Hospitality Marketing Essentials

Hospitality marketing
essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Roles and responsibilities of marketing function........................................................................3
Importance of interrelationship between marketing with other functional units.........................5
Comparison of different hospitality organization in marketing mix...........................................6
Marketing Plan for Ritz Hotel London........................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Hospitality is relation between host and guest, where hot attend guest with their goodwill,
regard entertainment of guests, visitors and reception. It also manner to delicacy others, this is
work of hospitable visitor for example in hotels. It plays fundamental role in reducing sales
volume of organization which could be either followed by every business (Andersson,2018). The
Ritz-Carlton hotel company is multinational organization which function the luxury hotel chain.
Company has numerous resorts across countries. This report analyses role and responsibilities of
marketing environment and interrelationship between marketing with other functional units. This
report also evaluate different tactics which is applied in business objective to demonstrate
hospitality organization along with marketing plan that meet to achieve goals.
MAIN BODY
Roles and responsibilities of marketing function
Marketing is essential part for organization as it set of institution, creating process,
communicating, delivering and have value for their customer, partner or society at range. It also
refers to buying and selling of goods and services for making customer satisfaction with their
needs and wants.
Roles of marketing function-
Meets consumer desired and wants:- Marketers identify their needs and wants in customer like in
Ritz hotel they try to fulfil consumer by having new menu cards, services and new technological
for achieving more target audience. Desired and wants can be influenced shape of cultural and
single personalities. As they can be satisfied through exchange process at market with buying
and selling of goods and services.
Secure organizational development and reputation:- Marketing function helps business in
developing their objective for consumer desired (Buhalis and Leung, 2018). In Ritz hotel
marketing is essential in satisfying customer expectation as they can have different types of
services that need to be complete, and they are the best promotional gadgets for developing their
hotels skills.
Adapting right price:- Price for every item and rooms price must be important for marketing.
While having price reasonable many more customer visit Ritz-Carlton hotel. Marketing
strategies helps them in setting fair prices, preparing right approaches and cooperate with
changing environment. The exchange process moves smoothly if prices are fixed and flexible.

Better products offering:- Ritz-Carlton offers good product to their loyal customer and keep them
connection with providing some offers, discount and rewards. Services being divided into
intangibility and inseparability. Thus, marketing functions may active role in designing
organizational structure and manage product offers.
Direction of need:- Marketers are skilled professed who influenced even, regulation and
constitution of demand (Cui and Xiao, 2019.). Ritz-Carlton customer demand can be sometime
negative either positive which helps them out in dealing different level of demand in competition
market.
Occurrence social responsibilities:- Improving in consumer prospect, government rules and
regulation as they strained company to activity high level of social responsibilities. Therefore,
social marketing also play important in market of Ritz-Carlton to promote their products and
make them more developed in countries along with loyal customer. For example Ritz-Carlton in
rural location being to develop.
Economic growth:- Marketing the best skills to create demand among competitors. Increasing
demand may leads to encourages production and distribution activities. As result in increasing
Ritz-Carlton assistance and modification income level for rising employment opportunities. In
improving modular of living by contribution superior and well-developed products. Thus,
economic growth is overall modified.
Responsibilities of marketing functions-
Perception to customer needs:-It is most important to keep connection with customer so by that
marketer can easily understand and listen throughout their problem and analysis their conflicts.
Internal of Ritz-Carlton create surveys for sales person and customer support team that can
enhancing and redirecting marketing strategies for future (Johnson And et.al., 2019). Outside of
company they perform as researcher and develop actions on social networks for understanding
their customer through social networking sites.
Tracking trends and control competition:- Most necessary for company to know bout their
competition in market. Ritz-Carlton hotels keep watching towards their customer trends along
with that also keep on identifying their mistake in previous trends where they have done their
mistake for achieving more motive.
Brand values:- In Ritz-Carlton most of their products like towels, shampoo are branded. So that
more of customer can be attracted towards that and more come to know about their products and