Roles and Responsibilities of Marketing Function in Marks and Spencer Company

UNIT 2 MARKETING
ESSENTIALS

Table of Content
 INTRODUCTION
 Roles and responsibilities of marketing function
 Interrelationship of roles of marketing function to the wider organizational context
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing is defined as promoting company’s products and services at various promotional channels
so that potential customers for such products can be attracted towards buying such products.
 This report is based on the marketing aspects of Marks and Spencer Company.
 The organisation was established in the year 1884 by Michael Marks and Thomas Spencer.
 Company is engaged selling high quality food products, clothing line and home products.
 This report would strategically analyse different aspects of company’s marketing operations.
 Henceforth, report would assess the roles and responsibilities marketing functions play in the
company.

Roles and responsibilities of marketing function
Improve sale potential
 Marketing functions undertake by company results into improved sales potential of
Marks and Spencer Company in the same dealing market.
 In the marketing campaign team try to polish the brand as the most reliable brand and
the products as the most useful products.
 All these aspects of marketing campaign of company put a direct impact over the sales
capability of company.
 Over the period of time company’s sales figure have always increased and it can be
precisely stated that marketing campaigns channelized by the marketing team at Marks
and Spencer Company has put a significant impact over the sales increase of company.