Influence of Marketers on Hospitality Consumer Decision-Making

Unit 19 - Hospitality Consumer
Behaviour and Insight

INTRODUCTION
Consumer behavior in hospitality and tourism targets to survey consumers and tourists in
alternative leisure and touristic places such as hotels, convention centres, amusement parks,
national parks and the transportation sector.
This report will cover the case of Hotel Marriott international which is American
multinational wide-ranging hospitality institution that manage and franchise a brand case of
hotels and related to lodging faculty. Report will analyse cause that influence Hospitality user
behaviour and attitude and it will also exhibit ability to map a path to purchase, including the
decision-making. This report will evaluate a accurate researches to understand influence on
hospitality consumer decision-making process. In the end of this report will conclude how
marketers of Marriott international influence the different stages of the hospitality consumer
decision-making process.
PART- A
Covered in PPT
PART- B
Stages of consumer decision making journey and map path to purchasing
Consumer decision-making is the process in which customers select best possible
product or services out of a some alternative which are available in a market for sale. Consumer
decision-making exist with several stages difficulty recognition, activity process Evaluating
Alternate, selection phase and assessment of decision (Ciasullo, Montera and Palumbo., 2020).
Problem recognition
Most of the decision making for the Marriott international services start with the short
problem. A customer always develop a need which they want to satisfy. It is necessary for the
Marriott international to recognize the needs of their customers and develop services which can
satisfy their needs.
Search process
In the research stage marketers of Marriott international identify the products and
services which can satisfy needs of a customers. Search engine can be the best way for them
because customers always search on google what faculties they need from the hotel.
Evaluate Alternative