Hospitality Marketing Essentials

Hospitality Marketing
Essentials

Table of Contents
Introduction .....................................................................................................................................3
TASK 1............................................................................................................................................3
P1: What are the major roles and responsibility of marketing within club 18-30...............3
P2: How are the roles and the responsibilities of marketing related to the other department in
organisational context ............................................................................................................4
TASK 2............................................................................................................................................5
P3: Identify and compare the ways in which different hospitality organizations apply
marketing mix to marketing planning process in order to achieve organisational objectives5
TASK3.............................................................................................................................................8
P4: Basic marketing plan for Club18-30 to meet marketing objectives.................................8
Conclusion.....................................................................................................................................13
References......................................................................................................................................14
.......................................................................................................................................................14

Introduction
Hospitality sector is one of the fastest growing sectors all over the globe. With introduction of
digital landscape and increasing popularity of this industry, there are countless directions in
which hospitality industries can plan their growth. Club 18-30 is a hospitality company situated
in Peterborough. The organization provides vacation services for people within the age group of
18 to 30. The organization plans holidays for typical party island destinations. On an average
45,000 people use the organization for their vacations. The average age of their guests is 19 years
and almost one third of their guests travel with without their parents for the very first time. The
report focuses on marketing strategies adopted by hospitality organizations, in order to achieve
their organizational goals. The use of 7Ps of marketing in profit maximization and optimization
of customer satisfaction. The report also establishes a basic marketing plan for the organization
reflecting key roles and responsibilities of these marketing functions.
TASK 1
P1: What are the major roles and responsibility of marketing within club 18-30
 Shaping the brand and growing along with it – Marketing of an organization helps in
shaping the overall structure of the brand. The organisation was established on the basis
of the marketing mix that they adopted . Club 18-30 focuses on digital marketing
practices and uses them with other channels to develop a two way communication
between customers and the organization. As a brand grows with time, they have to carry
out their activities in accordance to the marketing strategies adopted by the organisation,
all operational activities are affected by the marketing mix of the organization.
 Administrating campaigns for marketing initiatives – Campaigns are short term and long
term accumulation of different channels of marketing in order to personalize
advertisements and covey8ing the key idea of the organization to the target customers.
Marketing campaigns are designs after analysing the dynamic conditions of the
environment. The Accuracy of campaigns is the key to a efficient marketing strategy,
many brands over the years have developed campaigns that have resulted to be bad for
company's reputation. And therefore, the organizations had to face losses for the
investment in that campaigns rather than getting a good return of investment as expected
by the organization. The company should analyse the environment and make sure that no

campaign should be disrespectful or against any values or ideologies of their target
audience.
 Producing commercialism and promotional activities - Marketing helps in
commercialising the services provided by the organization. Marketing coveys the
message of the organisation to its customers. Marketing is a very vast concept, as it
includes advertisements and it also ensures that the customer experience is being taken
care of even after the consumption of services. Marketing analyses the environment and
develops an approach using which the organisation needs to communicate with their
target audience. The marketing strategies are responsible for increasing customer
involvement and making sure that customer gains a good experience while interacting
with the company assuring that it gets better with every interaction. The goodwill of the
company or the market share of the company is ensured by their marketing. Marketing
gives customers reasons to go for this organisation and not the competitors.
P2: How are the roles and the responsibilities of marketing related to the other department in
organisational context
In an organisation there are various departments and the feature of every department is
that they are all interconnected with each other. All these department assist each other in various
function and in various activities. The role of marketing sector is also interconnected to many
departments and the department are as follows:
 Marketing and HR - as the HR department is the one responsible for acquisition of new
and talented employees,. The HR department of the organisation is the one that will be
providing the marketing department with the good and with the talented employees that
they need. The role of the marketing department is very clear, they have to promote the
product and the image of the company and for that they need talented person for the
same. So they put their request forward to the HR department so that while hiring, they
can get the top talent for the marketing team and this will ultimately benefit the
company .
 Marketing and finance – for everything that is happening in the company, is funded by
the finance department and for every thing funds are needed. The marketing department
of the organisation will promote the product and the brand value of the company through
the help of advertising and also by undertaking various activities. For all these things