Hospitality Marketing Essentials: Roles, Responsibilities, and Trends

Unit 15 - Hospitality
Marketing Essentials

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
Introduction to marketing.......................................................................................................1
Future trends in marketing......................................................................................................1
Roles and Responsibilities of marketing functions in the context of Brown's Hotel.............2
Roles and responsibilities of Marketing in wider context......................................................3
Inter-relation of marketing department with other functional departments...........................4
Comparing and contrasting the Marketing mix......................................................................6
Marketing plan Covered in PPT.............................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is an activity that are performed by company to promote their brand name,
goods and services which include advertisement, selling and delivering of product to
consumers or business. The Brown Hotel is being one of the leading hotels in UK which serve to
their customers since 1837. This report shows the essentials of marketing used by “The Brown's
Hotel” for promoting the services in the market and to attract more customers. Overview of
marketing is being discussed which involve trends, role and responsibility, interrelation and
importance of marketing. Other topics are coved and involved marketing mix to achieve the
companies objective and lastly significances of interrelationship between different functional
department of company.
Introduction to marketing
Marketing is basically are those activities that help to create the image of the product or
services offered in the mind of the customers and creating buying and selling opportunities.
Creating brand in the mind of the customers is increasing. The use of digital marketing and of
influencers are the current trend. Content creation helps in distribution of information related to
the companies to the wide range. Video content generation is a becoming a part of marketing
satisfied customers share their experience and do recommendation by creating and sharing
videos. Marketers using data analytics tools to gather information about the population and to
find current market demands. It is creating a personalized services for the potential customers.
Checking and availability of vacant hotels are getting easier. Use of the chatbots instead of hotel
personnel is saving more time and the human resources can be used for performing other
activities (Kotler, 2021) .
Future trends in marketing
Future of marketing is going to much more diversified as use of Artificial intelligence
and Virtual reality is in its experimental stage the future of marketing in hotel industry will be
evolutionary as the service experience is changing swiftly. Industries are accepting and
developing new and more customer centric technologies that helps in creating highly
personalized environment and experience.
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Roles and Responsibilities of marketing functions in the context of Brown's Hotel
The marketing functions are the activities that are performed to generate satisfaction and
creating good relationship of the company with that of the customers. Thus, Brown's Hotel have
to device activities that are performed in a well established manner that create a sense of
satisfaction in the mind of their customers.
Roles
1. Identifying the potential customers: the marketing management of Brown's Hotel have
to perform a market research about what are increasing demands in the hospitality
industry and what group of customers they wanted to serve.
2. Generating Customer Satisfaction: The Brown's Hotel have to look upon the services
they are providing and how they can improve. The management will have to find and
develop the ways from that they reach the right customer at the right time.
3. Customer Retention: Brown's Hotel have to sort-out what extra services they can
provide to their customers that are unique and create a value of the company the mind of
their customers.
4. Brand Creation: It is the important part of company's success. Brown's Hotel by
creating logos, email marketing, newspaper advertisement, volunteering campaigns and
through social welfare work can create an effective brand image.
5. Service/Product Creation: new service/product creation will help in identifying taste,
preference and viewpoint of the customers. Brown's Hotel should work on creation of the
new services and products. It will help to gain useful customer information.
Responsibilities
The marketing functions are to be performed by the marketing department of the Brown's
Hotel. The responsibilities of the department are as follows:
1. Creating strategies that helps in creating the brand image of the company. Brown's Hotel
will perform marketing campaigns and promote its brand on the social media platforms.
It will help to create vast customer reach for the company.
2. Establishing effective communication channel within the organisation. It will create a
timely and accurate mechanism that will help to serve the customers better. It ensure that
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