Operations and Project Management in Dyson Ltd.

This report discusses the principles of operations management and project management in Dyson Ltd. It also explores the implementation of six sigma methodologies and lean principles in the organization.

UNIT -16
(Operations and Project
Management)

Table of Contents
INTRODUCTION.......................................................................................................................................3
PART-1.......................................................................................................................................................3
Introduction of chosen organisation.........................................................................................................3
Explanation of operation vs operations management...............................................................................3
Review and critique of implementation of operations management principles in chosen organisation
and related these to six sigma methodologies and lean principles...........................................................4
Extent by which operations management of venture can accomplishes their requirements.....................5
Analyse the extent of operation management with appropriate theories, concepts or models..................6
Prepare continuous improvement plan based on review and critique of operations management
principles within organisation..................................................................................................................7
Continuous improvement principles make at least two justified recommendation that would improve
the operations and functions....................................................................................................................9
PART-2.......................................................................................................................................................9
An overview of MFI project....................................................................................................................9
Project life cycle....................................................................................................................................10
A business case......................................................................................................................................11
Project plan............................................................................................................................................12
Prepare a work breakdown structure for developing a new product......................................................13
Provide the conceptual arguments to justify the use of project methodologies tools and leadership
required within the given project...........................................................................................................14
Critique and review of PLC in project application by using effective concepts and models..................14
CONCLUSION.........................................................................................................................................15
REFERENCES..........................................................................................................................................17

INTRODUCTION
Operations management refers to the process of day-to-day activities that take systematic
decisions to achieve the target and solve the business issues effectively. It is a management of all
company policies to enhance the highest level of proficiency and productivity within the organisation.
This management tool can convert the labor and raw material into a valuable goods and services to earn
maximum revenues in the enterprise. Project management refers to the planning, initiating, executing,
controlling and completion of task to achieve the specific objectives and meet the desired outcomes in a
set time period. The main aim of this is to accomplish the target in a specific time. This report is based on
the Dyson Ltd. that is one of the British based company in UK and it delas in designing and
manufacturing the vacuum cleaners, air purifiers, hand dryers, hair dryers, lights, bladeless and fans. In
2019 they start their production in Malaysia and Singapore. Further in coming year they expand their
business in many other locations of European and American market. this project is cover the topics
related to the principles of operations management and also six sigma and lean principle and their
preparation to plan for continuous improvement by using operations management principles. It also
involves the project life cycle with required documentation and business case that is helpful in achieving
the success in the life of the business. In last it explains the PLC analysis by using various model, theories
or concepts(Meredith, Mantel Jr and Shafer, 2017).
PART-1
Introduction of chosen organisation
Dyson is one of the famous companies in the British market headquartered in Wiltshire, England
since 1991. It designs and manufacturing the various household appliances that is useful to the customers.
the company deals in the different types of product like vacuum cleaner, air purifiers, hair dryer, heaters,
fans, lights and bladeless fane and many more. In 2019 they think to start their production in Singapore
where they build a plant of manufacturing the electric vehicles. Recently organisation thinks to expand
their market in the other cities of European and American market with their manufacturing plant so that
they earn large amount of profits with reducing cost of production(Nicholas and Steyn, 2017).
Explanation of operation vs operations management
Basis Operations Operations management
Meaning It refers to procedure, policies,
equipments and other collectivity
It refers to the regular business
activities that include overall

that is useful to add the value in
the inputs and provides a high
and efficient quality products and
services to the user. In this
company thinks strategically to
organize the whole system within
the enterprise(Maylor, Turner
and Murray-Webster 2015).
manufacturing structure that
provides the finished goods by
converting the raw material and
labor of the company. it helps in
earning the high profits and
revenues and also longer survival
in the marketplace. It helps in
controlling and redesigning the
process and system so that inputs
can be turn into outputs in an
effective way.
Example In this Dyson company only
attain the goals that are
completed in an appropriate
manner.
In Dyson, this term is useful to
converting the raw material into
the finished goods so that they
earn the high profits and returns
in the market.
Review and critique of implementation of operations management principles in chosen organisation and
related these to six sigma methodologies and lean principles
Operation management involves the various frameworks like planning, organizing and
supervising all the activities to make essential improvements for earning higher profits. It can support the
overall and regular business operations and that helps in completing the strategic goals. It includes the
various principles of operations management that is helpful in arranging all the inputs in an effective way
that is used in manufacturing process. In context of Dyson these principle of operation management helps
in managing the manufacturing process that it should be established in the other European and American
market. In this supply chain management, designing and the logistics play an important role in the
operations for them. Some of the major principles are explained below(Kidd, 2020).
 Reality – In this principle of operation Management Company should focus on the issue rather
than their techniques because no problem and tool can present a universal solution. Because of
this it is very essential to focus on the problem solving instead of tools and techniques, if the
problem is solved tools can be work properly. In Dyson the major problem is faced by them is
designing of goods and services and which techniques they used. In this they focus on the
customer demand rather than their techniques. For this they regularly research the market,

forecasting, and trends. To research the market organisation hire a candidates that has effective
communication skills. This research tool is beneficial and proved to be suitable for the
enterprise(Otsuki, Akiyoshi and Samejima, 2017).
 Organization- In this stage everything in the operations are interconnected and there elements
are consistent and predictable to earns a higher profits and efficiency in the business enterprise. In
this Dyson could use the various creative and advanced machineries in the process of organizing
the supply chain and their logistics. To distribute the outputs by supply chain management and
logistics organisation could use the hybrid vehicles that are trending in the market place. In this
process firm will face many monetary issues and because of this it is not suitable for the venture.
 Fundamentals – In this company follow the rule related to Pareto rule that means 80% of
success comes from the strict problems and for this firm maintain the proper record and discipline
and rest 20% achieve by applying the new techniques in the activities. In this Dyson use the
advanced techniques and designs in their products this helps in longer sustainability in the market
place. And because of this principle is suitable for the firm.
 Variance – It is the process of encouraging that shows if a company manages well that it is the
source of innovation. In this case the cost which is required in the production and supply and
chain management should be minimized. In this supply chain management ensures that the cost
is used in an effective and efficient manner. In Dyson, they manage their equipments and other
logistics in which company spend more. To manage and organize the whole logistics in the firm
organisation can recruit and hire a skilled person. By hiring the new candidate venture may spend
more cost on training and development so this principle is not much suitable for the firm.
 Change – it is an important principle that a company can follow in this change can be follow in
logistics and supply chain departments. In this Dyson can includes the safely deliver the products
to their consumers and the retailers so that they face no damage in the products. In this they make
a deal with the transport company who transport the goods very safely and they reached their
target market. For this they require the high investments and financial resources because of this it
is not suitable for the venture(Fleming and Koppelman, 2016).
Extent by which operations management of venture can accomplishes their requirements
It is very important to analyse all the principles of operation management by Dyson because if
these principles are not meeting the requirements than it is not beneficial to execute these applications in
the firm. There are some reviews on the principles by Dyson that has been given below (Ghaffari and
Emsley, 2015).

 It is the first requirements for the Dyson to design and manufactures the products according to the
research and development process. In this they need to take follow up with the customers so that
they modify the products for this they need to research the whole market, customers that help in
earning more profits and manage the supply chain management. So this reality principle can
fulfill the requirements and it is beneficial for the company also.
 In organization principle of operation management company focus on maintains and organizes all
the operations that is unbalanced due to supply chain and other equipments and machineries. It
suggests that every business activities is facing some type of inconsistency and because of this
there is a problem in executing this principles.
 In fundamental principle of operation management Dyson can require to follow the safety rules
so that it enhances the employee’s performance and they manages the supply chain and logistics.
In this they adopt the all safety and health standards due to this company earn high profits and
sustainability as they give the innovative and creative ideas to manufacture the products. Due to
this it is favorable to the organisation as they fulfill the requirements of firm.
 This issue that is faced by the Dyson is the more cost indulge in the operational activities related
to training and development to the candidates. This problem is related to the variance principle of
operation management where the cost is to be reduced but it does not get the cost efficiency
results in the logistics and supply chain management. So use this principle is not beneficial for the
company because it cannot fulfills the requirements related to elimination of cost.
 In this last principle of operation management Dyson can focus on safely delivering the products
in this supply chain and logistics plays an important role. In this they apply various techniques
that is used by the supply chain and logistics so that they adapts the change that shows the safe
delivery process and this process is effectively meeting the requirements.
Analyse the extent of operation management with appropriate theories, concepts or models
For Dyson it is important to adopt the continuous improvement plan so the firm has to be
modifying their various activities which is related to the delivering and supply chain management. In this
continuous improvement plan is made to improve the performance in various activities and enhance the
performance to give the effective output. In this company could adopt the lean methodology that is
helpful in attaining the stability. In this it helps in minimizing the wastage that gives the efficiency and
effectiveness to the business enterprise. Due to this enterprise may earn high revenues and enhances the
market growth by using lean principles and it can be explained below(Ravinder and Kollikkathara, 2017).
Defining the value It is the first principle that is used to recognize the
products and services by the large customer base.

In this Dyson adopts the lean principle to enhance
their consumers’ base so that they buy the goods
and increase the sales due to this firm earns high
profits(Sterman and et. al., 2015).
Mapping value stream This principle of lean methodology helpful in
mapping the value to the offerings that is offers by
the Dyson. In this it helps in improving the overall
productiveness of the business so that it stay in the
market for longer time period.
Creating flow In this principle Dyson can investigating the whole
manufacturing process that produces the final
goods so that if there is any hindrances is available
this principle can solve this and eliminates it.
Establishing a pull This principle is helpful in giving the pull strategy
in which company adopts the just in time approach
due to this they manages the time frame in
completion of the projects. It helps in achieving the
task in a specified time period.
Pursuing perfection Pursuing perfection is the best principle that shows
the Dyson could choose the best and advance
techniques in their manufacturing and distribution
process. So that customers get the high quality
products in a time without any damage. Due to this
company earns high profits and market growth(Al-
Nady and et. al., 2016).
These principles help in reducing the cost and minimizing the wastage in the manufacturing of products
and services. for Dyson it is very significant tool that helps in giving the high profits and revenues and
also the longer sustainability in the market place with large loyal customer base.
Prepare continuous improvement plan based on review and critique of operations management principles
within organisation
Continuous improvement plan refers to a set of activities that is designed to continuously improving the
various goods, services, equipments, distribution and many other processes by regularly reviewing,
measuring the functions within the firm. In context of Dyson to continuously improve the process it is

very significant to use this plan so that targets can be achieved in an appropriate manner. This plan is
shown below with reference of Dyson Company(Schwalbe, 2015).
Basis Current methodologies Future methodologies
Value or price In this basis variance principle is
indulge which helps in
minimizing the cost in their
various product line but it is not
reducing the operational cost that
is more important.
In this Dyson could use this
principle to eliminating or
reducing the operational cost by
implementing the modified and
advanced technology in their
logistics that will indirectly
reduce the workforce cost. That
is more previously.
Delivery This is involved in the change
principle that is not installed
successfully. In this tie up with
other firms contains the large
amount of money that is not
beneficial for the company
profits and revenues.
In this Dyson can install the
change in their internal business
enterprise so that they enhance
the productivity and also chose
the cheapest mode of
transportation but the safest so
goods can be transferred to
different location without any
breakage this helps in earning
high profits.
Standard It refers to the quality of the
products and services that is
offered by the firm in this
company can use hybrid vehicle
and advanced technology
machines that includes huge
amount of cost which business
cannot organize properly.
To maintain and organize the
quality of products they can
investigate and analyse the whole
supply chain unit by using just in
time approach so that firm may
enhance their performance in an
appropriate manner. And due to
this logistics of the company can
perform well.

Continuous improvement principles make at least two justified recommendation that would improve the
operations and functions
There are various suggestions on improving the operations activities so that they give high profits
to the Dyson and maintain their functions by regularly analyzing the functions by using continuous
improvement plan. On this there is some recommendation for a company is given below (Reid and
Sanders, 2015).
 The first recommendation is that Dyson could adopts the just in time approach that helps in
managing the time in performing the activities in the operations related to the market research,
distribution and manufacturing process. In this company can analyzing the customer demand and
fulfils it so that they earns high profits and minimizes the overall cost that was indulge high
previously in maintaining and storing the large amount of stock.
 Dyson choose the advanced and innovative technologies that is helpful in maintain the quality
and quantity of the goods that is offers by them. It is very essential to use the advanced
technology so that they stay in the market for longer term and earns high amount of profits.
 Using online website and internet to recruit the candidate that is useful in supply chain and
logistics process and also hires the experienced person so that training and development cost
cannot be involved high.
PART-2
An overview of MFI project
MFI is one of the leading manufacturing retail furniture companies in Europe having a 250
outlets in all over the United Kingdom and in the mainland of Europe. It can manufacture over 50 product
portfolio that has included in the top brands name in all over the market. It can launch the strategies that
are designed to focus direction that made clear transfer of information and execution of measurable
initiatives. Here implementing process shows the culture, operational and physical change that is helpful
in attracting the customers by giving those best services and this enhances the high profits and revenues
and also fulfills the total requirements of every customer that is placed internally and externally.
Company has both type of customers internal customers means employees that provide the quality and
quantity products in the marketplace that is for external customers that are end user of the products or the
retailers. The main aim of the firm is to earn high profits by maximizing the sales. It includes the various
terms like that do not offer a good customer service so that they work on them by increasing their brand
image in the market. To improve this company need to continuously improve the sales staff and their
techniques of communication to the customers so that they earns high an=mount of profits. Analyzing the

competitors in the market helps in enhancing the standards of services from their rival firms this will
increasing the profits and revenues to the company(Prasad and et. al., 2019).
Project life cycle
Project life cycle refers to the process that shows the sequence of starting to closure of the
projects. The project life cycle has explains and modified according to the needs and wants of the projects
activities so that they give high proficiency and productivity to the organisation. This cycle helps in
managing the different type of projects that was indulge in the business enterprise. It includes four stage
of this life cycle which involves the project initiation, project planning, project execution and project
closure. In the background o MFI projects it is beneficial to accomplish the business goals and task within
a time frame. It can be explained below(Reid and Sanders, 2019).
 Project initiation – It is the first stage from where the projects have to be start. It shows the
overview of the whole projects and strategies that is helpful in attaining the desired results. In this
MFI can recognize the problems that arise in the business enterprise and by using this step make a
strategies to reduce or minimizes the issues so that they attracts the large number of customers
and earns a high profits for this they place the action plan to solve the issue that create hindrance
in earning profits.
 Project planning- It is the second stage of the project life cycle that gives the guidance for
obtaining the resources, finance and required raw material. It also provides the team for
maintaining the output, handling risk, communication benefits and managing suppliers. It is very
important for the MFI employees to analyse all the guidance and strategies that is helpful till last
stage of the project life cycle. For team members who handle the problems it is not possible to
them to handle all the activities without having this step. To achieve and accomplishes the goals
and objectives it is very important for the manager to make a best action plan so that all the
problem related to customer services can be solved(Kerzner, 2019).
 Project execution- It is the third step that shows the execution of the project plan that was made
earlier. This step is essential to satisfy the needs of the customers by providing high quality
services so that company earns higher revenues. In this stage MFI notifies all the activities to
reduce the employee turnover by motivates them so that they execute the plan for providing the
high class services to the customers. in this stage they can follow various strategies to retain the
customers like taking feedback, regular communication etc. and also provide the best
environment to their employees so that they give the positive outcomes.
 Project closure – It is the final stage of the project life cycle in this step all the functions and
activities are to be completed and the goals of the task can be achieved in an effective manner and

within a time period that is very important. It is the stage where whole project and the task can be
evaluated by the company and if firm facing any problem in completing this than in future they
take lesson because of this task can be done in an appropriate manner. In context of the MFI they
can delivers the customers services by analyzing the competitors, taking feedbacks, doing
communication etc. without any issue than they achieve the task and earns a higher profits and
revenues.
A business case
Company overview MFI is one of the leading retail furniture
manufacturing organisation having 250 outlets in
all over the united Kingdom and the mainland of
Europe. Its total products portfolio includes the 50
which includes in the top most brand names in the
countries of whole Europe. It develops the two
strategy based on communication and
implementation initiatives. Their main focus is to
solve the problem related to providing good
services to their customers so that they enhance
their sales and profits. they increase their brad
image by satisfying the customer demands on
time(Hazır, 2015).
Vision and mission The main vision and mission of the company is to
increase the sales and profit margin that is main
requirement for sustainability. By continuous
development and gaining the competitive
advantage their increase their product portfolio and
provides the healthy environment to the employees
so that they give effective outcomes to the
company.
Objectives of company The major objective of the organisation is to
enhance the sales and profits by satisfying the
target customers and providing the healthy working
condition to the employees and taking the regular

feedbacks from internal and external customers to
reduce the problems facing by the company(Serio
and et. al., 2016).
Strategy The company is willing to make a strategy related
to communication and implementation of
measurable initiatives that helps in advancing the
culture operational and physical change according
to the day to day requirements of internal and
external markets.
Follow up It is the last stage where all the step related to the
action plan are to be examined so that strategies
can be implemented by the firm in an effective
manner and earns a high market share and longer
sustainability in the market place.
Project plan
Project plan refers to a document that helps in establishing the objectives and defining the whole
activities that is helpful in attaining them. It is an important process to manage the whole project that
gives the effective outcomes in future terms. To accomplish the project in an effective manner there are
various terms that is used by the manager of MFI are as follows(Cortés, Rodríguez and Franco, 2019).
Cost The cost that is incurred in this project completion
is estimate around £ 20,000 to £ 22,000.
Communication Communication is very important to complete the
project in time. For MFI it is not possible for the
project manager to achieve the task without proper
and clear communication. It is very significant to
communicate the information between employees
and manager so that they train to tackle the
customer queries and give them best services so
that they attracts towards the company and firm
earns high profits and revenues.
Scope In this organisation need to solve the customer
problem regarding poor services for this they need

to convey about the official website to write their
feedback about the product and company. this helps
in reducing the customer dissatisfaction regarding
the poor services. this shows that the scope is too
wide to solve the customers problem and increases
the profits as a whole(Bari, 2018).
Cost benefit analysis
It refers to the process of analyzing the benefits of making decisions and actions taking deduct the
cost associated with the actions. It contains the systematic approach that examines the strength and
weaknesses of using alternative options that is provided for achieving the task while saving the cost. In
the background of MFI the revenues can be examines by reducing and eliminating the cost that is incurred
in satisfying the customers and their research process and getting the cost by attracting the customers so
that they purchase the products and increases the sales. due to this company receives the money all this
activities helps in examine and analyzing the cost benefits that a firm can enjoy and it shows the financial
positions of an organisation(Davies and Brady, 2016).
Prepare a work breakdown structure for developing a new product
Work breakdown structure
It refers to that structure in which activities and the work can be break down in different and
various activities of projects and into a small sections so that task can be easily understand by the
employees and goals can be achieved in a desired time and in an appropriate manner. In this MFI
manager can divides the task into smaller sections and assigns to them to various employees as per their
capability of doing so that it can be completed in time. As per the project life cycle plan they need to
reduce the issue related to bad customer satisfaction for this they make to divide the work in smaller
groups using the work breakdown chart. This chart is also helpful to encourage the employees for the
good work because every task divided as per the ability and capability of each individual. It can be shown
below so that task can be accomplished in an effective and efficient manner(Bakhshi, Ireland and Gorod,
2016).

Provide the conceptual arguments to justify the use of project methodologies tools and leadership
required within the given project
Critical path method – It refers to that path that shows the whole distance from starting to end of the
projects including different task and their durations. It is the simplest method that is used by the firm to
notify their time indulges in completing the projects. In this all the activities are situated on a particulate
place with their estimated time. For MFI it is very beneficial project methodology tool because it shows
the starting time and finish time of the project which is very important for future projects. It will help in
enhancing the performance because there is no blockage in performing the task in the company. This
helps in solving the problem realted to the customer satisfaction and employee demotivation. It is very
significant to maintain the life cycle of the project by using critical path method. Because, it helps in
reduces the risk of lack of customer satisfaction because of bad services. It helps in train the employee by
using proper path so that task can be achieved and fulfilled by the MFI. (Walker, 2015).
Democratic leadership – to maintain and managing all activities within the company at the time of
completion of project manager of a MFI could chose the democratic leadership style because it helps in
enhancing the employees performance and their work and this will give the effective results to the
company. Due to this every employee feel satisfied with their jobs and do their best for earning a higher
profits. in this every staff members has the right to participate in decision making process and give their
innovative suggestions which helps in accomplishing the task in an appropriate manner.

Critique and review of PLC in project application by using effective concepts and models
To critically review the project life cycle MFI manager could use the waterfall model and it can
be explained below that helps in enhancing the performance and productivity in the working
place(Rendon and Snider, 2019).
 Requirement - In this all the essential resources are analyzed by the manager of the MFI so that
all the activities of the projects are perform in an appropriate manner. In this stage of the waterfall
model organisation can make various strategies and plans as the company is focusing on
satisfying the customers’ demands by providing them high quality services of this they could
choose the six sigma applications because it enhances the value of the task and the goal. This
helps in properly managing the whole task in the project life cycle related to the customer
satisfaction and employee motivation. in this they can fulfill all the requirements to earn a high
profits and market share.
 Design – In this stage principle related to the inventory management can be utilized so that cost
can be minimized and wastage in resources also reduced. In this step different plans can be made
to fulfill the activities and achieves the task and it is also helpful in earning high customer
satisfaction by providing high quality products in a efficient and appropriate manner. This also
connected to the project life cycle as it helps in optimally utilizing the resources so that
productive work of the employees can deliver and also they get the high motivation by for
achieving the task related to the customer satisfaction.
 Development - This stage of waterfall model shows the execution of the project in all the
functions of the departments. In this organisation may use total quality management so that
operation activities can be done properly and in a quality manner. In this firm may choose the
democratic leadership style where there is the right to say anything related to the project
completion. This type of leadership style helps in encouraging the employees for the good work
and also retaining them within the company. it maintains the company atmospheres so that
project can be completed in an appropriate manner and this gives the advantage to the whole
enterprise(Whyte, Stasis and Lindkvist, 2016).
 Testing and maintenance- It is the last stage of the waterfall model that helps in examine all the
steps that the activities are performing in a effective way or not. If manager of a company notice
that there is requirement of any changes and alterations then it will be suggested to the employees
so that they complete the task in that manner and gives the positive outcomes to the overall
business enterprise.

CONCLUSION
By using above research data and information it is to be concluded that operation and project
management is a prominent term to accomplish the target in a time with effective management, control,
initiating so that task can be fulfilled and gives the higher returns in desired time period. It also enhances
the proficiency of organisation and productivity of individual employees to work their best to increase the
market growth in the marketplace. These principles are helpful in manufacturing and production process
so that it improving the operations in the enterprise and gives the best project in returns that provides the
high profits. It suggest the continuous improvement plan of the operations management that enhances the
profits and manufacturing process in a efficient and prominent manner. By using project life cycle it give
the high extent efficiency to accomplishing the project and every operations unit within the business. It
also enhance the knowledge related to the project life cycle including business case and various activities
that is executed in the organisation to achieve and accomplish the whole objectives in a specified time
with an appropriate manner so that they earn high retuns and longer survival in the competitive
market(Hornstein, 2015).

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