Leading and Managing Change in House of Fraser's

This report discusses the impact of change on the organisational strategies and operations of House of Fraser's. It explores the drivers of change, PEST analysis, and the impact on leadership, individuals, and team behaviours. It also suggests ways to minimize the impact of change.

Unit 17 Leading and
Managing Change

Table of Contents
INTRODUCTION...........................................................................................................................1
SCENARIO 1...................................................................................................................................1
1) Case study overview...............................................................................................................1
2) Change drives and its impact on organisation strategy...........................................................1
3) PEST analysis and comparison between two firms and its impact on organisation...............3
4) Impact of change on organisational strategies and operations of House of Fraser's .............4
5) impact of change on leadership, individuals and team behaviours.........................................4
6) How the impact of change can be minimized.........................................................................5
SCENARIO 2..............................................................................................................................7
Covered in PPT...........................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Changes are an essential part for a company that work as an effective process for
changing and implementing new business strategy, processes, culture and procedure. The main
motive to understand change is to introduce the impacts of dynamic environment alternations on
the business operations and functions in order to improve productivity and performance of
organisation. This results business houses will achieve more success easily. Moreover, this report
is written from perspective of two different case studies that is Sports direct and House of
Fraser's. Sports direct is British retail group which offers their products overall world and also
operates number of sporting brands to operate them in market (Quirke, 2017). On the other side,
House of Fraser is a British department store that manage business in Ireland and United
Kingdom. Moreover, the report highlights on overview of case study and influence of change
drivers on organisation. Along with this barrier of change and their influence on decision-making
will also be focused in this report.
SCENARIO 1
1) Case study overview
The chosen case study for this report is House of Fraser's. Mike Ashley is prepared to
invest huge amount of money to turn the business into a mini-chain stores. The main aim of
organisation is to establish themselves in market as Frasers. This is a major change which
management decided to implement and follow in organisation. Moreover, the reason to invest
huge amount of money is that organisation reduces their market share with £3m. So it is
mandatory for management to utilise information system for cutting cost through shifting their
warehouses in Shirebrook.
2) Change drives and its impact on organisation strategy
Internal and external are two separate driver of change which is impacting on business
and their operations. Capabilities, inventions, desires and resources are considered as internal
drives. Similarly, aspects which are beyond control of management like competitors, customers,
government are consider in external drivers (Meier, 2016). This are main diverse which directly
influence on business operations and strategies. So house of Fraser & sport direct monitor some
change which impact on organisational strategy are mention as follow:
Similarities and differences:

Change impact on operations and strategy as to adopt new environment of market it is mandatory
to implement new business strategy for performing work effectively. Their are various
operations and functions are performed by management of both companies whether House of
Fraser's or sports direct. This determines both organisation implement updated technology in
their transaction, operations and role due to which work in completed within minimum time
period. Along with this both firm work with motive of achieving organisational goals through
developing efficacious strategy which also work as positive factor to adopt changes. Further,
both are different from each other as human resources and automated function are contrary for
each function and task.
Change House of Fraser's Sports Direct
Process Change Operational changes such as
Rebranding are carried out by
management. As per this
change organisation
implement new style of
working to focus on fulfilling
needs of buyer to increase
customer satisfaction level
(Kickul and Lyons, 2016).
The major changes in Sports
direct will be done with motive
of expanding their business's
as per buying and bulling. This
is major process for change
which positively impact on all
operations of business's as it
relates with process of
company.
Strategical change The major concern of
organisation is to develop
luxury mini-chain. For this
management focuses on IT
system to shift warehouse in
Shirebook. Moreover, it work
best strategy which positively
impact on business operations
for increasing market growth.
Sports direct management
trade with different business's
area that work with reduce its
profits. So to deal with them
the major concern of
organisation is to negotiate
such as reducing rent, slash
their cost of operations etc. it
also govern to develop
business's to achieve more
success.

People Human are the major asset for
organisation which leads
management to achieve huge
success in market. This refers
with better management it is
easy to complete all task in
appropriate manner for House
of Fraser's by delegating right
role to right employee.
In the present scenario, people
are majorly concerned about
changes in macro environment.
This determines due to
changes in business functions
it is essential for sport to
provide better training to its
employee's. So the future
results will be effective for
organisation.
3) PEST analysis and comparison between two firms and its impact on organisation
PEST and SWOT analysis introduce as an effective framework for conducting internal
and external analysis that directly impact on business operations and strategy (Harris, 2012).
With PEST analysis there are various strategies and operations are managed to understand macro
environment of organisation. It is an effective business tool that organise, evaluate and discover
new economic forces. Political, economical, social and technological are the aspects which are
considered in PEST. It helps management to analyse impact on operations and strategies of
respective organisation.
SWOT analysis- It is an internal factor for an organisation which affect on strategy and functions
of management relates with House of Fraser's and sports direct.
House of Fraser
Strength
Major strength for House of Fraser refers that
are globally present due to which its products
and services are available at all place (Gupta
and Mishra, 2016). On the other side, high
quality products is also a major strength for
company and its departments.
Weakness
The delivery of products as compare to
competitors is high due to this large product
extension generates high complexity for
customers.
Opportunity
House of Fraser expand their market share
Threat
In context of House of Fraser due to intense

through adopting SEO and HOF brands due to
which untapped market area will be covered by
management and it also increase profit margin
for organisation.
level of competition and Brexit there are
several negative changes will impact on
business performance due to which position of
market is impacted.
Sports Direct
Strength
The major strength for Sports direct is that
there are multi-channel stores are present in
market. Moreover, they are operating business
in 20 countries so with large number of stores
management is increasing its sales in short
period.
Weakness
Due to unfair trade practices and poor working
conditions there are various challenges are faced
by organisation to target more number of
customers. So it is a major weakness for
organisation.
Opportunity
The market of developed countries such as
Australia, US etc. the demand of sport
equipments is increasing with rapid speed.
Moreover, demand of camping requirements
and sports wear also provide new market area
for offering business's operations.
Threat
Large number of competitors from local and
global level both are engaged in sport industry
because of its regular enhancing in business's
area. So price factor and market area work as
major challenge and threat for Sports direct.
4) Impact of change on organisational strategies and operations of House of Fraser's
With the mention changes it is analysed that there are various internal and external
aspects are present in market which impact on business operations. Therefore, with PEST
analysis it is analysed that political factor and government of UK is flexible for companies. So it
works as positive factor for House of Fraser due to which it is easy to establish a luxury chain of
stores. Further, the present scenario consists different technological perspective due to which
majority of business's are performing their work at global level (Roe, 2017). So to deal with this
situation of global aspects House of Fraser's implements information technology tools due to
which better results will be gained by management such as increase in sales of organisation. The

main motive to understand changes is to develop those strategies which increases business at
global level by considering international aspects in organisational functions and operations.
5) impact of change on leadership, individuals and team behaviours
With the process of change there are various operations and task of organisation are
impacted due to which its business's are impacted. On the other side, it also impact on team
behaviour and individual on the bases of performing task due to modification in leadership style
(Doppelt, 2017). Some major changes which are analysed in House of Fraser's are mention as
follow:
 The main responsibility and role of leader is to select and implement right style of
leadership. So as per case study of House of Fraser's democratic style of leadership is
followed by organisation.
 Process change impacts on team behaviour this refers to expand business's area
management must formulate modifications in their business's. Moreover, with right
direction of leadership organisational will perform their work with positive approach.
 With the change in human workforce and individual behaviour there is direct increase in
knowledge and information due to which management easily implement new strategies in
organisation.
There are mainly two types of drivers of changes such as internal and external which impacts on
the individual, team behaviour and leadership so that House of Fraser's analysed several ways in
order to minimise the influences of that from leadership and team or individual behaviour.
Internal drivers:
Resources: It is related to the physical, financial and technological resources that are
essential elements for a business organisation. Within the context of House of Fraser's, when
company is not able to facilitate requisites resources then workers are unable to complete tasks
appropriately that highly impacts on their performance either individual or team. This will lead
to complete the operational activates which decreases the entire performance as well as
productivity. Along with this, leadership style of a leader influenced as they are not able to adopt
skills to guide their followers in order to improve performance.
External drivers:
Government regulations: As the political changes can highly influenced the practices,
policies and rules of organisation. With respect of House of Fraser's, if they can avoid these

changes which are enforced by the government then they charge heavy penalties. This may lead
the behavioural influences of individual or team as well as leadership skills of a leaders which
will shows decreasing performance as well as less satisfaction at a time of being responsible for
their works.
6) How the impact of change can be minimized
Burke-Litwen model is also utilised by organisation to make better results that make
changes in process of organisation within appropriate manner (Dawson and Andriopoulos,
2014). This also refers to make changes for establishing cause and effect relationship.
External environment- There are various factors are liable to bring changes within
organisation. It also refers to make sports direct to involve behaviour of customers, competition
and legislation within in market and department. House of Fraser's face challenge such as
complexity in trade activities.
Mission & strategy- Mission statement comprises to develop better number of stores as
mini-chain due to which brands of organisation are established in effective manner.
Leadership- In the leadership process persons are more directed towards utilise of
supportive and democratic leadership style. This enable individuals to share better opinion and
ideas to generate more creativity in work functions. With the right leadership style and technique
it is easy to deal with challenges that cut down productivity of organisation. In context of House
of Fraser's and sports direct both are concerned about democratic style so it work as positive
factor for organisation. This determines leaders who adopt participatory or democratic method
consider view and perspective of majority employee's so due to collaborative decision operations
are performed with approach of reducing negative impact on operations.
Organisational culture- From the perspective of House of Fraser's task culture is used by
organisation to buy and build better firms. Moreover, dependence of firm depend on those
services which record and monitor business transaction on daily basis. With an established and
sustainable task culture it is easy for management to reduce negative impact by completing all
task with positive approach through utilising nominal resources and developing maximum output
from them. Example- task culture conjecture effective teams for solving specific problems of
company.
Structure- Structure and framework are the base on which bases organisation perform
their work. This services to complete work with systematic approach for performing all

operations in effective manner (Cummings, Bridgman and Brown, 2016). Moreover, structure
reduces negative behaviour by performing all work with in organised manner. Due to which all
task and operations are performed in a sequence and proper cognition also divided all roles and
responsibilities in proper manner.
Systems- It involve procedures and policies that are implement and follow by House of
Fraser's for supporting employee's that also helps to make changes according to desired
standards. System helps to make effective decision by undertaking essential part of organisation
through proper management between all resources.
Management practices- management and its practices which is operated by managers are
implemented with aim of accomplish business goals. This also refers that with better strategies it
is easy for management to ensure long term results by implementing new policy as well as to
make right decisions.
Working climate- With positive working environment there are task are performed by
management that is impacting in innovation and its services. So it is essential for house of
Fraser's to implement new activities in their functions.
Tasks & skills- It undertakes fulfilment of task and to align job according to job
description. It also involve in requirement of task and to fulfil all projects according to job
expertise. It results all functions are performed with in right manner.
Individual values and needs- According to House of Fraser's information must
acknowledge according to work life balance and various rewards that basically undertake quality
work for organisation (Burke, 2017).
Motivational level- Content theories such as Maslow's theory will be selected to
encourage employee's for performing their work in effective manner.
Individual & team performance- An organisation will face success only if individual and
team both perform their work towards the accomplish of organisational goals and objectives.
This results all task will be completed in proper manner.
The most effective tool for organisation refers to implement new changes with model that
helps management to complete their work with more efficiency and effectiveness. This refers
that organisation will focused towards implementing changes in their process and strategies.
Moreover, Lewin's change management model consider three different steps which are Unfreeze,

change and then Refreeze. The main stages of model that is beneficial for organisation impact on
strategy and process. Steps of Lewin's change model is mention as follow:
 Unfreeze- Unfreeze of ideas or work is the first process under which management will
implement new changes in society due to which there are various changes will be
impacted.
 Change- The next step for management refers to develop and implement new changes
which helps organisation to gain long term results. Moreover, this changes are depend on
market environment and its conditions which are changing with rapid face in market. So
with this it is easy for organisation to perform work as per market conditions.
 Refreeze- refreezing is the last stage for Lewin's change management in this process
organisation will perform their work with new ideas. This results all task which are
performed by management will be done in proper manner with new steps.
SCENARIO 2
Covered in PPT
CONCLUSION
It has been summarised from the above report that changes in the business strategies and
operations impact on the organisational activities and decisions. Mainly two factors like internal
and external environmental aspects have huge impact on the organisational strategies. As SWOT
as well as PEST analysis have been analysed by the business for identifying the influences of
both factors. For managing the changes in an effective manner, manager of company adopts
Lewin Change management model. In addition, Force field analysis also been applied by a
company for examining the favourable as well as adverse impacts of changes.

REFERENCES
Books and Journals
Burke, W.W., 2017. Organization change: Theory and practice. Sage Publications.
Cummings, S., Bridgman, T. and Brown, K.G., 2016. Unfreezing change as three steps:
Rethinking Kurt Lewin’s legacy for change management. Human relations. 69(1).
pp.33-60.
Dawson, P. and Andriopoulos, C., 2014. Managing change, creativity and innovation. Sage.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Gupta, G. and Mishra, R.P., 2016. A SWOT analysis of reliability centered maintenance
framework. Journal of Quality in Maintenance Engineering. 22(2). pp.130-145.
Harris, M. P., 2012. Comparative genetics of postembryonic development as a means to
understand evolutionary change. Journal of Applied Ichthyology. 28(3). pp.306-315.
Kickul, J. and Lyons, T.S., 2016. Understanding social entrepreneurship: The relentless pursuit
of mission in an ever changing world. Routledge.
Meier, D., 2016. Situational Leadership Theory as a Foundation for a Blended Learning
Framework. Journal of Education and Practice. 7(10). pp.25-30.
Quirke, B., 2017. Making the connections: using internal communication to turn strategy into
action. Routledge.
Roe, K., 2017. Leadership: practice and perspectives. Oxford University Press.
Sarsby, A., 2016. SWOT analysis. Lulu. Com.
Stanleigh, M., 2013. Leading change. The Journal for Quality and Participation. 36(2). p.39.
Online
Lewin's Force Field Model. 2018. [Online]. Available Through :
<https://www.tutor2u.net/business/reference/models-of-change-management-lewins-force-field-
model>.