Hospitality Marketing Essentials

This article discusses the importance of marketing in the hospitality industry, focusing on Hilton hotel as a case study. It covers topics such as current and future trends in marketing, roles and responsibilities of marketing functions, the interrelationship between marketing and other functional departments, the value and importance of marketing role, and the marketing 7ps in the hospitality sector. The article concludes by highlighting the significance of effective interconnections between various functional departments for the success of a hospitality business.

Unit 15: Hospitality
Marketing Essentials

TABLE OF CONTENT
TABLE OF CONTENT.........................................................................................................................2
INTRODUCTION.................................................................................................................................3
ACTIVITY 1.........................................................................................................................................4
Introduction to marketing including current and future trends...........................................................4
Roles and responsibilities of marketing functions.............................................................................4
Marketing influence interrelation with functional departments.........................................................5
Value and importance of marketing role............................................................................................5
Marketing 7ps....................................................................................................................................6
Concluding significance of effective interconnections between varied functional departments........7
ACTIVITY 2.........................................................................................................................................8
Covered in PPT.................................................................................................................................8
CONCLUSION.....................................................................................................................................8
REFRENCES........................................................................................................................................9

INTRODUCTION
Hospitality marketing essentials can be understood as widely essential role for
bringing on best strategic rise fundamentally, within recent and best scale rise arenas for
larger customer satisfaction targets. Hilton hotel is one of the best brand within industry,
where values expertise and functional connective marketing scenarios are widely innovative.
The report will be analysing in detail varied factors of importance within marketing function,
roles and specific working responsibilities and for strengthening corporate services. Study
will further examine marketing mix factors, for synchronising best larger technical standards
for strengthened scope, and specific leveraged connective targets. Furthermore, report will

also identify interrelationship with various departmental functions and further competitive
productive vision oriented growth at Hilton hotel.
ACTIVITY 1
Introduction to marketing including current and future trends
Marketing has role for further creating larger scale consistency engaged among
working parameters which synchronises new scale consistency rise effectively within longer
strategic run. Hospitality industry has varied trends encompassing within recent time periods,
where Hilton has been growing variedly towards best marketing aspects, for strengthening its
brand image and larger scale connective diversity domains. Hospitality marketing services
are inseparable, intangible and widely essential aspects within companies business scenarios
where latest trends such as digital fundamental marketing are expanding. This further heads
on profound rise towards strengthening corporate growth paradigms, innovative business
services and determinants related to extensive wider scale goals. Marketing extensively
brings on wider scope for creating technical growth and stronger synergies within sales
promotion, where hospitality industry is widely growing competitively (The Latest hotel
marketing trends in the Hospitality industry, 2021).
Hilton produces marketing for promotions and creating best promotions within
websites , which further determines wider scale connective scenarios. The brand
investments of marketing also further constitutes stronger varied internal communications,
where hospitality trends are focused on for larger vivid competitively. Hilton heads on strong
focus for strengthening latest trends within hospitality industry , heading towards larger
scope in rising revenue and goodwill targets. Influencer media marketing is also one of the
most effective aspect within marketing, where Hilton has been competitively growing for
faster competitive marketing.
Roles and responsibilities of marketing functions
Marketing functions has specific work innovation role for bringing on untapped
working scenarios strategically and competently bring on diverse new investments for
promotion goals. The varied factors of roles and responsibilities within marketing, where
Hilton hotel has been widely investing to bring on competitive growth expanded widely can
be analysed as follows (7 Hotel Marketing Trends for 2021, 2021).
 Building relationships with audience: Marketing has role and responsibility to build
relationships with audience based on fundamental growth rise actively, for
strengthening new specific work engagement. Hilton aim to further extensively bring
on best productive digital marketing tools, for synchronising with audiences and also
for scaling up best targets within longer run.
 Gaining best revenue targets and goodwill: Marketing has role and responsibility to
bring on best revenue rise by expanding commercial growth rise benchmarks,
determine customer goodwill targets for expansion actively. Departments of

marketing at Hilton aims to further extensively invest on best digital marketing tools
for further expansion among customers, and bring on technical rise connectively.
Marketing services enhances scope for strengthened best idealistic new vision
oriented targets, which creates best customers target engagement worked on.
Marketing influence interrelation with functional departments
The marketing function has strong interrelationship with various functional
departments within company business operations, for bringing on functional rise effectively
within business domains. Marketing department is widely connected to various functional
departments within company which are finance, HR ,sales and promotion departments and
the customer service departments. The role of marketing is correlated with finance as
specific resources to be used by company are further finalised by, strengthening corporate
fundamental goals within longer time periods. Further, role of marketing is also synchronised
with HR where best expertise and talented employees are hired among company for larger
productive marketing at Hilton. The marketing function is also widely correlated with front
office departments among hotel, where hospitality services further bring on expansion rise
evolved among marketing (Willie, 2021).
Furthermore, it can be also analysed that sales promotion and marketing have strong
interrelationship with each other, with specific work consistency paradigms to enhance larger
customer target market reach . Interrelationship of marketing is also further evolved by
bringing on untapped new working innovation, stringent connectivity business targets and
also expands for bringing on larger scale rise on wider scope. Hilton has been expanding to
bring on best determinants for productive diverse marketing goals, for reaching out to larger
international business platforms and yielding specific working scope fundamentally.
Value and importance of marketing role
Value and importance of marketing role further can be analysed as widely essential
for bringing on large scope for bringing on untapped fundamental rise worked on, where
marketing actively plays strong role. Importance of marketing role can be understood as
widely critical for bringing larger scope for further synchronising best functional rise and
larger technical strengthened parameters. Hilton within hospitality industry has been widely
expanding towards best competitive marketing aspects, for strengthening varied engagement
of brand value where marketing further enhances scope for larger vision oriented targets .
The role of marketing is also informatively connected to bring on connective rise related to
brand expertise factors, where marketing has wide significance for overall growth and larger
consistency within customers engagement aspects. Marketing role further also adds to
functional rise towards promotional goals for strengthening corporate engagement with
integrative new vision oriented targets. It can be analysed that Hospitality industry has been
specifically investing to bring on strengthened scope, for strategic brand expertise growth
paradigms and to further create wider productive goodwill. This further can be analysed that
marketing encompasses strengthened scope, for bringing on technical rise among varied
working arenas and towards specific consistency for building best promotional scop
(Provotorina and et.al, 2021).

Marketing 7ps
The role of marketing 7ps can be understood within hospitality industry to be widely
crucial for bringing on enlarged scale rise for further technical strengthened growth
benchmarks, vision oriented competitive marketing parameters. Hilton hotel uses marketing
mix for bringing on functional growth rise worked on strategically, where 7 ps are as follows:
 Price: Hilton price strategies are widely developed for bringing on functional rise
within best hospitality services which has enabled company to form informative pace
and networks for larger customer market reach. With stable and functional rise among
customer oriented services they are further ready to pay prices, which further expand
towards fundamental competitive growth.
 Products: Hilton hospitality services and products are widely innovative and
effectively diversified with latest trends, where productive engagement with
customers is widely focused on for strengthened scope. The product factor also
creates on engagement with customers as per their specific preferences, where
customised hospitality services are also there.
 Place : Hilton hospitality services are further expanded with best place factor within
marketing mix, where place factor strengthens scope for bringing on best working
expertise parameters. By heading on towards place factor, there is further vision
oriented growth targets worked on where hotels are sanitised and best determinants
are implemented (Ferdous and Mim, 2021).
 Promotion: Digital promotions and marketing are worked on for bringing on wide
scale promotions, where Hilton has specific focus towards promotional aspects by
channelling services within social media working platforms. Promotion adds to
technical rise, strengthened scope for wider performance rise on larger domains which
enhances business revenue benchmarks.
 Physical evidence: The hotel venues are widely innovative with smart physical
efficacy among facilities for all customers, where this further plays specific role for
bringing on diverse growth engagement. By convenient bookings facilities, larger
physical market presence, company enhances larger functional pace within
competitive hospitality industry.
 Process: Hotel has procedures with high innovative marketing and digital
promotions, where it has high range of productive scope for bringing best procedural
innovation rise. The process factor also holds large importance where, company
business standards rise is widely connected to competitive edge benchmarks.
 People: Hilton has best talented expertise teams of people, who are involved on
fundamental competitive new raised standards of marketing which also plays essential
role for bringing varied scale competitive strengthened rise. The management holds
specific consistency within skills expertise, for bringing varied scale technical
standards worked on for longer time periods.
The role of marketing mix has specific consistency towards bringing best working rise
for larger competitive marketing targets, where Hilton aims for strengthened best
marketing mix factors (Domínguen and Herrera, 2020).

Concluding significance of effective interconnections between varied functional
departments
From above analysis, it has been concluded that organization has sustained its venture
into hospitality industry and managed business growth in effective and systematic manner,
which is possible due to effective interrelationship between marketing, production, finance,
front office and customer service departments. It has been identified that coordination
between each department play vital role in unexpected progress of brand. Their interrelation
with each other is quite important and beneficial for Hilton in term of increased productivity,
profitability and performance level of each candidate. From marketing to customer service
administration, each section has contributed to gain competitive advantages for company and
has achieved strategic goals as well as objectives. It has successfully gained the attention of
target customers and also supports to enhance satisfactory level of each guest that have
visited hotel and stay with friends and family members to keep some time away from hectic
schedule (Okumus, 2021).
From above discussion, it has been analyzed that interrelationship between above
discussed departments is quite important, because ithave improved worker’s skills and
capability to serve quality services to guests. By working together, each candidate has learned
some different skill and gain knowledge regarding other subject that they have utilized to
improve their performance and productivity level, which in return provides better
opportunities to grow at professional extent. It has been identified from above study, it that
marketing and other functional departments enable organization to give tough competition to
key rivals that has operated in hospitality industry. Their interrelation has boost the morale
and confidence level of workers and drive their attention towards aims and strategic business
objectives achievements. It improved collaborative and coordinative practices between each
section and built trustworthy relationship among them that help to create positive working
environment at workplace.

ACTIVITY 2
Covered in PPT
CONCLUSION
From the above analysed factors within report it can be concluded that hospitality
marketing has varied scope for bringing on functional growth rise, within Hilton hotel. The
report has concluded marketing specifically brings on rise towards best brand value rise,
larger scale promotions and for informative connective business targets for bringing best
revenue rise and larger goodwill targets. Study further concluded operational goals for
consistency within marketing determinants, which further strengthens scope for wider
leveraged goals and towards best competitive business targets. The research has further also
concluded that digital marketing within hospitality marketing mix has wide essential role,
where marketing function is connected to HR, finance and sales promotion departments.

REFRENCES
Books and Journals
Domínguez, G. and Herrera, A.F., 2020 Learning framework for the development of key
skills in the hospitality industry. Editorial Board, p.127.
Ferdous, M. A. and Mim, S., 2021. Factors Influencing Customers Satisfaction in Hospitality
Industry: Fine Dining Restaurants.
Okumus, B., 2021. A meta-analysis of evolution of gastronomy and culinary education
research published in top-tier culinary, hospitality, and tourism
journals. Journal of Foodservice Business Research, pp.1-20.
Provotorina, V., and et.al, 2021. Development of the Hotel Business as a Component of the
Regional Tourism Industry. In Proceedings of the XIII International
Scientific Conference on Architecture and Construction 2020 (pp. 20-32).
Springer, Singapore.
Willie, E.D., 2021. Hospitality Industry Employee Turnover (Doctoral dissertation, Walden
University).
Online
The Latest hotel marketing trends in the Hospitality industry. 2021. [Online]. Available
Through :< https://www.revfine.com/hotel-marketing/>
7 Hotel Marketing Trends for 2021. 2021. [Online]. Available Through :<
https://www.cvent.com/en/blog/hospitality/hotel-marketing-trends>