Analysis of Hospitality Marketing Essentials: Unit 15 Report

This report provides a comprehensive overview of hospitality marketing essentials, focusing on the context of the Rosewood hotel chain. It begins by examining current and future marketing trends, such as personalization, sustainable tourism, and the use of artificial intelligence. The report then delves into various marketing processes, including mission setting, situational analysis, marketing strategy development, the marketing mix (7Ps), and implementation and control. It also details the roles and responsibilities of marketing functions, emphasizing campaign management, social media monitoring, and internal/external communication. The report further explores the interrelationship between marketing and other departments like HR and R&D, highlighting the value and importance of the marketing role in driving revenue and brand promotion. A detailed analysis of the marketing mix (7Ps) is presented, followed by an examination of the significance of effective interrelationships between marketing and other departments. The report concludes with a discussion of a strategic marketing plan, focusing on digital marketing and future goals for competitive growth within the dynamic hospitality industry. The report emphasizes the importance of innovation, consumer focus, and strategic planning for success in the hospitality sector.

Unit 15: Hospitality
Marketing Essentials

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
Current and future trends in marketing..............................................................................................3
Overview of different marketing processes which.............................................................................4
Roles and responsibilities of marketing functions \...........................................................................4
Marketing influences and interrelation with other functional departments........................................5
Value and importance of marketing role............................................................................................5
Marketing mix (7ps):.........................................................................................................................6
Significance of effective interrelationship.........................................................................................6
Strategic marketing plan....................................................................................................................7
CONCLUSION...................................................................................................................................10
REFRENCES......................................................................................................................................11

INTRODUCTION
Hospitality marketing essentials can be understood as process of getting company
products and services among consumers, as it takes how segments of marketing industry
takes look at varied segments of hospitality industry domains. This is also one of the most
actively growing important aspects where hospitality industry is actively heading forward
with diverse innovation among products and services, for keeping up with consumers
demands and also for pertaining new functional innovation. Rosewood hotels is international
luxury hotel chain operating 28 hotels found in 16 countries, having varied new services and
large consumer goodwill due to best advanced new functional innovative services. The report
will explain current and future marketing trends, various marketing procedures where
company is working towards attaining new functional specialised domains and roles,
responsibilities of marketing function. The study will be also discussing marketing influences
and interrelation with other department functions, value and importance of marketing role
along with marketing 7Ps for gaining effective new innovative synergy. The report will be
also analysing further significance of effective interrelationship for marketing with other
departments within company and marketing strategies within context of strategic marketing
plan (Gupta, 2020).
Current and future trends in marketing
The current trends of marketing within hospitality industry are personalisation,
sustainable tourism and transformative travel where consumers form global levels are highly
focusing to travel with best services and also book their travel with best company.
Personalisation feature is not only one of the most demanded current trend but also has
created high havoc among within hospitality industry, where customers wish to have
customised personalised services with innovation. Sustainable tourism is considered to be
new and most important, responsible trend within hospitality industry having high range of
working productive services where hotels are heading widely. Transformative tourism
services by hotels is also highly important where diverse goals and specialised domains are

focused on for larger profits and higher consumer goodwill, competitive growth and also for
keeping up with new innovative scenarios (Hall and Williams, 2019).
Future trends within hospitality industry are artificial intelligence and high demand
for personalisation where guests are served with best customised, diverse quality standards
where future immense opportunities are explored. Future of modern hospitality services is
widely shifting on bringing access among consumers with digital platforms services, where
clients are productively close to their hotel services. Future goals within hospitality
competitive industry domains are mainly focused on digital marketing avenues, new working
determinants based on fast evolving paradigms through vision scale transformation.
Overview of different marketing processes which
The various marketing processes which Rosewood company follows are:
 Mission: This procedure focuses on setting up aim and vision, where it will be
stressing towards future operational excellence, to serve consumers with best
hospitality services and also cater to wide changes with innovation.
 Situational analysis: This procedure focuses on obtaining focus on what is the exact
situation at present, and how growth will be planned towards quality statement and
procedural efficiency where there shall be implementation of planned new working
synergy. Situational analysis focuses on present working capabilities, and where
future potentialities are targeted to be developed for larger consumer goodwill.
 Marketing strategy: Digital marketing strategy is one of the most important aspects
where Rosewood hotel in hospitality industry focuses on for building new goals,
efficacy among working scenarios and to enrich new demands onto wider arenas (Li
and Singal, 2019).
 Marketing mix: This focuses on products, people, price and promotion for bringing
on most advanced and new innovation working aspects for larger productive services
with best quality parameter. Marketing mix is also highly important for gaining new
functional working scope within industry goals, and for larger new diverse standards
 Implementation and control: The monitoring and control of all marketing services is
also widely essential within Rosewood hotel for creating productive goodwill in
longer run, by using consumer feedbacks. Implementation and control has high role
to range with best innovative parameters, availing new wider domains scope within
future operational aspects.

Roles and responsibilities of marketing functions \
The major roles and responsibilities of marketing functions are focused in bringing
brand name with enhanced productive innovative marketing standards, high scale working
operational goals and for conducting consume focused services within longer term hospitality
industry goals.
 Conducting campaign management for marketing services and promotional functions
is one of the most important responsibilities of marketing function, where Rosewood
hotel highly focuses to build new advanced competitive functional scenarios and also
for promoting functional working synergy in work goals. Producing marketing,
promotional materials is also widely essential within marketing objectives to head
towards gaining new functional work operational paradigms. Rosewood hotel is one
of the high quality serving hospitality brand name where working operational
innovation is smart and also to avail new growing advanced consumer innovation
services (Martínez-Pérez, Elche and García-Villaverde, 2019).
 Monitoring and managing of social media is also one of the most recognised role and
responsibility of marketing function where Rosewood is progressively working
towards smart functional goals. There is also leveraging larger goals to keep
consumers feedbacks under focus with best quality services and also for factoring
growth scenarios, within larger new functional domains expertise onto wider levels.
Internal communication and external communication with consumers are widely
connected for ranging social media advertising, promotional services for reaching
large scale consumers.
Marketing influences and interrelation with other functional departments
The marketing influences and interrelationship with other functional departments can
be understood as highly important where it can be understood as follows
 Marketing and Human resources department goals are interrelated with each other
where all planned goals among services in hospitality are served with best skilled
employees and also to functionally leverage targeted reach at higher scenarios. The
marketing influences with best skill workforce can be understood as one of the major
parameter where innovation, functional diversity has opened up new pathways to be
obtained within future for higher revenue goals. Rosewood Company keeps roles of
marketing and HR department working goals highly correlated with each other where

all efficacy goals are focused on, to be competitively active and also function with
smarter goals (Mousa and Ayoubi, 2019).
 Marketing department function is correlated with research and development
functional approach where active focus has been pertained majorly towards bringing
on new scale growth within operations and also to evolve on new determinants within
future. This is also highly essential for forming new goals at future operational
measures where wide focus is to bring on best innovative advanced marketing
services where research and department plays high essential role.
Value and importance of marketing role
The value and importance of marketing role is widely strong for bringing on advanced
new functional synergy within wider working horizons and expertise, where marketing role is
widely strong for bringing on long term promotional goodwill within wide changing
hospitality industry.
 Hospitality industry is vastly focusing on marketing as it serves role to implement
new scale productive service for reaching large scale consumers at fast instant, keenly
promoting varied new scale diverse quality metrics and also to avail new working
parameters. Rosewood company has been bringing on high focus towards marketing
functional new scenarios, by investing highly on best digital marketing platforms and
also to communicate vision among consumers (Narayanan and Rajaratnam, 2019).
 The marketing functional approach has wide scope to bring on new productive
focused consumer target growth within varied domains and also strengthen marketing
avenues, where it enables brand name to be promoted widely. Value and importance
of marketing role can be understood as most important for larger long term revenue
enhancement goals and goodwill among targeted consumers. There is more active
communication with consumers through marketing based on changing demands and
navigating high shift among new functional innovation onto wider expertise quality
services.
Marketing mix (7ps):
The marketing mix 7 Ps are as follows:
Basis Rosewood hotel Marriot hotel

Product The rosewood hotel products are
highly advanced and innovative,
where diversity functional
scenarios are worked on as per
consumer preferences.
The Marriot hotel has more advanced new
competitive growth hospitality services
where it is more productive than rosewood
hotel.
Price The prices of all services are
reasonable and also affordable as
consumers have been given
strong preference.
The Marriot hotel is more competitive and
newly advanced with quality, where prices
are based on productive services with best
quality aspects.
Place Rosewood hotel facilities are
smart, hygienic and advanced but
consumers have been looking for
new services.
Marriot hotel place factor highly focuses
on the fact that facilities are profoundly
innovative, diverse and strongly focused
on larger vision.
Position The rosewood hotel positions all
news hospitality goals and
services, where all new facilities
are provided with best
determinants.
The Marriot hotel is more advanced and
competitively grown in position goals,
where there is wide focus on providing
consumers best services.
Promotion Social media platforms are
worked on as new scale
promotional activities.
The Marriot hotel is more advanced and
strongly working towards promotional
goals where best new functional diverse
social media handle are used for best
marketing.
People Employees within management
are highly talented and also have
strong technical skills to be active
for bringing on new fundamental
high quality services.
The employees working in company are
trained smartly with best evocative
advanced hospitality services for
consumers advanced services and also for
availing new working innovation
(Podsakoff, and Podsakoff, 2019).
Packaging This factor can be significantly
understood by analysing how are
customers services delivered
within hospitality organisation, as
for gaining new advanced
This factor of packaging has been widely
innovatively brought under consumer
services focused goals within Marriot
hotel as it is more competitively strong
and also has new functional working

productive smart packaging. synergy of larger efficacy marketing
standards.
Significance of effective interrelationship
The significance of effective interrelationship of marketing function with various
departments can be understood as most essential for ranging new functional innovation, for
larger goals advancement and for creating diverse productivity reach. It can be understood
that there are varied new domains expertise within hospitality industry where it heading
towards bringing on specialised working parameters. It can be also analysed that significance
of marketing correlation with other functional departments enables management to correlate
new scenarios productively and also enrich new revenue goals within scenarios for generating
higher efficacy. Rosewood hotel with significant focus on building best marketing functional
parameters and connected functional scale among other management goals departments, will
be able to be advanced and competent towards developing higher profitable revenue
scenarios (Segovia-Pérez, Figueroa-Domecq, and Muñoz-Mazón, 2019).
The hospitality industry is growing with fast competitive paradigms where companies
have high focus towards leveraging new scope among high order goals, pertaining new
synergy within wider expertise functional scenarios and for generating specialised quests.
The hotel will be also able to productively use funds, innovative resources and diverse
productive plans set highly focused for integrating new working phenomenon aspects which
will also further enable goodwill to be boost on wider new horizons. Marketing interrelation
with research and technology departments, human resource department will enable to keep up
with high innovation among consumer focused market scenarios and for availing wider new
profitability levels. This has been also primitively enabling diversity to be formed towards
business enhancement and also for keeping up with larger goals active completion.
Strategic marketing plan
The strategic marketing plan will be focusing on building high focused effectiveness
and new functional paradigms by bringing on active new goals development synergy where
innovation is widely focused on within digital media platforms. Rosewood strategic
marketing plan for future working goals efficiency within wide dynamic hospitality industry
is as follows:

Vision: The vision of strategic marketing plan is to focus on digital marketing for larger
competitive hospitality excellence and also functionally emerge as best brand face among
consumers (Sigal., Rahimi and Thelwall, 2019).
Mission: To bring in active innovative transformation among digital media advertising
parameters, digital marketing and also to target new untapped consumer segments within
future operation excellence.
SMART goals:
Specific: The strategic marketing plan of Rosewood hotel will be specifically focusing on
bringing on new digital marketing strategies and also pertaining focus on leveraging new
specialised growth objectives towards attaining high future operational goals.
Measurable: The objectives will be measurable and focused on completion by analysing
consumer’s feedbacks, how are responses coming on social media which will enable
company to measure all operations widely within future.
Attainable: The goals are attainable that their performance will be functionally monitored in
future and also promote new functional active growth within wider new quest expertise for
reaching consumer goodwill.
Relevant: Goals will be set focused on relevance and also to be operated with vision and new
functional work synergy, where there shall be no unrealistic goals setting done for company.
Time targeted to be achieved in: The goals will be completed and monitored within time
period of 6 months.
SWOT analysis:
 Strengths: The brand has strength of high capital range within internal domains and
also has high consumer goodwill for gaining new innovation further in marketing
activities. This will also enable marketing parameters to grow widely with high
promotional goals, larger efficacy to be actively developed on and also to develop
efficacy of new goals towards future operations of excellence.
 Weaknesses: there is high competition working on towards company hospitality and
tourism services where ne resources are needed to be implemented within future, also
there is weakness of less innovation within marketing towards digital networks.

 Opportunities: There is business expansion opportunities for Rosweood hotel within
hospitality industry to productively bring on new advanced marketing parameters
strategies, avail consumer optimised services to be targeted on. Through this new
goals shall be enriched within future and also to keenly bring in new resources
actively worked on. Threats: The hospitality industry is facing threats of large innovation grounds with
digital new marketing standards, where Rosewood hotel is also facing competition
threat as major new brands are transforming goodwill and larger profits within future
arenas.
Pestle analysis (external factors):
The pestle analysis is external factors analysis that shall bring on focus towards
changing external business forces and how Rosewood hotel can bring on new functional
diversity towards various new determinants :
 Political factors: Rosewood hotel do not feel any negative influence from the
political factors, as hotel is active for generating stable changes within marketing
avenues without any changes or shift towards negative revenue parameters.
 Economical factors: The company economically do not have any business pressure
as capital structure is strong and also consumers economically are able to reach out to
all hotel services, due to economic stable measures. Social factors: Consumers social preferences are widely shifting within hospitality
industry where the hotels are widely changing for bringing on new scale innovation,
diverse new marketing scenarios and also for gaining larger social grounds. Technology factors: Technology grounds have high force for bringing on new
innovation within technical efficiency, where Rosewood hotel shall also plan
fundamental new resources for larger productive results.
 Legal factors: Legally also there shall be focus on keeping up with legal obligations
with hospitality industry goals, where Rosewood hotel shall focus on keeping up with
best legal strategies.
 Environment factors: The hospitality industry is also enforcing high focus towards
bringing on sustainable facilities and goals with best working scenarios, where there
shall be new divergent new parameters to avail large environmental goals (Timmins,
2020).

STP
 Segmenting: The segmenting within consumers will be done on basis of quality
factors and new functional demands among varied governed aspect, where hotel
management shall have role to keep segments under focus for generating smart
marketing goals. Targeting: The targeting will be done based on segments made for higher productive
marketing scenarios and for larger effective market paradigms, where customers
demands shall be factored on for larger new innovation standards. Positioning: The positioning factor shall bring on new positioning factors of wide
marketing goals with strong functional scale synergy, keeping goals at track and also
to primitively focus on operational excellence.
Marketing mix strategies:
 Product: Rosewood hotel serves best quality products and services to consumers
within hospitality industry and marketing strategy on digital platforms shall be
focusing for bringing on best advanced modernised hotel services.
 Promotion: Social media marketing platforms shall be used (Dasgupta and Grover,
2019).
 Place: The Place factors shall be focused on to bring on best hospitality services with
high class facilities and best working facilities for larger goals innovation, within
digital marketing parameters.
 Price: The price factor shall be worked on to serve consumers with advanced
attractive price strategies.
Monitoring and evaluation:
The plan steps will be completed with effective monitoring and feedbacks analysis
among consumers where best working operations of new enforced digital marketing
strategies shall be analysed. The evaluation will be done towards gaining best advanced new
productive services among hospitality industry for obtaining results and analysis of how
various resources have been implemented. Reviews monitoring and evaluation is one of the
best method on social media handles for gaining analysis of how new hospitality services
are worked on, for productively leveraging wider domains expertise and new scale productive
growth (Truong, Dang-Pham and Nkhoma, 2020).

CONCLUSION
The report has concluded in detail depth analysis of hospitality industry functional
scenarios within marketing parameters where study has concluded that marketing roles and
responsibilities are not only diverse, but are highly important for gaining functional smart
innovation among varied grounds. The report has also concluded that marketing strategies
have high role of strong importance in widely growing hospitality industry, where
competitive excellence factor are strongly worked on. It could be also understood that study
has concluded Rosewood Hotel marketing operations within wide competitive new functional
innovation goals and for larger diverse new fundamental scenarios to be targeted. Study has
concluded marketing 7 ps differences by analysing various functional domains of marketing
mix, and analysis drawn from strategic marketing plan has concluded various goals and
advanced working operational strategies to be operated functionally. The report has
concluded significant interrelationship of marketing activities with various departments and
also for generating new working growth for stringent functional innovation (Chawla,
Kowalska-Pyzalska. and Silveira, 2019).