Roles and Responsibilities of Marketing in Hospitality Organizations

Hospitality Marketing
Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
LO1..................................................................................................................................................1
P1 Explain the key roles and responsibilities of the marketing function within a selected
hospitality organisation..........................................................................................................1
P2 Relation of roles and responsibilities of marketing to the organisation............................3
LO 2.................................................................................................................................................5
P3 Compare the ways in which different hospitality organisations apply the marketing mix to
the marketing planning process to achieve business objectives.............................................5
LO 3.................................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Hospitality marketing can be defined as the application of marketing strategies in the
hospitality industry and how various organisations in the hospitality sector like hotels,
restaurants make use of the marketing strategies in order to promote their products and services
in the market to attract customers (Björk and Kauppinen-Räisänen, 2016). Marketers in the
hospitality industry should ensure that the customers are aware of the offers and schemes and are
satisfied with the products and services of the organisation. Marriott International is an American
multinational hospitality brand that was founded by J. Williard and Alice S. Marriott in the year
1927. The company is recognised by people globally. The report describes the major roles and
responsibilities of the marketing department in Marriott and how they relate to other functions.
The report also compares the different ways in which various organisations in the hospitality
sector apply the marketing mix in order to achieve their goals and objectives.
MAIN BODY
LO1
P1 Explain the key roles and responsibilities of the marketing function within a selected
hospitality organisation
Marketing refers to all the activities that are undertaken by an organisation in order to
promote its products and service in the market as well as make itself aware to the customers. It
includes various activities such as branding, advertising, promoting, selling and delivering the
products and services to the customers (Bojanic and Reid, 2017). The current major trend in
marketing includes social media marketing which on bloom in today’s world. Through this,
brands are able to reach out to a large number of audience and attract potential customers. As a
result, there is a better satisfaction among customers also, social media is more cost effective
when compared to other traditional ways of marketing as it is one of the most popular platforms
of communication and networking and used by people worldwide. Signing up and creating a
profile is mostly free across various social media platforms which makes it easier for the brands
to communicate and network with people. Whereas the future trends of marketing include and
increased complexity in the purchasing decisions of consumers, popularity of personalisation in
products and services etc. The marketing department in any organisation ha several roles and
responsibilities for maximising the revenue of the organisation. A marketing department helps in
1