Understanding and Leading Change

Understanding and
leading change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Comparison among organisational examples in which there has been impacts of changes
on their strategies and operations...........................................................................................1
M1. Assessment of various change drivers and different organisational change types.........4
TASK 2............................................................................................................................................4
P2. Evaluation of ways within which external drivers as well as internal drivers of change
affect behaviours of individual, team as well as leadership in organisation..........................4
P3. Evaluation of measures which could be taken by company to minimise negative impacts
of changes on behaviours.......................................................................................................6
M2. Applying suitable theories and models for evaluating organisational response for change
................................................................................................................................................8
D1. Conclusion and recommendation for planning change and applying change impact
analysis...................................................................................................................................8
TASK 3............................................................................................................................................8
P4. Different change barriers as well as determination of the ways they influences leadership
decision making in organisation.............................................................................................8
M3. Usage of force field analysis for identifying forces,.....................................................10
D2. Critical evaluation for usage of force field analysis for meeting organisational objectives
..............................................................................................................................................11
TASK 4..........................................................................................................................................11
P5. Application of distinct leadership approaches for dealing with change in organisational
contexts.................................................................................................................................11
M5. Evaluation of the extent to which approaches of leadership to deliver changes in
company...............................................................................................................................12
D3. Critical evaluation of effectiveness of approaches of leadership and change management
models...................................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Change is mentioned to the procedure that alters or modifies existing commodities, systems,
activities and practices for specific purposes. Organisational change is defined as a process
through which an enterprise makes certain modifications in its working aspects along with
objectives so that they can effectively deal with pertaining uncertainties in effective manner. It is
considered as important part in all the business concerns as it assist in facilitating improvements
within entire premise and operational efficiencies (Booth, Wade and Walker, 2018).Along with
this, it helps in accomplishing competitive edge together with long term sustainability in market.
To gain information about understanding as well as leading change, Debenhams is considered
that is multinational retailing entity that operates departmental stores and franchise stores across
globe. It was established by William Debenhams in the year 1778 in the city of London, UK. The
report compares distinct examples of organisational in which there have been impacts of changes
within strategy and operations. Further, it evaluates influences which change drivers have on
behaviour of organisation. It also determines ways in which barriers of change influences
decision making by leaders and application of certain approaches by leadership to initiate
change.
TASK 1
P1. Comparison among organisational examples in which there has been impacts of changes on
their strategies and operations
Change is something that is experienced by all companies whether small or large which
practises operations in dynamic market. it is significant for managers of companies to ensure that
they incorporates changes time to time on in order to accept and work with the trends which are
pertaining in competitive scenario (Byers, 2017). In this context, it is seen that characteristic of
change launched in business generally differs but it results on significant impacts over strategies
addition to operations. There are various large size business concerns which provide training
programmes to their manpower on regular aspects that helps them to remain competitive,
productivity as well as enhance strengths and knowledge through adopting latest techniques
along with innovation which leads to changing their patterns of work. In this regards, it is
analysed that Debenhams managers constantly understand as well as observes behaviours
together with buying journey of targeted population which assist in offering commodities and
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services in accordance to consumer demands. The entity has undergone through various changes
as per the feedbacks achieved from potential clients so that corrective measures as undertaken for
expansion and enhancement of profits of business. Debenhams is well popular and leading brand
in retail industry that was established long years ago and with passage of time, it has experienced
and implemented certain changes in its workings that impacted in positive and negative manner
(Debenhams, 2020). It has been analysed that the company executed changes in its distribution
system, pricing mechanisms, retaining practices and many more. Despite of the changes, the
company attained huge success and strengthened its values in the mindset of customers that
assisted in making huge revenues as well as improving brand goodwill in market. The
comparison among two retailing organisations as per the changes that impacted the strategies and
operations of both is as follows:
Comparison basis Debenhams House of Fraser
Structural changes Earlier, managers of Debenhams
executes working under hierarch
structure in which flow of
information was from top to bottom
that resulted in centralised decision
making. As time changed, the
administrators opted divisional
structure that engrosses certain
functions such as marketing,
customer relationship management,
operations, marketing and many
more which are responsible to
perform all set activities in such
manner that shows achievement of
objectives. This change impacted
positively in the company as it
facilitated better decision making,
engagement of all employees and
generating innovations for achieving
House of Fraser is well popular
departmental store which sells
wide range of furniture, toiletries,
lighting, household essentials and
gardening equipment. The
company changed its
organisational structure from flat
structure to hierarchy structure
that comprises huge management
level to control overall
functioning with the help of
effective coordination in all
management level (Caton and
Mistriner, 2016). It has been
analysed that it impacted in
negative manner on the company
in initial duration of change but
later the managers analysed
positive impacts as it improved
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better results. communication and decision
making was done in quick
manner.
Changes on strategy Debenhams has experienced fierce
competition in retail business market
that leads to changing its penetrating
pricing strategy to competitive
pricing strategy in which prices for
the products were set as per strategy
of competitors. With this, the entity
bought significant changes such as
preparation of loyalty card for
provide additional discounts as well
as selling product in cheap prices.
Thus, it impacted favourable manner
as with this, the firm reached at
leading position and attained
sustainability through meeting
demands of wide population (DePoy
and Gitlin, 2019).
House of Fraser generally focused
on selling in mass quantity and
for this they adopted penetration
pricing strategy that enhanced its
entire sales demand. Along with
this, the entity also emphasised on
setting prices that are more than
that of rivals in order to generate
more profits. It is seen that the
change resulted in negative
manner as by setting prices higher
than those from rival, customers
started buying from other
departmental store because of
which its image and revenues
have experienced downfall.
Operational changes Occurrence of digital media has
ended in making livings of
companies in simple manner. Earlier,
Debenhams was more despondent on
suppliers to deliver its products. But
later on, it changed its operations
towards shifting towards online
delivery mechanisms so that all the
demands are fulfilled prior to
deadlines and grievances are handled
effectively. It impacted positively on
House of Fraser also made
sudden changes in its operations
as it improved its distribution
system through adding more
suppliers that delivers products in
minimum durations. It impacted
on the organisation positively as
this helped in making timely
delivery and also taking face to
face feedbacks so that necessary
changes are implemented in
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