Unit 15: Hospitality Marketing Essentials

Unit 15: Hospitality Marketing
Essentials
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Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY.......................................................................................................................................3
Overview of varied marketing procedure...............................................................................3
Accountabilities and roles of marketing function in Hotel....................................................3
Interrelation and influence of marketing with other functional departments of hotel............5
Significant and value of marketing role in context of hotel...................................................5
Different manners hotels can use marketing mix...................................................................6
Conclusion base on importance of effective interrelation between different departments....8
Roles and accountabilities of marketing relate to organizational context..............................9
Marketing tactic which capture aims and mission of The Landmark London Hotel.............9
Development of strategic marketing plan that apply utilize of 7ps of marketing mix...........9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Marketing can be define as procedure of teaching specific group of consumers why they
must select a company service or item over those of rivals. It is a type of persuasive interaction
that made up of every act included in moving goods from a venture direct to customers. Current
and future trends boost the marketing activities and practices in effective manner. Content and
video marketing is including in category of this category, which help company to influence mind
of buyers. Rise of voice marketing is future trends that also support in same manner but boost
speed of promotion even better. The current assignment will be based on The Landmark London
Hotel, which falls under list of five star hotels in the United Kingdom. This study will explain
responsibilities and role of marketing function within chosen company and define how it relates
to firm. It will describe importance of interconnection between functional departments within
selected hotel. Furthermore, this report will justify use of marketing mix model by two different
hotels and will also clarify development of strategic promotional plan that meet objectives of
advertising.
ACTIVITY
Overview of varied marketing procedure
A marketing process refer to series of stages that permit hospitality organizations to
determine consumers issues, analyse market chances and develop advertising content which
enable companies to reach at target group of buyers in systematic manner (Jiang, 2020). In the
world of marketing, different processes relate to promotion available that bring a lot of benefits
for chosen brand The Landmark London hotel. Analysing current opportunities in market is
one of the useful marketing procedures that help marketers to gain competitive benefits and
conduct activities according to it. Second process, is develop marketing tactic that is effective
in term of engaging millions of buyers with promotion plan of firm and drive its attention
towards its services or discount offers. It is most common act of procedure which in return
increase customer base. Selection of target consumers or market is one of the toughest
processes that require a lot of hard work and consume time as well.
Accountabilities and roles of marketing function in Hotel
Marketing department of The Landmark London hotel plays vital role which brings
several growth opportunities for its venture and benefits in different terms. Furthermore, it is
accountable for varied acts, following are;
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Market investigation-
The most helpful and essential role marketing department within The Landmark London
hotel can play by conducting market research in order to analyse current market situation and
determine needs of buyers (Tzempelikos and et.al., 2020). Because of this role workers work in
this section can conduct further activities relate to product or service promotion which in return
increases sales and profitability of chosen hotel.
Identify customers-
Second role that selected unit within hotel can play is identification of its consumers
needs especially those who are travel lover. Marketing function play this specific role by
understanding wants and demand of each customer (Heinonen and Strandvik, 2018). It can be
done by determine whom firm want to target and how they can reach to them, without any
mistakes and complications directly.
Satisfy and Retain buyers-
Third role of marketing department and its team members within The Landmark London
hotel is to satisfy people by making offers in front of them through promotion exactly what firm
offer or create for target market (Othman and et.al., 2020). When this type of ad satisfy
individual customer; then company can successfully retain them for longer period of time, which
is quite beneficial in term of increase strong and wide base of travellers in form of consumer.
Develop product-
Marketing function of chosen hotel can play critical and crucial role in sales by
introducing offers and services of company to its guests and develop effective messaging that
elevate demand & ultimately drives sales (Aljanabi, 2020). This element is a part of marketing
procedure that helps in development of items and produces it according to needs of each guest,
which is really very important to do.
Generate brand awareness-
The most significant accountability of above department is to develop influencing plans
which make them enable to generate excellent brand awareness at all over the world. It could
support to manage brand and promote it successfully (Ya and et.al., 2020). This section has a big
responsibility of develop firm profitable and viable. It needs to be done by creating awareness of
its venture and engaging guests.
Monitor competition-
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