Marketing Essentials: Roles, Responsibilities, and Tactics

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Added on  2022/12/30

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AI Summary
This report analyzes various aspects of marketing essentials, including the key roles and responsibilities of marketing function, its significance with other functional units, and the tactics applied by companies to form business objectives. It also explores marketing mix comparison and its interrelation with functional units. The report concludes with a discussion on the importance of STP, differentiation strategy, and focused cost strategy in achieving business goals.

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