Hospitality Marketing Essentials

This article discusses the importance of marketing in the hospitality industry, focusing on Hilton hotel as a case study. It covers topics such as current and future trends in marketing, roles and responsibilities of marketing functions, the interrelationship between marketing and other functional departments, the value and importance of marketing role, and the marketing 7ps in the hospitality sector. The article concludes by highlighting the significance of effective interconnections between various functional departments for the success of a hospitality business.