Marketing Essentials: Hilton's Marketing Plan for Automated Purifier

Hospitality
Marketing Essentials
TASK-3

Table of Content
• Introduction
• Definition of Marketing Plan
• Executive Summary
• SWOT Analysis
• Strategic Objectives
• STP
• Marketing mix
• Budget allocation
• Controlling and monitoring
• Conclusion
• References

Introduction
Marketing plan is the report which frame
the marketing strategies in order to implement
them in the near future for the accomplishment
of the various business activities in the
consideration of attaining the aims and objectives
of the business. A strong marketing plan helps to
meeting the competitive advantage in the market.

Executive Summary
Hilton is the multinational brand which is
operating their business globally, now the
hotel is planning to install the automated
purifier that have the 100 % power of
killing bacteria from the public place and
rooms in order to take the major pre-
curation from the COVID-19. It sanitize the
area automatically by turning on the switch.