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Contemporary Issues in Travel and Tourism Assignment

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Added on  2019-12-28

Contemporary Issues in Travel and Tourism Assignment

   Added on 2019-12-28

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Contemporary Issues in Traveland Tourism1
Contemporary Issues in Travel and Tourism Assignment_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1 ...........................................................................................................................................31.1 Issues currently driving change in travel and tourism sector for the selected destination.....31.2 Analyse two different current issues......................................................................................4TASK 2 (PPT).................................................................................................................................5TASK 3 ...........................................................................................................................................53.1 How international airlines group businesses could respond to change..................................53.2 Develop strategies how the international airlines group respond to the change....................73.3 Justify the selected strategies.................................................................................................8TASK 4 ...........................................................................................................................................94.1 Impact of issues and trends that drive change in the travel and tourism sector.....................94.2 Consequences of businesses failing to respond to market changes.....................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................122
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INTRODUCTIONIn the modern scenario, travel and tourism sector is extremely volatile sector that assistthe growth and development of economy in generating income for the governing authorities. Theearned revenue or income is utilized by the government in renovating heritage and culturalplaces which attracts the travellers and visitors towards the destination (Mowforth and Munt,2015). The travel and tourism industry is highly dependent upon business and leisure travellersthat prefer to visit different destinations. But changes in the recent times suggest that there is anincreasing proportion of business and other non leisure traveller’s category in the total travellers.Travel and tourism industry is exposed with the changes in apolitical, economic and health areas.The present report focuses on understanding and examines different issues which arefaced by tourist destination across the world. Furthermore, the study also assists in understandingand examining the ways through which industry can overcome those issues through enablingstrategic development. Lastly, the report will also study the impact and effect of various issuesand challenges that drive changes within the travel and tourism sector. TASK 1 1.1 Issues currently driving change in travel and tourism sector for the selected destinationWorking as an assistant manager within the tour operator is essential to analyse thecurrent issues existing within the industry that drive constant change within the travel andtourism industry. UK is among the top 10 tourist destination among the world that is mainlyvisited by the domestic and international visitors (Johnson, 2009). Therefore, through conductingthe research it has been identified that there is faltering trends in the inbound tourism for the year2003 to 2014. In the year 2003, approx 24.72 million visitors have chosen UK as the touristdestination for their visit. On the other hand, the visitors have increased to 34 million for the year2014 (Blanke and Chiesa, 2013). Despite of the growing trends in travel and tourism sector thereare various issues existing in the market that directly impact the operations and activities of UKtour operators for the selected destination that is UK. Security and terrorism issues: The foremost issue that is currently driving change in thetravel and tourism sector includes security and terrorism issues. Since, after the attack onTwin Tower in U.S. On September 1, 2001 all leading destination has focused on security3
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at the airport to avoid such issues in the future (Travel and Tourism, 2014). In order toovercome the problem, government emphasizes on hiring tourism office as well asvisitors bureaus that will be in contact with local police department of the locality. Thus,is can be stated that security and terrorism is the key issue which is faced by the traveland tourism sector. Rise and fall of inflation: Another challenge or issue that is commonly faced by traveland tourism sector include rise and fall of inflation rate in UK economy. With the rise ininflation rate it results in increasing overall rate and prices of various services which willdirectly affect customer’s standard of living (The History of British Tourism, 2014). Onthe other hand, at the time of inflation it will result in lowering predictable rate whichwill result in reducing price level. Thus, tour operators at the time of inflation will lowerthe rate of their travel packages so that they can attract visitors and customers. Forinstance, UK has face recent recession that results in lowering the demand of travelservices among the customers as the individual level of disposable income get reducedwith the recession. As, the employment level within the recession also get reduced whichresults in falling the inflation rate. Low cost airlines/cruises: Another issue within the travel and tourism sector is increasingsegment of low cost airlines and cruises that affect overall operations and activities oftour operators operating in the sector (Tourism Industry Structure, 2014). It has beenanalyzed that tour operators in UK are offering premium travel services to theircustomers but with the entrance of low cost airlines and cruises customers prefer to selecttheir services instead of premium services. Therefore, it may act as the problem thatdrives constant change in travel and tourism sector.1.2 Analyse two different current issuesIn the contemporary scenario, there are different issues within the sector that affect thebusinesses of tour operator in the assorted manner (Nand, 2012). Through considering the givenscenario of Middle East and North Africa as the tourist destination, there are large number oftravellers and visitors would gain the insight knowledge regarding the culture of destination.Through researching the destination, it has been determined that terrorism is cardinal issueswithin destinations and it negatively impact perception of customers regarding the destination.4
Contemporary Issues in Travel and Tourism Assignment_4

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