Unit 2 - Marketing Essentials

Unit 2 - Marketing Essentials

TABLE OF CONTENT
TABLE OF CONTENT...............................................................................................................................2
INTRODUCTION .....................................................................................................................................3
MAIN BODY............................................................................................................................................3
LO1........................................................................................................................................................3
P1 Roles and responsibilities of marketing function..........................................................................3
P2 Marketing relation with company wider business objectives.......................................................5
LO2........................................................................................................................................................6
P3 Marketing mix application comparison.........................................................................................6
LO3........................................................................................................................................................7
P4 Marketing plan .............................................................................................................................7
REFERENCES.........................................................................................................................................10

INTRODUCTION
Marketing essentials can be understood as one of the highly recognised parameter
functional approach where businesses are widely focusing in competitive industry, where
advertising and publicity of all varied products and services are there. Sainsbury is one of the
best retail company in UK having large number of stores with large varieties and efficacy
marks, having keen focus on best marketing strategies to gain high goodwill among
customers. The report will be analysing role and responsibilities of marketing function
departments, its interrelation with various wider business objectives. The study will be also
analysing marketing mix factors application and governance of varied functional scenarios
which impact new goodwill paradigms, innovative productive services. The report will be
also analysing marketing plan formation and how it connects with formation of stronger
working goals, on leveraging higher work synergy at longer time frame for connecting with
larger audiences.
MAIN BODY
LO1
P1 Roles and responsibilities of marketing function
The roles and responsibilities of marketing function can be understood to be widely
advanced based on various management goal enhancing work objectives where Sainsbury has
large objectives to keep up with goal targets, larger functional innovation and also to be
productive on longer time frame. Marketing department functional roles, responsibilities can
be understood as follows (Armstrong, Kotler and Brennan, 2018).
 Producing the marketing management: The marketing management is considered to
be highly essential for gaining functional innovative working synergy at company

keen goals, larger functional working objectives and also for developing higher
working exploration on longer run. The marketing management has been also
productively found to be largely engaging consumers among larger efficacy
functional scenarios and also for technical innovation on longer time run. Sainsbury
with marketing management parameters develops larger base for targets consumers
factors and also to avail higher keen growth, where revenue standards are widely
governed.
 Producing marketing and promotion: Sainsbury focuses on advanced marketing and
promotions strategies, where various marketing functional scenarios are widely
forming on new arenas for larger goal formulation within high evocative standards.
The production of marketing creates high advanced functional aspects on keen
scenarios within longer run, for generating smarter paradigms and also be informative
among consumers scenarios. This can be also analysed to be heading towards
diversification factors for stronger evocative marketing promotion and also to evolve
on higher informative arenas in longer time frame (Brezak, Vlastelica and Kostić,
2019). This can be understood to be widely essential role of marketing where
functional approach is to hold diversity aspects, and to be actively diversified within
industry for yielding focus on long term growth arenas.
 Producing social media advertisements: The marketing functional role is attached
with social media advertisements where there are high informative scenarios worked
on for governing innovation determinants, to keenly upgrade larger functional aspects
on longer term for company goodwill. The social media advertisements have high role
to be played to create informative paradigms and explorative market synergy, where
aim is to be productive and also diversified within higher keen arenas. Sainsbury also
functionally operates focus on social media advertisements where brand synergy is
widely competitive, quest horizons actively worked on and also for technical
innovation on larger parameters.
 Producing brand goodwill: It can be also analyzed that functional approach of
company functional marketing is wide, as best informative marketing creates good
brand name and also keen goal development on longer time run. The brand goodwill
not only enables to attract customers from varied sections but also there is wide
appraisal for oncoming innovation. Sainsbury has been widely working ahead to form