Marketing Strategy and Planning Process
Added on 2020-10-22
10 Pages2167 Words464 Views
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UNIT 2:- MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1Activity 1:....................................................................................................................................1Roles and Responsibility of Marketing functions and their relation to Organisation.................1Roles and Responsibility of Marketing in relation to marketing environment andinterrelationship between Marketing and other organisational function. ...................................3Evaluating the key elements of Marketing function and its relationship with other functionalunits of the organisation..............................................................................................................4Activity 2:....................................................................................................................................5Comparison of Different Organisations apply marketing mix to the marketing planningprocess to achieve business objectives and also different strategies applies by organisation todemonstrate the business objective. ...........................................................................................5Detailed Strategic marketing plan of Cadbury Company:..........................................................5CONCLUSION................................................................................................................................6REFERENCE ..................................................................................................................................7
INTRODUCTIONMarketing is defined as a process that business accomplish to achieve its business objective through promoting their products, expanding their business objective or services by way of advertising and also include market research to crack the actual situation in the market related to the demand of the product. Present report is based on Cadbury company which is the second largest confectionery brand in the world. Cadbury company was founded in 1824 by JohnCadbury and adopted the various marketing strategy to famous the cadbury products.Report includes the roles and responsibility of marketing function and their relation to theCadbury company. Further, includes the relation to the marketing environment and interrelationship between marketing and other organisational functions. Report further elaboratedwith the elements of marketing functions and its relationship with the organisation. Lastly its descries the Marketing mix of the marketing plan to achieve the business objective and also strategies to bring new product in the market.Activity 1:Roles and Responsibility of Marketing functions and their relation to Organisation.Roles and responsibility of marketing Functions are ~Marketing Research: In Cadbury company the important role in marketing is to find outthe target customers, supplier chain, interested buyers and external environmental factorswhich affecting the company position in the market. To have close research in the marketcompany has to identify the demand in the market and accordingly manufactures theproduct(Pooler, 2018).Promote Business:The marketing department of the company not only promotes theproduct but also the whole company structure process because to launch a new product inthe market whole company employees had to work together to achieve a common goaland examines the market demand and needs(Schaefer, 2018).Communicate with customers: The important role in company success is to build acustomer relationship with the company structure. The role of marketing manager of thecompany is to identify the needs and demand of the customers, so that accordingly theydesign the taste in the product and also customers always demand new thing in the1
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