Managing Customer Experience

This presentation discusses customer service strategies, including training employees, personalized experiences, and omni channel approach, to enhance customer satisfaction and retention. Recommendations include continuous market research and investment in innovative technology.

Unit 2: Managing
Customer Experience

TABLE OF CONTENT
Introduction
Customer service strategies
The way customer’s services strategies have been
created and developed customers experienced
Recommendation of improving customers service
strategies
Conclusion
Reference

INTRODUCTION
This presentation is made to trained employees about the
way customers experienced needs to be enhanced so that
company can easily attain its objectives.
There are different customer’s services strategies that are
used by company in order to induce maximum individuals
to be part of firm.

Customer service strategies
Optimise training to staff member: Clove club in
order to provide better customers services to people
have provide training to employees or staff
members about the way specific task can be
completed.
Training has helped company in enhancing existing
skills and capabilities of individuals thus optimising
their performance and customer satisfaction level.

Personalised experienced:
Company have also make use of personalised experienced customers strategies in order to make
customers happy and satisfy.
 Like Clove club manager have email content as per needs and preference of customers so that they can be
easily influences to have its services to fulfil their respective requirements.
Company have provided customised and personalised services or facilities to live and eat to customers in
order to attain its specific objectives.

Omni channel
It is another best customer services strategies used by Clove club to
enhance customer’s satisfaction and retention within organisation.
As different channel are used to communicate and build relationship
with diverse individuals that has contribute in getting maximum
outcome in minimum price possible.

The way customer’s services strategies have been
created and developed customers experienced
 It can be stated that different customers service strategies used by Clove club
restaurants has contributed in creating and developing better customers experienced.
Such as company by effectively understanding customers’ needs through social media
and different platform is able to add ingredients and dishes in its menu that can helps in
making them happy. Clove club through omni channel is able to build strong
relationship with diverse range of customers, able to take their feedback, understand
their problem. More trained employees are aware about the way particular task can be
completed so that they can delivered best services to customers. Thus, able to find
alternative options or strategies to enhance their experienced beyond their expectancy
with an motivate that company can gain competitive advantages.

Recommendation of improving customers service strategies
There are key suggestion that could be helpful for company to improve its customer’s services strategies
like it needs to conduct continuous market research as taste and preference are dynamic in nature.
So company in order to retained customers satisfaction has to change its strategies as per their recent
needs and preferences so that end goals can be achieved.
Clove club also need to invest in innovative technology in order to provide quick, timely and better
services to wide range of customers in limited time.

CONCLUSION

It can be also be concluded from above presentation that
manager of Clove club by providing proper training and
development to employees is able to enhance customer’s
satisfaction level.
At last, it can also be summarised that Clove club by adapting its
strategies as per needs and preference of customers is able to gain
competitive advantages.

REFERENCES
Pansari, A. and Kumar, V., 2018. Customer engagement marketing.
In Customer engagement marketing (pp. 1-27). Palgrave Macmillan, Cham.
Gök, Ö. A., 2020. How Does Omnichannel Transform Consumer Behavior?.
In Managing Customer Experiences in an Omnichannel World: Melody of
Online and Offline Environments in the Customer Journey. Emerald
Publishing Limited.
Meire, M and et.al., 2019. The role of marketer-generated content in
customer engagement marketing. Journal of Marketing, 83(6). pp.21-42.