Marketing Essentials: Roles and Responsibilities, Interrelationships, and Marketing Planning

Marketing es-
sentials
Contents
INTRODUCTION...........................................................................................................................5

TASK1.............................................................................................................................................5
Roles and responsibilities of marketing department/function................................................5
Analyse the roles and responsibilities of marketing in the context of the marketing
environment............................................................................................................................6
The key roles and responsibilities of the marketing relate to the wider organisational context. 6
Analyse the significance of interrelationships between marketing and other functional units of
an organisation........................................................................................................................7
Critically analyse and evaluate the key elements of the marketing function and how they
interrelate with other functional units of an organisation.......................................................7
TASK2.............................................................................................................................................8
Compare ways of marketing planning process towards achievement of business goals.......8
Evaluate tactics implemented by firm in order to demonstrate how business goals can be
accomplished........................................................................................................................11
TASK3...........................................................................................................................................11
Develop and evaluate basic marketing plan for company....................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16
APPENDIX....................................................................................................................................17

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