Roles and Responsibilities of Marketing in the Tourism Industry

This article discusses the key roles and responsibilities of the marketing function in the tourism industry. It covers the production of promotional materials, monitoring and managing social media, internal communications, customer satisfaction, competition, and social responsibilities. It also explores the relationship between marketing and other departments in the industry.

Marketing essential

Table of Contents
Introduction.................................................................................................................................................3
Main body...................................................................................................................................................3
P1: Explain the key roles and responsibilities of the marketing function................................................3
P2: Explain how roles and responsibilities of marketing relate to the wider organizational context......5
P 3: Compare the ways in which different organizations apply the marketing mix to the marketing
planning process to achieve business objectives.....................................................................................6
P 4: Produce and evaluate a basic marketing plan for an organization...................................................7
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12

Introduction
Marketing assumes fundamental part that direct exercises related with selling and purchasing of
labour and products. It incorporates numerous capacities like publicizing, convey items and
administrations to expected purchasers and draw in new customers ( Aljanabi, 2020). This
examination centre around Cyprus the travel industry which has its settle in London and works
generally for relaxation travel. This organization builds its activities in numerous nations and
become one of the greatest travel and the travel industry organization. This report elaborates
about key job that advertising play that produce income for organization. Further, report
elaborate interconnection of promoting division with different offices in accommodation
industry. Further, report talk about different strategies for promoting blends that friendliness
association so it accomplishes its all goals. Finally, report foster a short promoting design and
characterize to meet advertising destinations inside an association alongside all fundamental
components for observing and assessment for development and advancement.
Main body
P1: Explain the key roles and responsibilities of the marketing function.
Showcasing division characterize as a significant part in Cyprus the travel industry to advancing
its business exercises (Mennicke and et.al.,2021). It fills in as face of any business, coordination
and fostering all materials that address generally business. Showcasing division' work is to
acquire upper hand and attempt to acquire however many buyers as they can. Following focuses
will examine more exhaustively about primary jobs of advertising that assume colossal part:
Delivering materials for advancement
Promoting office is dependable to make those materials that organization used to portray its
items and administrations. Every one of these items should be modern and should incorporate
every last data so that it's advantageous for clients to acquire subtleties of those labour and
products.
Observing and overseeing
Promoting need to contribute and keep up each web-based media pages. It is a fundamental duty
of showcasing office that it make imaginative substance for organization's online media pages as
it is the best plan to draw in new shoppers and hold existing one in an association (Lempert,
2020). Nonetheless, showcasing group should consistently mind all online media pages that
organization handle and address all remarks, ideas and inquiries that it get time to time.
Delivering inward correspondences

Before join any industry, a worker is interested to recognize data related with organization that
predominantly incorporates its vision, mission and related objectives. Accordingly, advertising
office is liable for powerful correspondences of workers with the assistance of pamphlet and
broacher.
Satisfy customer need and need
It is fundamental for any organization to address issue of buyer with the goal that it expands
most extreme odds of endurance in market. In this manner, promoting division comprehend and
recognize necessity of purchasers and use procedures of advertising likewise. As buyers are
extremely fundamental for any association since they are the person who has more prominent
impact needs and shape by singular characters. Henceforth, their cravings are fulfilled intensive
trade measure.
Face rivalry
Serious system is critical in this worldwide market. Advertising give advantages to Cyprus the
travel industry so that aides in keeping up equilibrium of client's inclinations (Gao, and et.al.,
2020). Giving forward-thinking administrations, greatest quality items and adequacy underway
cycle are generally utilized by advertisers so it hold most extreme piece of the pie for
organization.
Social obligations
Individuals are presently worried about friendly obligation. Organization face part of strain to
rehearse greatest degrees of social obligations as a result of expanding rivalry, immense pressing
factor from enactment and debasement in climate. Thus, it builds utilization of social showcasing
and use by advertising office. Numerous organizations spread significance of cleanliness through
advancement of various cleanser brands.
Obligations of advertising division
Showcasing division assume different fundamental part in organization with the goal that it
expands income of Cyprus the travel industry. Following focuses will examine more principle
obligation of advertisers:
• Developing lobbies for advertising and mindful about organization's items and administrations
to target crowd.
• Conduct legitimate arranging and examination to decide crowds.
• Proper coordination between inside division of showcasing and culture of association.
• Monitor and execute execution.

P2: Explain how roles and responsibilities of marketing relate to the wider organizational
context.
Aside from jobs and duties, advertising office additionally has not many fundamental
components of promoting and organization follows these key components that clarify
underneath:
Exploration
In the event that organization needs that it item effectively dispatch in market, consequently
showcasing group direct an exhaustive examination about item and administrations of specific
organization (Peterson and et.al.,2021). Cautious assessment of statistical surveying assists
advertisers with recognizing need of advertisers. Promoting division likewise produce
appropriate back rub, exact medium and legitimate situating that Cyprus the travel industry must
accomplished.
System
On the off chance that information is prepared, after that advertising office examination real
situation of market in setting of its solidarity and shortcomings. Promoting division think about
strategies that executed in market. In this capacity, organization's vision, destinations and
mission are characterized.
Arranging
Promoting office remembers following for their arranging measure that incorporates specialized
strategies, determining of deals and arranging of monetary. Arranging division characterize and
make timetable so it keep tabs on their development now and again.
Strategies
In the event that arranging finished with most extreme level, advertisers are presently
characterize strategies that think about transient plans, shrewd devices so that organization draw
in heaps of new clients (Oshikanlu, 2020), overhaul deals, give a superior incentive for
purchasers and other different momentary destinations that Cyprus the travel industry need to
satisfy.
Promoting division and its connection with other useful units:
Advertising capacities incapable to capacities appropriately without assistance of other division.
Henceforth, it’s essential to see its associations with other division:
Coordination’s

Coordination’s group needs to make solid participation with showcasing group. Coordination’s
group includes different exercises for instance, circulation, bundling (Cogan, P.S., 2020) ,
moving and putting away. Thus, advertising division needs to work intimately with creation
group so generally speaking items can be make with incomparable quality and enormous volume
of orders can created and met inside time set for required conveyance.
Account office
Monetary division ensures those general exercises of business capacities inside monetary
capacities of organization. In this way, advertising office ensure that there is sufficient spending
plan so it cater all prerequisite of exploration, circulation and advancement. Monetary group
analyze that each division work with their distributed financial plans. Anyway showcasing group
needs to spend more on their advertising exercises on the off chance that they tracked down any
energizing chances (Lindgreen, 2020). Showcasing group center more around portions of the
overall industry and deals volume, then again, monetary office will focus more on cash
outpouring or inflow and cover overdraft or settle down interest in convenient way.
HR
Human asset division is liable for choosing and filtering up-and-comers, consequently
showcasing office should interface with human asset group to ensure that particular capacities
and staffing level are in precise spot so Cyprus the travel industry can foster new labor and
products and do appropriate exploration (Moghadam and et.al., 2020). On the off chance that
both cooperation together than organization ready to meet its creation targets. HR groups are
popular for preparing and choosing all over organization and need to keep up its responsibility
with other office also.
P 3: Compare the ways in which different organizations apply the marketing mix to the
marketing planning process to achieve business objectives.
Marketing mix is a helpful apparatus that utilized by organization to recognize its cutthroat
procedure. Organization needs to make benefits to maintain its business and it must be
accomplished with appropriate technique of promoting (Moghadam and et.al., 2020). That is the
motivation behind why organization use showcasing blend device. We should examine more
exhaustively about 7ps of promoting blend in with correlation with other comparable association.
7 Ps of showcasing mix Cyprus Tourism Organization Marriott Hotel
Item
Cyprus the travel industry offers types of assistance which are connected with lodgings, aircrafts,
rewards and movement offices according to need of clients. Then again, Marriott inn conveys
full assistance, for example, turn-down of bed, safety officers (Chang, 2020) , room

administration according to inclinations of its expected customers. Alongside transport or vehicle
office for air terminal and different areas.
Value: Cyprus the travel industry use client based estimating technique which direct that address
that it depends on client and their discernments (Augusto, 2020). Of late clients choose whether
cost of item is important or not. Marriott lodging utilizes serious estimating methodology that
pass on that it make changes in their costs according to its opposition. Inn's key evaluating
technique is to give precise cost to right item and offer to their client.
Spot: Cyprus the travel industry utilizes better places to offer its administrations that incorporate
its actual workplaces that is situated in midtown region alongside websites. Marriott Hotel
is arranged in field region so that individuals can make the most of their sumptuous time their
away from city and clamor.
Advancement: Cyprus the travel industry association utilizes different limited time exercises
with the goal that it advantageously sells its item and administrations for instance it utilizes
serious systems for its powerful advancement. Marriott inn make gigantic interest in its limited
time exercises for instance (Lim, 2020), it utilizes numerous advanced stages and post
imaginative substance and appealing pictures so it pass on precisely what clients required.
People : Cyprus the travel industry attempt to connect a greater amount of youthful and grown-
up age. In any case, Organization presently expand its administrations and cover however many
individuals as they can all through year. Marriott attempt to draw in each sort of age and give
viable preparing to its workers with the goal that it convey five star administrations to all clients
and fulfilled all their necessity.
Actual Evidence :This the travel industry association fabricate holding up region, exceptional
furnishings and other fundamental offices so its customers will unwind and occupied with
different exercises while wait. While, Marriott lodging likewise foster offices related with its
actual items that for the most part incorporates all around planned gaming region, construct pool
and intensely put resources into inside plans and spotlight more on enhancements so client utilize
their relaxation time precisely.
Process: For Cyprus Organization, it is vital that its administration conveyance is compelling as
it conveys same sort of administrations persistently. For instance, welcoming words use by its
administration staff and can utilize administration script sometimes.Marriott lodging likewise
centers around different interaction to convey its administrations to its client. Lodging will zero
in additional on its innovative work with the goal that it get development every one of its cycles.
P 4: Produce and evaluate a basic marketing plan for an organization.
Promoting plan allude a report that characterizes showcasing procedure that organization use to
accomplish its cutthroat methodology.

Advertising Plan:
Leader Summary -
Cyprus Tourism Organization has been working in numerous nations and serves its
administrations successfully. This promoting plan assist Cyprus Tourism Organization with
cautiously analyzing its business exercises and foster different technique so it expands its odds of
development throughout the long term. Organization's principle targets is to offer quality types
of assistance to every one of its customers.
Objective:
• To improve personal satisfaction for its neighborhood populace.
• To offer offices related with networks and vacationer to all its ideal customers.
• To improve provincial and public acknowledgment.
STP:
Cyprus association is notable for its travel industry administrations. STP model aides the travel
industry association to dissect its different portions to target. Let’s examine more exhaustively
about STP:
Division
Association can utilize different strategies for fragments to target advertise and use following
methodologies that remember socioeconomics for which organization can focus by close to
home ascribes like age, sexual orientation (Singh, 2020) , occupation and instruction. Further,
association can utilize geographic and think about locale, city and state for their administrations.
Other two primary components are conduct and Psycho realistic. Association use separates its
customers into four sections else it turns out to be too exorbitant to even think about making
various bundles to various clients.
Targeting
After division, subsequent stage for association is to zero in on track crowds by paying special
mind to most engaging one. Association can think about key variables while chooses for its
targeted client, similar to whom gatherings of purchasers contribute greatest and gives most
extreme benefits. Cyprus Tourism should zero in on each specific fragment one in turn to
upgrade its development.
Situating
It is a last advance of STP where Cyprus the travel industry decides position of market so it
target most beneficial section of purchasers. Association need to consider different central

matters like to make benefits more appealing so shopper will draw in to them as contrast with its
rivals.
PESTLE Analysis:
It assists organization with distinguishing different outside factors that clarify beneath:
Political
Political factor incorporate tax collection strategy, swelling and collapse rate, fare and import
and guideline related with climate and so on this factor can make immense effect on
development of organization. For instance, charge impetuses are considered in this factor and
affect the travel industry as numerous explorers ready to guarantee charge discount on products
that they bought during trip.
Efficient
This factor included gigantic variances and friends' productivity can impact by it. As Cyprus the
travel industry works in different nations, henceforth it should be influenced by financial
circumstance of that particular nation. On the off chance that extra cash of individual’s increment
than it will expands incomes of the travel industry area.
Social
With development of online media stages, loads of individuals need to flaunt by posting their
pictures on friendly destinations and that significantly impact purchasing conduct of shoppers in
the travel industry area. This is viewed as an incredible move in the travel industry area yet it
unfit to see economical advancement more than few years.
Mechanical
Progression of innovation likewise impacts the travel industry area overall and make enormous
development in this area. Numerous individuals currently have different voyaging choices like
airplane, planes alongside transports, prepares that are helpful and modest also and that too with
web availability or charging ports.
Climate
Climate factor make tremendous impact on the travel industry area for instance, contamination
related with transportation is expanding step by step that incorporates trains, transports and
vehicles. Every one of these methods of transportation regularly utilized by individuals when
they travel and make adverse consequence on earth.
Legitimate

As Cyprus association is working internationally so its fundamental to stick to all laws and
decides that specific nation set. It is additionally fundamentals to recognize all enactments with
the goal that it didn't confront any lawful obstacle later.
SWOT Analysis:
This instrument utilized by firm so it recognize its general strength, shortcomings, openings and
its connected dangers. Beneath focuses clarify exhaustively about these sections:
Strength
Cyprus Tourism Organization has that incorporates brand character, having expanded
construction with a huge number of clients all over the place, enormous portfolio for its
administrations, successful innovative work and solid association with solid organizations.
Shortcomings
Aside from strength, association additionally has different shortcomings for example, its steady
vacillations in value, issues related with ecological debasement and some of the time faces
negative input on its item quality. Fewer employments of online stages.
Openings
Cyprus association has colossal freedoms in not so distant future since the travel industry area
arising everywhere on the world. In this manner, it permits organization to investigate in
different nations and develop its business. Worry on the travel industry expands interest for
neighborhood travel organizations.
Danger
Cyprus association can confront gigantic rivalry as now travel organizations increments and give
intense contest to other travel organizations. Another danger this association faces which is
connected with political disarray that causes vulnerability in market.
4Ps of promoting blend
Item: Organization can sell their administrations on other region too for instance, sports the
travel industry and provincial the travel industry so it ready to draw in more new shoppers.
Nonetheless, if organization make different customization than it probably be conceivable that
purchasers may settle on different things.
Advancement: There are different special exercises present that organization utilizes to improve
its nature of items and administrations (Mogaji, 2020). Association should zero in on its online
presence and attempt to carry creative strategies to update its activities. Aside from that,
association should make act of spontaneity on its sites and add more pictures.

Value: There are different contenders are accessible in cordiality area in market. In space of
Cyprus, this spot generally famous for the travel industry and every friendliness and travel
organization set their costs according to look time. During Christmas they organizations set their
costs at high scale and in ordinary days they offer normal expense of convenience. Organizations
show their cost online application and site so that individuals can check prior to booking.
Spot: Cyprus is most mainstream objective for the travel industry reason and bunches of
individuals visit this spot during summers and Christmas. This spot most appealing spot new the
travel industry individuals visit this spot from various nations. Each organizations show their
convenience's photos on various online stages so they can reach and draw in individuals from
various areas.
Spending plan
Basis Amount
Online Advertisement 200Euro
News paper 150Euro
Agreement with travel services 250Euro
Checking and Evaluation
In Cyprus Tourism, organizations need to put resources into online notice on the grounds that in
current situation individuals are dynamic online stages and web-based media. So it is essential to
put resources into online promotion organizations with the goal that they can contact individuals
from various areas. Paper additionally helps in arriving at more clients and those are not dynamic
via web-based media and online channels . Paper can helps in arriving at those sorts of
individuals. Agreement with some travel services helps in eliminate obstruction from client and
friends.
Conclusion
The above mentioned report explained about jobs and obligations that advertising follow so it
upgrades by and large execution of an association. With jobs and duties, association can case
interface with its client and ready to tune in to each necessity of clients. Report talked about that
with advertising an association ready to follow drifts and look at its opposition so it builds its
endurance possibilities. Afterward, report additionally expounded about how key capacities has
tremendous job to get advancement an association (Anjum, 2020). An association ready to
interface with different organizations also so it ready to more grow and get benefits improving
cycles for deals and client. Report additionally makes brief clarification of promoting plan so
that organization utilized this and foster its development and improvement in market and how it
bring incredible effectiveness

References
Books and generals
Aljanabi, A.R.A., 2020. The role of innovation capability in the relationship between marketing
capability and new product development: evidence from the telecommunication sector. European
Journal of Innovation Management.
Mennicke and et.al.,2021. Evaluation of a social norms sexual violence prevention marketing
campaign targeted toward college men: Attitudes, beliefs, and behaviors over 5 years. Journal of
interpersonal violence, 36(7-8), pp.NP3999-NP4021.
Lempert, L.K. and Glantz, S., 2020. Analysis of FDA’s IQOS marketing authorisation and its
policy impacts. Tobacco Control.
Gao, and et.al., 2020. Visual design, message content, and benefit type: the case of a cause-
related marketing campaign. Journal of Hospitality & Tourism Research, 44(5), pp.761-779.
Peterson and et.al.,2021. Sustainable Marketing and Consumer Support for Sustainable
Businsses. Sustainable Production and Consumption, 27, pp.157-168.
Oshikanlu, R., 2020. Marketing matters. Journal of Health Visiting, 8(7), pp.280-280.
Cogan, P.S., 2020. The ‘entourage effect’or ‘hodge-podge hashish’: The questionable
rebranding, marketing, and expectations of cannabis polypharmacy. Expert review of clinical
pharmacology, 13(8), pp.835-845.
Lindgreen, A., Di Benedetto, C.A. and Kock, F., 2020. How to develop original, courageous
ideas in business marketing research.
Moghadam and et.al., 2020. In search a medical tourism marketing pattern in Iran: The case of
cultural sensitivities. International Journal of Healthcare Management, pp.1-6.
Chang, W.J., 2020. Experiential marketing, brand image and brand loyalty: a case study of
Starbucks. British Food Journal.
Augusto, M.F., 2020. Geographic Marketing in Support of Decision-Making Processes.
In Digital Marketing Strategies and Models for Competitive Business (pp. 103-115). IGI Global.
Lim, W.M., 2020. A marketing mix typology for integrated care: the 10 Ps. Journal of Strategic
Marketing, pp.1-17.
Singh, A. and Pathak, G.S., 2020. The quest for consumer engagement via cause-related
marketing: A mixed method study in an emerging economy. Journal of Retailing and Consumer
Services, 55, p.102128.

Mogaji, E., Maringe, F. and Hinson, R.E., 2020. Emerging challenges, opportunities, and agenda
for research, practice, and policy on marketing and brand communications of higher education
institutions in Africa. Strategic Marketing of Higher Education in Africa, p.2.
Anjum, A., Thomas, M.R. and Prakash, P.K., 2020. Digital Marketing Strategies: Effectiveness
on Generation Z. SCMS Journal of Indian Management, 17(2), pp.54-69.