Unit 15: Hospitality Marketing Essentials

This document provides an overview of the varied marketing procedures in the hospitality industry, focusing on the role and responsibilities of the marketing function in hotels. It discusses the interrelation and influence of marketing with other functional departments, as well as the significance and value of marketing in the context of a hotel. The document also explores different marketing tactics that hotels can use, such as the marketing mix, and emphasizes the importance of effective interrelation between different departments. The case study used in this document is The Landmark London Hotel, a five-star hotel in the United Kingdom.