Marketing Essential

Verified

Added on  2023/01/11

|18
|4348
|26
AI Summary
This document provides an overview of marketing essentials, including the nature of marketing, development of marketing concept, trends in marketing, and the influence of external environment on marketing activity. It also discusses the roles and responsibilities of marketing within an organization and the interrelationships between different functional units. Additionally, it explores the marketing mix and the marketing planning process.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.
Loading PDF…
[object Object]

Your All-in-One AI-Powered Toolkit for Academic Success.

Available 24*7 on WhatsApp / Email

[object Object]