UNIT 2 – Marketing Essentials Assignment
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Added on 2020-10-05
UNIT 2 – Marketing Essentials Assignment
Added on 2020-10-05
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UNIT 2 – MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Introduction to concept of marketing with its future and current trends ................................12. Overview of different marketing processes............................................................................23. Roles and responsibilities of marketing manager...................................................................24. Influence of marketing on other functional departments of an organisation..........................35. Value and importance of marketing role for Aldi...................................................................46. Conclusion on emphasis the significance of having effective interrelationship betweenfunctional department..................................................................................................................47. Marketing Mix of Aldi with difference to other organisations in the sector..........................58 Produce and evaluate a basic marketing plan for the Aldi organisation..................................8REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing plays a very deep and crucial part in the setting up of the operational capabilitiesof the organisation. The promotional activities that are been carried out will help in properassessment of the customers needs. This will help in proper assessment of the operations andthus will lead the organisation to improve the overall performance of the organisation. This willhelp in proper assessment of the services and thus will help in meeting operational requirementsof the organisation. The present report is been presented in reference to UK based retailenterprise firm, Aldi.The report will cover details about concepts of marketing, with different marketingprocesses. The impact of marketing on other functional departments of the organisation and rolesor responsibilities of marketing managers is taken in consideration. Apart from this, role ofmarketing in context of organisation and its significance is been carried out. The properassessment of marketing mix of the organisation and suitable marketing plan is been produced bythe marketing manager of the firm.MAIN BODY1. Introduction to concept of marketing with its future and current trends Marketing can be termed as the exchange of goods and services that is been produced by theorganisation with exchange to monetary help and equity towards the firm. The major aim ofmarketing or promotional services that are been carried out within a market by the organisationis to raise awareness about the finished products and goods that manufactured by an organisation(Camilleri, 2018). A good marketing campaign will help in improving the connectivity with thebuyers and improve sales of organisation. This will also help in creating the positive trends inmarket that can be followed by other enterprises too:Some current and future trends of the organisation that will help in improving themarketing operations of the organisation are:Current trends in marketing: Digital media based promotion: Different digital media tools and measures likewebsites and social media can be taken in consideration by the organisation that will helpin improving the accessibility of the organisation to improve the sales and overallfunctionality of the organisation.1
Content based marketing processes: In this promotional process, more emphasis isbeen laid on the content of the advertising rather than the product or commodity itself.This will help in proper presentation of the features and qualities of a good or service.Future trends in marketingAI based marketing: As the artificial intelligence is finding its utilization in almostevery aspect of business operation, this will help in proper assessment of the marketingneeds of a company and provide the details about a product or service to a user as pertheir needs.2. Overview of different marketing processesDifferent marketing processes can be followed at the selected enterprise that will help incarrying out the marketing processes (Chernev, 2018). It will help in meeting the operationalneeds of the organisation and thus, will lead the organisation to improve their promotionaloperations. Some major marketing processes that are been carried out by the organization are:Define opportunities and threat factors: This includes the proper planning of thestrategies that will be created at the work place and will be followed by the organisationin case to set the goals and meeting the objectives.Developing the research plan: Effective market research is been carried out by theorganisation that will help in improving the sales and thus will help in identifying scopeof improvement. Formulating the action plan: Based on the market research and assessment of theongoing trends, the action plan will be developed that will help in carrying out theoperations and thus will lead the operations of the organisation to meet its operationalneeds. Analysing the after impacts of the action plans: This will help the management oforganisation to analyse the after effect and feasibility of the measures that are beenapplied in most effective way to make future enhancements.3. Roles and responsibilities of marketing managerThe marketing manager of the organisation has a high level of functionality that will help inimproving the promotional facilities and carrying up of the marketing facilities that will help inimproving overall performance of the organisation(Hassan and Dadwal, 2018). They will lookafter the maintaining of brand image and will see through the effective planning of operations2
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