Unit 2: Marketing Essentials Part 1

Unit 2: Marketing
Essentials part1

Table of Contents
 Introduction
 Concept of marketing, including current and future trends
 Different marketing processes
 Roles and responsibilities of marketing function
 Roles and responsibilities in context of marketing environment
 Critical evaluation of key elements of marketing function
 Conclusion
 References

Introduction
Marketing is defined as activities, process, institutions in order to
create, deliver, communicate, exchange offerings which has value for
their clients, society, customers, partners, business (What is
marketing? Definition and meaning, 2020). It is very important for
organisation to have effective marketing relationship with customer
for selling of their products and services.

Concept of marketing, including current
and future trends
Marketing is referred as activities of business in which goods and
services are brought and sold at marketplace.
Current Trends
 Increased Focus On Customer Experience
 Personalised Everything
Future Trends
 Change in Consumer Purchasing Decisions
 Mobile Communication