Hospitality Marketing Essentials: Business Objectives and Marketing Mix Comparison

Unit 5
Hospitality marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY 1....................................................................................................................................3
Covered in PPT.......................................................................................................................3
ACTIVITY 2....................................................................................................................................3
Business and marketing objectives of Travelodge.................................................................3
Comparison of marketing Mix between Travelodge and Hilton............................................3
Marketing plan........................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing defines as process of satisfying wants and needs through the exchange
process. It is management procedure in which they are accountable for determining and
anticipating people requirements profitably (Kotler and et.al., 2015). With the help of marketing
an individual obtain what they want and need through exchanging and creating goods and value
with others. This study is based on Travelodge UK, operating their business in hospitality
industry. This report clarifies business as well as marketing objectives of firms and elements of
7Ps of marketing mix. Furthermore, justifies marketing plan that meet with marketing objectives
of business. It defines comparison between two different companies based on how they apply
their marketing mix in marketing planning to achieve objectives of business.
ACTIVITY 1
Covered in PPT
ACTIVITY 2
Business and marketing objectives of Travelodge.
Business and marketing objectives are provided a picture of plan which is help to achieve
goals of company at marketplace. Some of business objectives are effectively helped to getting
and staying profitable. Travelodge hotel also have business and marketing objectives for staying
in customer mind. Business objective of Travelodge is to become the favourite hotel for value.
Other, marketing objective is to promote business with the help of customers in effective
manner.
Comparison of marketing Mix between Travelodge and Hilton.
Marketing mix is the perfect combination of factors which can be controlled by the
company in order to influence consumers to purchase its products. It is also the set of marketing
tools that is uses by Travelodge for pursue marketing objectives in target market. Comparison of
7 P's of marketing between Travelodge and Hilton hotel are underneath:

Basis Travelodge hotel Hilton hotel
Product A product is an item that is build to
satisfy needs of certain group of
peoples. The product and services
range are include meeting, food and
beverages services, travel facilities.
Hilton hotel is also provided the
best quality of product and service
to customers in order to satisfy
them. Such as hotel, resorts,
banquet facilities and special event
services with the best quality of
equipments.
Price The price is money which is sets by
manger for their product is labelled as
price. Travelodge hotel is followed the
lower pricing strategy for attract more
customers towards company (Išoraitė,
Hilton hotel manager is follows
penetration pricing strategy in this
strategy manager is provided high
quality of service at low price.
Illustration 1: 7 P's of marketing
(Source: Marketing mix, 2018)