Table of Contents INTRODUCTION...........................................................................................................................1 LO 1.................................................................................................................................................1 Key roles and responsibilities of the marketing functions.....................................................1 Roles and responsibility of marketing related to organization context.................................3 LO 2................................................................................................................................................5 Applymarketingmixtocomparewaystomarketingplanningprocesstoaccomplish objectives of business............................................................................................................5 LO 3..............................................................................................................................................10 Basic marketing plan for company......................................................................................10 CONCLUSION.............................................................................................................................13 REFERENCES..............................................................................................................................14
INTRODUCTION Marketing is ethical procedure by which single people and companies acquire what they want through making and dealing value with others. It is too frequently prospected strictly as management activity instead of belief which is driver for all successful companies. There is requirement for all managers to have company hold of the importance of marketing and creative activity of consumer focus (Kotler and et.al., 2018). It is the ordinary utilised as word related to shopping but it goes far beyond selling goods. This study is based on Amazon. It is the international technology company which directs on e-commerce and cloud computing as well as artificial intelligence. Report will explain the marketing functions, its roles and responsibilities relate to the organizational context. It will compare the different ways by applying the marketing mix to the marketing planning procedure of accomplish objectives of business. Furthermore, assignment will produce and evaluate basic marketing plan for the company. LO 1 Key roles and responsibilities of the marketing functions Being a marketing manager of the Amazon company, have to play different roles and responsibility in the company in order to increase the sells of the e- commerce company in the market. They do not only play different roles but also play vital and important role to make effective strategies for the Amazon company. Key roles and responsibilities of the marketing function of Amazon is as follows: Defining and managing brand:One of the major responsibility of the marketing manager of the Amazon is to defining their brand and company name in the market of the e- commerce industry. In this marketing manager of amazon conduct the different campaign and different promotional event to make aware of the company in the market among the customers to use their e-commerce site to shop different kind of the products at different prices range according to the capability of the customers. This responsibilities of the marketing manager help the company to increase its brand among the customers and also help to increase the use of the e- shopping(Oumlil, Rao and Reddy, 2015). Setting marketing strategies:Building the strategies of the marketing is another key responsibility of the marketing function. In this marketing manager of the Amazon company, takes responsibilities to make effective strategies that help the Amazon to obtain its overall 1
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