The effectiveness of sustainable management practices in hospitality organisation

Research Project
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Contents
TITLE – “The effectiveness of sustainable management practices in hospitality organisation. A
case study on InterContinental Group of Hotels & Resorts.”..........................................................3
INTRODUCTION...........................................................................................................................3
Background of study....................................................................................................................3
Aim of research............................................................................................................................3
Objectives of research..................................................................................................................3
Research questions.......................................................................................................................3
Significance of research...............................................................................................................4
LITERATURE REVIEW................................................................................................................4
Concept of Sustainable Management..........................................................................................4
Benefits of adopting sustainable management for a hospitality organisation.............................4
Different sustainable management practices and their effectiveness for an organisation...........5
Various challenges associated with sustainable management facing by hospitality organisation
.....................................................................................................................................................5
RESEARCH METHODOLOGY....................................................................................................6
Research Philosophy....................................................................................................................6
Research Approach......................................................................................................................6
Research Strategy........................................................................................................................6
Research Design..........................................................................................................................6
Data Collection and Analysis......................................................................................................7
Sampling......................................................................................................................................7
DATA ANALYSIS AND INTERPRETATION.............................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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TITLE – “The effectiveness of sustainable management practices in hospitality
organisation. A case study on InterContinental Group of Hotels & Resorts.”
INTRODUCTION
Background of study
Sustainable management is referred as the intersection of business as well as sustainability.
It is the practice through which a firm manage its impact on three bottom lines - planet, people
and profit - so that all these can prosper in future. In current competitive business environment,
sustainable management is becoming a crucial concept for organisation. InterContinental Hotels
and Resorts is one of the well-known luxury hotel brand established in year 1946. Sustainable
management is an important concept for the hotel which assist in its growth and success in
market. This project aims to investigate the effectiveness of sustainable management practices in
hospitality organisation.
Aim of research
The aim of this study is “To investigate the effectiveness of sustainable management
practices in hospitality organisation. A case study on InterContinental Group of Hotels &
Resorts.”
Objectives of research
The main objectives associated with this particular study are provided below:
1. To understand the concept of Sustainable Management.
2. To identify the benefits of adopting sustainable management for a hospitality
organisation.
3. To analyse different sustainable management practices that can be adopted and their
effectiveness for an organisation.
4. To ascertain various challenges associated with sustainable management facing by
hospitality organisation.
Research questions
The questions associated with this specific study are provide below:
1. What is the concept of Sustainable Management?
2. What are the benefits of adopting sustainable management for a hospitality organisation?
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3. Which are the different sustainable management practices that may be adopt by hotel and
how effective they are for an organisation?
4. To ascertain various challenges associated with sustainable management facing by
hospitality organisation.
Significance of research
This study is based on investigating the effectiveness of sustainable management practices
in hospitality organisation. This study is very significant as it supports researcher to understand
the concept of sustainable management as well as benefits that an organisation gets by adopting
it in business. Apart from this, the studies also significant for the purpose of analysing different
sustainable management practices along with their effectiveness for the organisation. By this,
researcher can also ascertain different challenges related to sustainable management which
hospitality organisation may face while performing business activities. All these will help
Intercontinental Group of Hotels in consistently adopting sustainable management practices for
improving effectiveness of organisation.
LITERATURE REVIEW
Concept of Sustainable Management
As per the view point of Jones, P., Hillier, D. and Comfort, D., (2016), Sustainable
management is referred as the intersection of sustainability and business. It is an activity or
practice of managing the impact of Organisation on three bottom lines - planet, profit and people
- so that all these can prosper in future. The concept of sustainable management support long
term viability of business as it is preventative instead of reactive. It is controlling the utilisation
of resources in a manner as to administer for its consistent and equitable availability to not only
the present generation but, future generations also without any kind of harmful influence on the
environment. It can take various forms involving reducing packaging materials, investing in the
products which are fairly traded and make sure humane working conditions at the factories of
suppliers. Many organisations are pursuing the goals associated with sustainable business.
Sustainable management is very important in developing good image of the business in market.
Benefits of adopting sustainable management for a hospitality organisation
As per the opinions presented by Ozturkoglu, Y., Sari, F.O. and Saygili, E., (2019), in
hospitality sector, practicing sustainability comes with various benefits. Sustainable initiatives
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