Hospitality Marketing Essentials: Roles, Responsibilities, and Marketing Mix

Unit 15: Hospitality
Marketing Essentials

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
Marketing essentials of hospitality can be explains tools as well as process use by firm to
effective target customers and increase revenue of firm. Accor provides hospitality services to
Upper. Middle as well economic classes in United Kingdom and has one of the biggest hotel
chain in world. Roles and responsibility as well as marketing mix describe in report. It also
highlight marketing plan of firm.
LO1
P1 Roles and Responsibility of marketing function
Accor marketing teams has number of roles as well as responsibility that support its
business by attracting British customers in time of globalization (Henríquez, 2018). Organisation
has number of property all around the world which makes firm as one of the biggest hospitality
group in world. Marketers remain alert for any changes that can affect business and for that they
take Feedback, suggestion and opinion from stakeholders relating to hospitality services of
organization.
Market research
It is an important role of marketing team understand demand of customers and increase
profit share in time of globalization. There are number of tools that are use by markers for
analysing need, demand, Experience of customers such as Questback, Key Survey, Google
analytical etc. It helps in understanding how people influence for particular services of Accor.
They try to understand what type of product as well as services required by buyer's from this
tool. Accor has 3 segments which cover all classes’ customers and hence it becomes necessary
for marketing team identify need of travellers and for that they regular analysis business. For
example: after COVID people want safe and secure environment so that will not be infected and
it was analysis by marketers and prepare plan such that social distancing, sanitization and mask
system introduces in firm which increase good-will of firm.
There are different types of market firm focuses on globalize of business and hence
Marketing team analysed need, demand and wants of different type of customers in order to
increase customer satisfaction level. It also analyses changing taste and trend of customers so
that accordingly product can be enhanced hence support growth of firm.
Product & Service development
3

It is responsibility of marketing team to improve system by analysing need of business
such as after COVID travellers want safe stay and hence organisation can implement all rules as
well as regulation so that customer feel secure and enhance Accord hospitality experience.
Organisation remain alert on changing taste as well as trend in market and after evaluation send a
list of new product & services which can be introduce in firm.
Planning
Marketing strategy plays important role in gaining customers and increase revenue and
hence it must include all element which support its success. Accord’ Marketers focus on quality
services rather than quantity and for that they create a separate plans as well as strategy for three
classes off society which help in success of business. Firm emphasizes on increasing experience
and hence most of strategy as well as planning centric to it. They make any changes after
evaluating feedback, suggestion and opinion of customers.
Selling
There are three classes of hospitality, first one focuses on quality of services & product,
second want quality under budget, last line travellers wants best stay at minimum price and
hence Accord Marketers suggest price for each one of them after comparing with competitors.
Large number of customers attracted because of best facility and experience in accord
hospitality.
4