This presentation covers the roles and responsibilities of the marketing department/function, their interrelation with other functions, and the significance of interrelation among various functions in marketing. It also discusses the value and importance of marketing in an organization.
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Marketing Essentials LO1
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Content Introduction Roles and responsibilities of marketing department/function Rolesandresponsibilitiesofmarketingrelatetothewide organisational context Significance of interrelation among various functions Conclusion References
Introduction Marketing is considered to be that set of activities, operations and procedures that is having different offering to customer as per the requirement. Business organization is there to promote and advertise product through various channels marketing product in appropriate manner. This is there to make promotion of product that has to be produced by firm which has been targetting audiences that can buy it in large quantities.
Concept of Marketing Production concept:According tothisconcepthasbeen preferred over those products thatis easily affordable and available. Product of Galaxy if noteasilyaccessibleto customers then they will shift towardsproductsofother organization.
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Current and Future trends in Marketing Various trends of marketing has been prevailing within market in present time. Some trends that is related to this is interactive video, increasing of personal recommendation, Facebook and Instagram for advertising. This has been helping an organization in making itself advertised in appropriate way about its products of Galaxy. This will help the company in increasing engagement of customers. Personalised recommendations help consumers in acknowledging about the products which are needed by them. Benefits that is going to be This will benefits in increasing its sales and revenues.
Roles and responsibility of marketing manager Supervision and coordination of business activities:In this role of marketing managers is required for establishment to bedone in appropriatecoordinationamongvariousactivitiesrelatedto business that has been packaging, transportation, sales, storage, purchase, promotion, advertising. This makes Galaxy for enhancing efficiency over satisfying customers is going to be easy. Also marketing functions in an organization.
Roles and responsibilities of marketing function Setting market strategy:This has helped in achieving of targetted goals and objectives which is possible through attaining of right strategy which is required to be implemented. It makes formulation of that strategies which has benefited towards achieving desired sales targets. If functions of marketing are not set in right manner various function in Galaxy will not be able to distribute its sales and revenue. This is going to directly impact revenue to be generated in negative manner.
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Roles and responsibilities of marketing function with other functional units Marketing and HR department:HR department of an organization has role of seeking recruitments and making sure that only capable employees is selected within an organization to make accomplishment with efficiency possible. In relation to this HR department has been advertising about vacancies for making maximum number of candidates to attain information about it. Department of Galaxy has been making advertisement for vacant places or position within an organization. That is why it is important for both departments to work with coordination and unified form. If such departments is not going to coordinate then recruitment with talented and marketing team is making lack of skills to be able to perform.
Value and importance of marketing role in context with organisation Marketing has an important role of working within an business organization. This has been making key process through selling or researching over product and services that is high in demand. This helps in appropriate marketing, attention of customers that has been gained in proper way. Helping in making appropriate market by gaining attention of customers that has been gained in proper manner.
Significance of interrelation among various functions For making goals to be achieved for Galaxy in proper way this is important for goals and objectives to be achieved through coordination in proper manner. Interrelations among various functions that has been has to be there for ensuring that productivity in an organization increases that is considerable over employees in manner that has to be concerned. Interrelation among various units of Galaxy has been helping manager over for implementing policies in proper way. This has been able to make marketing managers over implementing of policies in appropriate manner
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Conclusion From the above mentioned report it has to be concluded that high growthofbusinesseachorganizationisrequiredtopperform marketing and promotional activities in appropriate manner. In relation to this various roles over functioning assessing needs of customers, strategy and formulation of clients has been achieving satisfaction in proper manner.
References Abedi,G.andAbedini,E.,2017.Prioritizingofmarketingmix elementseffectsonpatients’tendencytothehospitalusing analytic hierarchy process.International Journal of Healthcare Management. 10(1). pp.34-41. Arunachalam, S. and Sharma, A., 2019. Marketing Analytics. In Essentials of Business Analytics (pp. 623-658). Springer, Cham. Avila-Robinson,A.andWakabayashi,N.,2018.Changesinthe structuresanddirectionsofdestinationmanagementand