Roles and Responsibilities of Marketing Function in Marks and Spencer

Unit 2
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INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................4
P1 Explain the key roles and responsibilities of the marketing function...............................4
P2 Explain how roles and responsibilities of marketing relate to the wider organisational...5
context....................................................................................................................................5
LO2..................................................................................................................................................6
P3 Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives...................................................6
LO3..................................................................................................................................................7
P4 Produce and evaluate a basic marketing plan for an organisation....................................7
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
Marketing is an initiative in which company engage in the process of developing long term
relationship with consumers by offering them services and products while assuring profitability.
Marketing aim towards attracting attention of customers towards the organisational offerings by
making them aware about special and unique feature of services and products compared to other
rivals in marketplace (Uhl, 2020). With the help of this process organisation can significantly
enhance their overall sales as well as revenue and can assure long-term benefits. In addition to
this it is a process through which company can not only fulfil actual needs and demands of
consumers but can also assure their loyalty for long period of time which automatically enhances
entity brand image in marketplace. Marketing facilitate company to build a loyal consumer base
for long term sustainability.
Present report has been made upon case study of Marks and Spencer which is operating
their business function as a British multinational. Organisation engaged in retail sector and
headquartered in London, United Kingdom. Entity was established in 1884 and offer wide range
of high quality services to their customers worldwide. Present report includes formative
discussions upon roles as well as responsibilities of marketing function. In addition to this
marketing mix is also being discussed in this report. Lastly, project include marketing plan for
Marks and Spencer in order to successfully launch a new product in market place.
LO1
P1 Explain the key roles and responsibilities of the marketing function
Marketing is an essential process that allows organisation to provide consumers with
information of features and uniqueness of services and products in effective manner. This
process increases higher sales capability of company through which they can also build strong
goodwill in respective marketplace.
Roles and responsibilties of marketing function
There are different type of roles and responsibilities of marketing function in organisation
structure that acts as crucial element for company success. This process facilitates entity to
develop strong relationship with their stakeholders. Most important role of marketing is to take
use of different promotional strategies in order to build an image in marketplace for higher
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profitability and success. Marketing is the most important factor for Marks and Spencer as it is
the most important source of company revenue generation.
It been identified that retail market in which Marks and Spencer is operating their
business functioning is highly competitive. Thus, to ensure maximum success marketing
manager create a premium brand with the help of different marketing strategies that always
stays in the mind of consumers when they see for any service or product. In order to assure
success of this process Marks and Spencer marketing manager conduct the role of determining
actual consumers and then develop emotional connection with them in order to serve them better
and further assure higher competitiveness in marketplace. It has been evaluated that Marks and
Spencer marketing department hold the responsibility which is related to building and
maintaining trust and faith between individuals in context with organisational brand. They are
also responsible for conducting advertisement in ethical manner as to assure higher success and
long-term sustainability.
Awareness is also one of the most important aspects for an organisation that enhance
their brand image in marketplace. For this marketing manager of Marks and Spencer is
associated with the role of making customers aware related to each and every information of
services and products. They are having responsibility to undertake key decision related to
devising strategies and policies in order to create awareness in marketplace for organisational
offering. It ensures company growth and sustainability in global retailing sector.
Market research is also one of the most important role of marketing in which marketing
manager engage in the process of conducting in-depth research as to analyse latest trends,
techniques, consumer mindset and competitiveness in marketplace. It is the most important
function of Marks and Spencer through which entity assures higher competitiveness. In relation
to this marketing unit of company is authorised with the role of research and evaluation of unit
strategies and ideas by determining market trends. Further marketing manager is having
responsibility to determine need of researching and gather necessary resources to conduct
efficient marketing research.
Rationale behind use of marketing in Marks and Spencer
It has been evaluated that every organisation irrespective of its size and scope take
advantage of marketing research. Main reason behind this is to significantly influence large base
of consumer towards services of company. According to the analysis this has been underlined
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