Hospitality Marketing Essentials

Unit 15: Hospitality
Marketing Essentials

TABLE OF CONTENT
TABLE OF CONTENT.........................................................................................................................2
INTRODUCTION.................................................................................................................................3
ACTIVITY 1.........................................................................................................................................4
Introduction to marketing including current and future trends...........................................................4
Roles and responsibilities of marketing functions.............................................................................4
Marketing influence interrelation with functional departments.........................................................5
Value and importance of marketing role............................................................................................5
Marketing 7ps....................................................................................................................................6
Concluding significance of effective interconnections between varied functional departments........7
ACTIVITY 2.........................................................................................................................................8
Covered in PPT.................................................................................................................................8
CONCLUSION.....................................................................................................................................8
REFRENCES........................................................................................................................................9

INTRODUCTION
Hospitality marketing essentials can be understood as widely essential role for
bringing on best strategic rise fundamentally, within recent and best scale rise arenas for
larger customer satisfaction targets. Hilton hotel is one of the best brand within industry,
where values expertise and functional connective marketing scenarios are widely innovative.
The report will be analysing in detail varied factors of importance within marketing function,
roles and specific working responsibilities and for strengthening corporate services. Study
will further examine marketing mix factors, for synchronising best larger technical standards
for strengthened scope, and specific leveraged connective targets. Furthermore, report will