Ask a question from expert

Ask now

Unit 2: Marketing Essentials - Amazon

19 Pages5786 Words34 Views
   

Added on  2021-02-21

Unit 2: Marketing Essentials - Amazon

   Added on 2021-02-21

BookmarkShareRelated Documents
Unit 2: Marketing Essentials
Unit 2: Marketing Essentials - Amazon_1
Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
Key roles and responsibilities of the marketing functions.....................................................1
Roles and responsibility of marketing related to organization context .................................3
LO 2 ................................................................................................................................................5
Apply marketing mix to compare ways to marketing planning process to accomplish
objectives of business ............................................................................................................5
LO 3 ..............................................................................................................................................10
Basic marketing plan for company ......................................................................................10
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14
Unit 2: Marketing Essentials - Amazon_2
Unit 2: Marketing Essentials - Amazon_3
INTRODUCTION
Marketing is ethical procedure by which single people and companies acquire what they
want through making and dealing value with others. It is too frequently prospected strictly as
management activity instead of belief which is driver for all successful companies. There is
requirement for all managers to have company hold of the importance of marketing and creative
activity of consumer focus (Kotler and et.al., 2018). It is the ordinary utilised as word related to
shopping but it goes far beyond selling goods. This study is based on Amazon. It is the
international technology company which directs on e-commerce and cloud computing as well as
artificial intelligence. Report will explain the marketing functions, its roles and responsibilities
relate to the organizational context. It will compare the different ways by applying the marketing
mix to the marketing planning procedure of accomplish objectives of business. Furthermore,
assignment will produce and evaluate basic marketing plan for the company.
LO 1
Key roles and responsibilities of the marketing functions
Being a marketing manager of the Amazon company, have to play different roles and
responsibility in the company in order to increase the sells of the e- commerce company in the
market. They do not only play different roles but also play vital and important role to make
effective strategies for the Amazon company. Key roles and responsibilities of the marketing
function of Amazon is as follows:
Defining and managing brand: One of the major responsibility of the marketing
manager of the Amazon is to defining their brand and company name in the market of the e-
commerce industry. In this marketing manager of amazon conduct the different campaign and
different promotional event to make aware of the company in the market among the customers to
use their e-commerce site to shop different kind of the products at different prices range
according to the capability of the customers. This responsibilities of the marketing manager help
the company to increase its brand among the customers and also help to increase the use of the e-
shopping (Oumlil, Rao and Reddy, 2015).
Setting marketing strategies: Building the strategies of the marketing is another key
responsibility of the marketing function. In this marketing manager of the Amazon company,
takes responsibilities to make effective strategies that help the Amazon to obtain its overall
1
Unit 2: Marketing Essentials - Amazon_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials - Amazon with eBay Assignment
|16
|5263
|29

P3 Compare the marketing mix of organisations
|17
|5326
|23

Marketing Essentials Assignment | Big 4 technological firm
|16
|5024
|24

Marketing Essentials in Amazon Plc
|16
|5206
|40

Marketing Essentials - Amazon Assignment Sample
|17
|4767
|55

Marketing Mix of Coca Cola - PDF
|17
|5633
|186