Roles and Responsibilities of Marketing in Hospitality Organizations
VerifiedAI Summary
This report discusses the key roles and responsibilities of the marketing function within a selected hospitality organization. It explores how these roles and responsibilities relate to the wider organizational context and analyzes the significance of interrelationships between marketing and other functional units. The report also compares the ways in which different hospitality organizations apply the marketing mix to achieve business objectives and evaluates different tactics applied by hospitality organizations. A strategic marketing plan that tactically applies the use of the 7Ps and includes measures for monitoring and evaluation to achieve overall marketing objectives is also designed.
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