Marketing Essentials: Roles, Responsibilities, and Tactics

Unit 2 - Marketing Essentials

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
LO1.......................................................................................................................................................4
Key roles and responsibilities of marketing function.........................................................................4
Roles and responsibilities of marketing in context with competitive global marketing.....................4
Significance with other functional units in company.........................................................................5
Key elements of marketing function and interrelation with functional units.....................................5
LO2.......................................................................................................................................................6
Marketing mix comparison................................................................................................................6
Tactics applied by company to form business objectives...................................................................8
CONCLUSION.....................................................................................................................................9
REFERENCES....................................................................................................................................10

INTRODUCTION
Marketing can be understood to be widely essential for companies higher innovation
and productive sales management, promotion of goods and services and also bring on new
domains enlarged business efficacy profoundly. The report will be analysing various aspects
of marketing essentials within context of Morrison company where there are varied focus
developed on essential role of marketing , its interrelation with various market competitive
demands and leveraging efficacy on longer run. The study will be further discussing various
aspects of marketing mix which enables marketing planning process to form strong shape
within competitive goals for achieving business objectives. The report will be also analysing
various business tactics applied by company to analyse business objectives that can be
achieved on longer run. The study will analyse in detailed structure of profound new pricing
strategies for larger productive marketing and also enhanced goals widely, where Morrison
has been aiming to be competitive within retail industry aspects (Armstrong., Kotler., and
Brennan, 2018).

LO1
Key roles and responsibilities of marketing function
Morrisons company aims to be widely informative and dynamic within competitive
retail industry scenarios where there are varied new domains competitively coming on among
working efficacy widely. The role and responsibility of marketing is to be productively focus
on market research, strategic investments of capital and planning domains for innovative
horizons to take stringent position metrics among retail industry. The marketing department
has been identified as major keen role for enhanced business competitive domains
development, to bring on consumer oriented efficacy and profound diversity for work
productive goal synergy within new informative aspects. Marketing enables product brand
development to be formed on varied growth goals and targets within revenue to be framed on,
goodwill to be expanded among larger goals productively and also consumer oriented
promotion (Armstrong .and et.al., 2018). The marketing also enables business domains to be
strategically formed, enrich brand on longer synergy and functionally build profits among
quest horizons profoundly. Morrisson aims to use best digital marketing strategies widely for
online scale marketing, leverage longer scale diversity and also pertain competitive domains
informatively for bst innovative branding.
Roles and responsibilities of marketing in context with competitive global marketing
The interrelationship of marketing within roles and responsibilities within global
competitive marketing can be understood to be widely innovative where there are varied
goals diversely coming on within larger domains on which functional innovation is
enhanced. The role of marketing can be understood to be widely crucial for innovative
divergence within competitive efficacy aspects, where Morrission aims to be fundamental
competent and actively determining new horizons on which there are varied new innovations
coming on. Morrison aims to be using best digital marketing strategies for larger diverse
technical efficacy among reaching informative reach among consumers, use best high scale
productivity within promotional scale to be widely commercial . Marketing at Morrison also
enables business diversity to expand commercially on new quest horizons , expand among
larger consumer targets and also productively be competent within keen functional aspects to
be channel of communication for company. The global marketing determinants has been
identified as one of the most competent aspect where Morrison aims to use best marketing