Marketing Report: McDonald's Strategies and Customer Satisfaction

This report examines McDonald's marketing strategies, focusing on their objectives, budget allocation, and impact on customer satisfaction. The report highlights the company's aim to provide quality food and increase revenue. It includes a budget of 500 pounds, a goal to increase revenue by 2 million by 2022, and objectives such as increasing sales by 30% and enhancing customer satisfaction. The report provides recommendations such as affordable products and the use of local suppliers. It concludes by comparing McDonald's marketing approach with Hilton hotels, emphasizing the company's value pricing and convenient locations. The report references academic journals and books to support its findings.

Hospitality marketing essentials (McDonald's)
McDonald's is the American company
which provides the wide variety of fast
food. Headquarter of the MacDonald's
is at the Chicago, u's It is the largest
chain of revenue in the world.
The main objectives of the McDonald are:
• To increase the sale of the company by
30%
• To increase the level of customer
satisfaction
• To provide fresh and hygienic products
to the customer.
BUDGET
• The marketing plan estimated the total
budgeting is of 500 pounds in the
Macdonald.
• The total budgeting of the planning of
marketing in the Macdonald gives the
estimated prices to the Macdonald.
INTRODUCTION
.
Objectives
AIM
• The main aim of the McDonald is to
provides the best burgers to their customer
than any other company so that they will
reach to the success of the company.
• The main purpose of the company is to
enhance the customer satisfaction with
help of innovative approaches in the
products and services
RESULT
• The company have the estimation to
inches the revenue of the business by
2 millions from their restaurants in the
2020 – 2022.
• The evaluated that inches in the
loyalty of the customers in the 2020
year.
RECOMMENDATION
• products should be as per the
budgets of the people
• Recruitment of the skilled and
trained local suppliers in the
business because they have the
better knowledge of products and
taste and preference of people
•

REFLECTION
From the above presentation it can be concluded that the marketing strategies of the McDonald is better than the hotel
Hilton because it gives variety of fast food products as comparison to the Hilton hotel. I can measure that the policy of
the price in both the company McDonald have better policy because it involves value pricing, loss leadership and going
rate. I could say that McDonald is the best because it cares of the convenience of their customers and set their locations
in the public places.
REFERENCES:
Books and journals
Šeric, M., Gil-Saura, I. and Ozretić-Došen, Đ., 2015. Insights on integrated marketing communications:
implementation and impact in hotel companies. International Journal of Contemporary Hospitality
Management, 27(5), pp.958-979.
Larke, R., Kilgour, M. and John, S.P., 2016. Tourist growth and the implications for retail marketing strategy: Insights
from Japan. Journal of Travel & Tourism Marketing, 33(5), pp.658-670.