors which are dynamic in nature and
effects strategy as a last tactics of businesses such factors include economical social
demographic and management etc. The effect of these factors can be both directly and
indirectly depending upon the situation. Also, they provide competitive advantages to some
of the organisation and which depicts that it is essential for or them to use these opportunities
in efficient manna by increasing the productivity.
External factors have a deep impact on organisation structure as well as stakeholders
interest. Economic factors are complex and dynamic which affects the internal as well as
external market through the different policies and procedures. It includes purchasing power,
wages, taxes, economic potential, etc. Such factors have an impact on entity by affecting their
demand income and sales revenue.
Also stakeholders also have an impact on strategy as their interest and demands are
dynamic which leads to conflicts and problems in implementing tactics (Irwin, 2019).
Demographic forces- These are those types of forces which are considered as
outcome of English in the credits of populations such as age gender sexual orientation social
class etc. From the past years new Chinese have implemented over the improvement for
example- ratio of women workforce has been increased and is rising add rapid scale. Such
type of forces affects the strategy of business and which take place during the external
environment (Drobyazko, 2019).
Social forces- These are considered to be those external environment changes which
occurred with change of social values norms, belief, affecting the industrial sector. In relation
with selected entity as it is a diversified company and provide groceries products across the
globe they need to be aware about such social forces for example- different people have
different tastes in different country.
TASK 2
Be able to review existing business plans and strategies of an organisation
It is necessary to assess or take review and feedback of business strategies as well as
plan for business organisation in relation to Sainsbury that is going to be mentioned below:

2.1 use appropriate tools to analyse the effects of current business plans
The PEST analysis is considered as the effective tool for knowing the growth as well
as decline of market share and it also describes the position as well as direction for the
business organisation. This analysis is considered as a tool that is used for measurement. It is
considered as a political, economic and technological as well as social factor that is adopted
to analyse the market for organisation. And there are the various models that help in
analysing the effect of present business plan (Elliott, 2019). Here in it has been stated that
Sainsbury adopted SWOT analysis for assessing the internal as well as external environment
and also analyse the opportunity, weakness, strength as well as threat which will be beneficial
for the organisation in future period of time that is going to be mentioned below:
STRENGTH WEAKNESSES
 Sainsbury is the well-known company
and provide innovation promotion
strategy in order to attract the
customer for a longer period of time.
 The main strength of the Sainsbury is
to provide innovative product with
customer according to their needs that
is considered as a main strength for
the company.
 Various risks which is confronted by
the Sainsbury so that it is necessary to
promote the programs in order to
attract customer otherwise there is a
lot of challenge to retain customers.
 For attracting large number of users
and Sainsbury focuses on lower down
the price but put the cost less than the
cost of rivalries then it is no longer
sustainable and it is the weakness for
organisation.
OPPORTUNITIES THREATS
 The main opportunity or advantage
for Sainsbury is to provide their
product in rural areas. It helped them
in expanding their business across the
world.
 Furthermore they adopt the
innovative technology for provide
unique product to its customer for
increasing profit margin (Siciliano,
2016).
 Due to the increasing in level of
competition from TESCO and ALDI
it is not possible for firm to cope up
with the market trends.
 The major threat for the Sainsbury is
to due to implementation of advanced
technology increases extra cost to the
company that is considered as a threat
for company.

With the help of this SWOT analysis, which has been shown in the above table an
analysis can be prepare through which business plans and strategies of an it could be
reviewed in appropriate manner. It require accurate information as well as data to analyse
their overall internal analysis
2.2 review the position of an organisation in its current market
It is necessary to take review or feedback of the Market Positioning of the business
organisation according to their market trend. It is necessary for organisation for making
effective position in mind of the customer for boosting their brand image as well as
reputation in mind of customer. After selecting the product it is necessary to differentiate that
product in order to attract number of customer at Marketplace. There are several parameters
which are used by Sainsbury in order to provide products and services to its customer and
also build a specific or particular position in the mind of customer at Marketplace in context
of Sainsbury that is given below:
Service it is necessary to provide effective services or facility to its customer for
satisfying them. In context of Sainsbury they provide quality product as well as services to its
customer for increasing profit margin and boosting the brand image or Goodwill in the mind
of customer at Marketplace (Grošelj, Hodges and Stirn, 2016)..
Innovation it is important for Sainsbury to provide the innovative product and
services to its customer for increasing satisfaction or motivational level of them and also
increases the profit margin.
Quality Herein the manager of Sainsbury focuses on providing quality product to its
customer for boosting the productivity as well as performance level of organisation during
the particular phase of time period.
Product characteristics the organisation focuses on providing the different features
as well as characteristic related to the product for benefit or advantages of customer. It helps
them in retaining the customer for a longer period of time.

Pricing in addition to the product quality it is necessary to assess the price of the
product therefore the Sainsbury focus is on the manager who provide the quality product at
low price for increasing competitive edge of a rivalries (Feng, Govindan and Li, 2017).
Therefore, after going through the specified matter it shows that it is necessary to
analyse the position within the current market so that strategy and tactics are implemented
accordingly and decision are made.
2.3 evaluate the competitive strengths and weaknesses of an organisation’s current
business strategies
Every organisation focuses on understanding the plan or business and also analysis
the competitive strategy in achieving competitive edge. The main or primal aim of analysing
the competition that helps in assessing the strength as well as weaknesses of their competitive
and their own organisation. Therefore it is necessary to assess the competitive strategy for
entrance in the market and also assess the weaknesses of TESCO as per the present business
strategy that is given below:
Strength: The main strength of the TESCO is there are various rewards for retail
excellence as well as providing services to its customer and entire experience related to
shopping. And it is considered as a largest organisation and it has good brand image in front
of customer that is the main strength for the organisation. Therefore they always focuses on
providing the superior quality product to its customer for increasing brand image in front of
customer at market and also it help them in increasing their experience level during the
period of time (Yogi, Rizal and Suharyo, 2017).
Weakness: The competitive pressure decreases the profit or sales are considered as a
main weakness for Tesco. Due to the low income of the individual persons the individual
person does not spend their money on purchasing the qualitative product so that it eroded the
profit margin of the company. Due to increasing level of competition it is not possible for a
firm to cope up with the changes that is made frequently within business organisation.

TASK 3
Be able to develop for strategic planning for an organisation
It is necessary to develop or improve strategic planning for business organisation.
Therefore they adopt VRIO Analysis and make business strategy which is beneficial for
Sainsbury.
3.1 use modelling tools to develop strategic options for an organization
It helps in managing the strategy for performing within business organisation. It is
necessary for manager to make effective strategy in relation to assessing the internal as well
as external environment due to frequently change in the business environment it is necessary
for the leader as well as various functions they required a method to increase the experience
for the future period of time It is necessary to assess the assumption for organisation for
future period of time. This strategy helps in define regarding the essential services for
decreasing the risk as well as any kind of tension within business organisation. Sainsbury
adopt VRIO Analysis is given below:
The valuable resource is those which provide value for the organisation such as
Global presence, brand equity, competent work force, as well as their innovation. These are
considered as a valuable resource for organisation the Sainsbury operated business at global
level and also provide the innovative product to customer for satisfying them. They also offer
effective training to its customer for boosting the brand image in mind-set of its user all is
determined as a valuable resource for organisation (Xue-ling, 2016).
Rare: There are those resources which are rare such as innovation, brand equity and
competent workforce. The provide effective training to its customers for providing innovative
as well as branded product to its customers they are determined as a unique or specific
resources for organisation.
Inimitable: The inimitable are those resources which is not copied or duplicated by
other rivalries firm. They focus on providing innovative products or branded product with
customer that is considered as an inimitable resources for organisation. The rare as well as
unique resources are considered as the innovative product as well as brand equity that is not
copied by any other firm (Charest, Bouffard and Zajmovic, 2016).

Organised: Organised resources are those resources which provide innovative
product to its customer for increasing the profit margin and sales. The organised resource that
assists in provides innovative goods to its user for boosting their sales (Lin and Tsai, 2016).
3.2 develop a comparative understanding of activity from organisations in the market
In present international market the manager of Sainsbury focuses on improving the
effectiveness and efficiency of organisation by assessing organised matrix which is connected
to the performance of organisation. Market orientation is considered as one of the matrix that
helps in assessing the performance of organisation that is making a contribution towards
success. It helps in implementing the concept of market and also helps in managing the
market and makes a factor which strategy for achieving the goal. It is necessary to measure
the performance level of organisation for increasing the profit margin in future period of
time.
3.3 create options to form the basis of future organisational strategy
The top management or manager focuses on achieving the objective of Organisation in timely
manner. There are effective steps to generate an appropriate business strategy in relation to
Sainsbury that is going to be mentioned below:
Gather the fact it is necessary for the organisation to collect the fact or necessary
information in order to assess their past level of performance and present situation in order to
carry out their work in better manner and it also helped in grab the opportunity in order to
minimise the threat.
Develop vision statement after collecting the necessary information it is necessary to
develop or improve decision in order to achieve a leading position at workplace. It helps them
in increasing the profit margin of sales at Marketplace.
Developer mission statement in order to make appropriate strategy it is vital for
organisation to develop or improve mission statement so that they offer the product to its
customer at marketplace.
Identify strategic objective after developing mission and vision statement it is
necessary for organisation to identify process the strategic objective by considering SWOT
and PESTEL Analysis of organisation and they focuses on using the smart objective for
achieving goal in timely manner (Na and Lee, 2019).

Tactical planning after assessing the objective of organisation it is necessary to make
plan and allocate the resources as well as the requirement to budget in order to promote the
product in front of customer at Marketplace.
Performance management After making an appropriate plan it is necessary to
manage the performance of organisation and compare the desired as well as actual
performance for taking corrective decisions during the particular phase of time period.
TASK 4
4.1 Propose a suitable structure for a strategy plan that ensures appropriate participation from
all stakeholders of an organisation
They are various types of organisation structure which are functional, product,
geography, matrix, network, multi-dimensional structure etc. It is important to produce
suitable structure which are beneficial and suitable for organisation and eating and their
strategic plan.
It is responsibility of the management and superior authorities to implement effective
structure for which analysis of all the activities could be done in most appropriate way
without facing any complex problem or situations. With the help of this, strategy plan will be
implemented in effective manner through which participation from all the stakeholders will
be examined at deeper level. In relevance with Sainsbury, wife going through the below
displayed structure for a strategic plan company will be able to understand the need and
expectations of stakeholders with correct measures and decisions (Al-Turki, 2019).

4.2 Develop criteria for reviewing potential options for a strategy plan
During the process of development of organisational strategy is also important to the
strategy as well as analysing the criteria how evolution will be done in context to choose an
entity the four criteria for evaluating strategies which are discussed below-
Factors Developing criteria Evaluation Reason
CONSISTENCY
Review the short term goals
and objectives that unpin the
long term business strategy.
This can result in and bring
the functional strategies to
long term strategy goal
(Cunningham‐Erves, 2020).
CONSONANCE
Determine and examine how
properly the strategy match
and adjust according to the
environment.
It is related with Sainsbury's
mission statement and which
can support economic deal.
FEASIBILITY
Analyse the business strategy The financial background of

of Sainsbury's to access long
term feasibility.
chosen corporation is
strength and which increases
the market share
ADVANTAGE
Analysing strategy ensure
that it allows developing
sustaining as well as
promoting.
Related differentiation
strategy will provide the
competitive advantage.
So after analysing the above criteria’s it has been saying that differentiation strategy is
needed to be adopted by Sainsbury's as it will help them to achieve their goals and objectives
period of time. The stated factors of criteria important while developing business strategy as
they give reliable information during the process (Song, 2017).
4.3 Construct an agreed strategy plan that includes resource implications
To implement and construct differentiation strategy it is important to focus and
consider the resource implications which are discussed below-
Human resource- Human resource what is a part of organisation and to implement
effective strategy HR of the company and perform where is functions and role in different
departments.
The first major activity of SRS to recruitment select ion the efficient workforce within
their acquired cost and capital. The entities need to be active as well as prepare the career
plan through publishing or advertising vacant jobs within the organisation.
First category of HR is need to build differentiation strategy in which their marketing
and technology expertise as well as global consultants. To adopt the appropriate marketing
style they need to have 10 vacancies in the field of marketing expert to modify strategy with
new and innovation idea (Pan, 2019).
Then, in the technological category company e needed list 10 vacancies of the IT
people so that they can help in digitalizing the infrastructure globally.
Physical resource- Further arises the physical resource in which enterprise
departments computers network connections and other resources which and unpin the
differentiation strategies.
Financial resource- Sainsbury's, need to determine and estimate the budget of the
mountains and other audit which are related with the organisation. So, to examine the
financial position and there are others aspects and a financial plan is needed for a
differentiation strategies. The estimation budget of the chosen strategy is around 10 million.
So, resource allocations are important and need to be examining with corrective
measures as well as deep research so that the above stated resources are being used

accordingly and activities are carried out ineffective manner. After analysing the implication
of such resources it will be here for them to news these resources at optimum level.
TASK 5
Be able to examine factors affecting an organisational strategy plan
In context of Sainsbury, it is necessary to assess factors or elements which impose
direct impact on organisational strategic plan. And also it defines the vision and mission of
organisation and also assess strategy plan which is explained in an effective manner. Factors
are important to be focused which slows down or increases the growth of business.
5.1 compare core organizational values (ethical, cultural, environmental, social and business)
with the current business objectives of an organisation
There are various core organisational values that help in accomplishing goal as well
as objective of organisation in stipulated period of time. In context of Sainsbury, there are
various core organisational values that are going to be mentioned below:
Ethical values: It is necessary for the company to follow ethical values, integrity,
transparency as well as many more in order to carry out the function in an effective manner.
In addition to this it is important to follow the ethical values for increasing profit margin as
well as sales in future period of time (Vuorinen, 2019).
Cultural values: It is necessary for Sainsbury to follow the culture for performing
their work in better manner. It is necessary to define the values in well-defined manner and
also assess the behaviour of leader with an individual person in order to bring positive
Ambience and workplace.
Environmental values: These are also needed to be focused by your organisation as
this involves waste management, weather, temperature, etc. which are considered important
by the chosen enterprise because it increases their goodwill within the market (He, 2019).
Social values: The social values are considered as religion culture attitude income
etc. These are also important to be focused as because they help entity to target the potential
market as well as customers. In relation with Sainsbury's, also target their customers on the
basis of these elements.

Business values: Business value is considered as an informal term that involve there
are various forms of value which considered the well-being of an individual person also run
the organisation in smooth manner during the particular phase of time period (MALÁ, 2017).
5.2 develop appropriate vision and mission statements for an organisation
It is necessary to develop or improve the effectiveness and as well as mission
statement for business organisation that is going to be mentioned below:
The mission statement in context of Sainsbury that is going to the mentioned below:
Develop winning idea for assessing business organisation or improve the winning
idea for achieving their mission of organisation and also assess the competitive strategy in
order to make appropriate tactics for accomplishing goal.
Clarify goal for making effective mission statement it is necessary for organisation to
clarify the goal of Organisation in order to increase profit margin in future period of time they
also use the key performance indicators in order to assess the need of customer in order to
satisfy them. And for creating a vision statement it is necessary for organisation to assess the
human value for carry out their work in better manner
Assess the human value for performing work for creating a vision statement it is
necessary to assess human values for carry out their performance in better manner.
Distill into values it is necessary for organisation to assess the mission and vision as
well as it is important to assess values for achieving vision of organisation (Bryson, 2018)
Combine mission and values it is important for organisation to make integration of
values as well as mission in order to achieve the goal of the organisation in stipulated period
of time.
5.3 produce agreed future management objectives for an organisation
The main goal or objective of the organisation in relation to Sainsbury that is going to be
mentioned:
 The manager of Sainsbury focuses on increasing their sales by 20% in upcoming one
year.
 The Sainsbury focuses on increasing their market share by 10% in upcoming 6
months.
 To provide the total customer to its customer for retaining them.
 To digitalise the infrastructure of stores located in global level.

5.4 develop measures for evaluating a strategy plan
The strategic plan is considered as a written document which is adopted in order to
communicate the effective information within business organisation and also assess the goal
of organisation, configure resources as well as ensure that subordinate as well as other
stakeholder focuses on carry out their work for achieving goal and achieving favourable
outcomes during the period of time. For improving the measure for assessing the strategic
planning and there are various things which need to consider such a strategic objective,
maintain up-to-date data and many more for assessing the strategic plan that is going to be
mentioned below:
Strategic objective there are various objective in relation to finance, profit margin
income as well as cash flow it is necessary to manage the cash inflow as well as outflow for
smooth running of organisation. And also they make financial budget for promoting the
product as well as services during the particular phase of time and it is also help in achieving
the objective in during particular phase of time period (Kerzner, 2019).
Keep it simple It is necessary for organisation to provide positive ambience to its
staff in order to manage the product in simple way. The other responsibility for them is it
doesn’t overload or work pressure for its staff. And also they carry out their difficult work in
easy manner.
Maintain up-to-date data it is important for organisation to maintain the appropriate
data as well as information in order to assess the trend as well as preferences of customer
which is change frequently and also the record the data that help in boosting sales as well as
profitability level in future period of time (Suarez, Calvo-Mora and Roldán, 2016).
Use dashboard for developing the measure for assessing a strategic plan they used
dash food for increasing or making effective plan in order to increase the brand image and
reputation of the company in front of customer at Marketplace.
So the above stated paragraph shows that measures are needed when evaluating study
plan as because they give the inside knowledge about the tactics and other activities of
planning which is being done also they a guide how the goals & objective could be achieved
throw using this effective measures. Moreover it is duty of the manager or a leader who is is
leading the project to make ensure that such type of measures are to be evaluated with proper
analysis so that from which do not occur in near future.

Task 6
6.1 Develop schedule for implementing strategy plan in an organisation
Sainsbury formatted its strategic objectives as well as strategies in well organised
manner and it now need to implement as well as develop a proper schedule in a systematic
way (Drobyazko, 2019).
Strategic Objectives
Sainsbury's, weather next 3 from 2020 will expand its market share growth as well as
coverage at least about 25% in the retailing sector and also customer ratio to strengthen their
competitive position against the competitors of rivals (Irwin, 2019).
Strategies
 To Introduce and develop new retailing products and services both consumable and
non-consumable goods.
 To create a positive relationship between the employer employee and market as well
as in media sector.
 Linkage to other global countries and exploring new opportunities.
 To experience the cooperative advantages and increase the profit ratio.
 To explain the marketing strategies with innovative ideas.
Strategies implementation time table
Strategy
implementation
2019 2020 2021
Develop and
introduce new
product
Q1 Q2 Q3 Q4
Ye
s
Yes
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Develop &
launched new
product consumable
goods
Q1 Q2 Q3 Q4
Yes Yes
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Develop &
launched new
product Non-
consumable goods
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Yes Ye
s
Yes
Q1 Q2 Q3 Q4

6.2 Create appropriate dissemination processes to gain commitment from stakeholders in an
organisation
Stakeholders are part of entity and it is important to gain commitment from them so
that decisions are made properly. So there are many e methods and techniques which are
effectively involved in stakeholder’s commitment. Types of methods are meetings
presentations group facilitation mass media face to face communication etc.
Meetings and presentations- In business meetings are being conducted for the
effective communication and these are to be known as formalized way of interesting and
understanding each other. It is a productive as well as anything method which keeps listeners
or participants in a discussion whereas presentations are also be formalized introduction of
something and is being prepared in such a way that it is being prepared in attractive or
designing way so that it attracts and have a positive influence on stakeholders.
Mass media- One of the most effectively used method is mass media which is being
carried out through broadcasting on digital tools or platforms. This involves business
newspapers females voice means blogs movies etc. This is being used because many of the
stakeholders have a interest on corporation strategy which can analyse the impact of step by
step all the tactics that are being used (Elliott, 2019).
Workshop facilitating- It is also an appropriate method of gaining commitment from
stakeholders as for corporate strategy. Facilitated workshop is a pre decided and planned
event in which group of stakeholders and experts work with mutual cooperation and
coordination over a work or a product which is being introduced. It is important to be aware
about the market situation and emerging trends so that planning for workshop is done
accordingly.
After a brief analysis of above method it has been seen that commitment is important
from stakeholders so that functions as well as operations are carried out without facing any
challenges or issues. Moreover, it is important for manager to ensure that correct and
appropriate methods are being adopted by the entity so that corporate strategy is being done
in most effective way (Solangi, 2019).
6.3 Design monitoring and evaluation systems for the implementation of a strategy plan in an
organization
After finishing up of an effective strategic plan, then comes stage in which monitoring
and evaluating for implementation of a strategy. So to do this matrix of internal factors
evolution has been formulated by the organisation and external factors evaluation. Throw
examining IFE matrix, it has been examine that it need to focus on where is string is within
the corporation management finance and auditing/ operations. Also, by using the EFE matrix

it depicts the entity strategies which have been used as a response to the threat or
opportunities.
After evolution of the IFE matrix, if the study shows “take correct actions” then it
means that strategy is not suitable for the cooperation and need not have to be used. Besides
this, if the chosen strategy says is “continuing present study course” then the company can
run the business and other activities smoothly and appropriately (Al-Turki, 2019).

The above display picture shows the evolution of a strategy framework and how it is
needed to be carried out by the organisation. So after going through the picture it has been
examined that it is a time consuming and longer procedure but needed to be carefully
analysed so that effective and profitable decisions are being made by the management. So,
when final results being examined those are needed to be rechecked two times so that no
other wrong study is being used within the business (Cunningham‐Erves, 2020).

CONCLUSION
On the basis of above mentioned reported it has been analysed that business is
dynamic in nature and it make a deep analysis in order to Survival as a well as maintenance
of organisation. Due to increasing level of competition it is essential to execute the strategic
plan for organisation for achieving goal. There are various external factors that imposes a
direct impact on business organisation, needs as well as expectation of stakeholder and also
there is a changes taking place in external environment and this report also discusses about
the tool that examine the effect of business plan and the positioning strategy of entity
according to the marketing trends. In addition to this the strength as well as weaknesses of
organisation is also discussed in this report. There is various developing strategic option by
using VRIO analysis for assessing the strategy in future period of time. It is important to
make a strategic plan, organisation value, design as well as vision of organisation for
achieving the organisation objective and also gain commitment from its stakeholder,
monitoring as well as controlling the method for executing of strategic plan. Business and
market are dynamic in nature and which require a deep level of analysis to survive. With the
increasing in competition it has become important to implement the strategic plan for the
business to achieve the goals and objectives.

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