logo

UNIT 2 Marketing Essentials : McDonald and Burger King

   

Added on  2020-06-04

12 Pages3579 Words74 Views
UNIT 2 MKT ESS
UNIT 2 Marketing Essentials : McDonald and Burger King_1
Table of ContentsINTRODUCTION...........................................................................................................................1PROJECT – 2 ..................................................................................................................................1Comparison between McDonald and burger king..................................................................1Marketing plan for McDonald................................................................................................6CONCLUSION................................................................................................................................9REFERENCES .............................................................................................................................10
UNIT 2 Marketing Essentials : McDonald and Burger King_2
PROJECT – 2 INTRODUCTIONThe concept of marketing can be used to face intense competition that is rising incompanies. The needs of customers can be analysed with marketing concept and decisions willbe taken in order to satisfy those needs. It will also help to maximize profits, sales and beat therivals in a business (Telang and Deshpande, 2016). The strategies and plans are made bycompanies in order to do conduct marketing of their products.McDonald is a fast food restaurant chain. It is serving 69 million customers in order 100countries. The hamburgers, cheese burgers, French fries etc are sold by this food chain company.This report will compare the marketing mix of both McDonald and Burger king company inorder to achieve their objectives of business. This report will also produce basic marketing planfor McDonald.Comparison between McDonald and burger kingMarketingmix elementsMcDonaldBurger kingProductIn the world McDonald is one of theleading food chains. The productssuch as hamburgers,products ofchicken, cheese burgers, items ofbreakfast,soft drinks,milkshakes anddessert etc are sold by McDonald.The items such as smoothies, fishwraps and fruits also have included byMcDonald (Onurlubaş, 2017.). It ismainly famous for hamburgers. Therestaurant that was started byMcDonald brothers soldhamburgers,milkshakes and frenchfries. Across the world the otherproduct that is sold by this companyare big mac,beef burger,double cheeseIn comparison, with McDonald theproducts that are manufactured by theserestaurants are hamburgers,desserts,French fires ,milk shakes andsoft drinks. The new products arebasically introduced by this companyand improvement is done in existingPortsmouth congoAgra Food LamWeston burger king has signed a licencedeal .As a outcome of this the Frenchfries are offered at retail line. Therestaurant that are owned by burger kingis less in comparison with McDonald.1
UNIT 2 Marketing Essentials : McDonald and Burger King_3
burger and Mc spicy burger. Thechicken product that is sold by thiscompany included are Mc chicken,premium chicken sandwiches andgrilled chicken premium (Telang andDeshpande, 2016.).. The product offish such as fish Mcbites and Filet Ofish are also sold by the company. Arange of breakfast sandwiches is alsooffered by company. The primarilysupplier for this company is cococola. As per the taste of local andcultural identity the products areadopted by this company.PriceThe price bundling strategies aremade by company that offer pricebundling products for customers. Thefocus of McDonald is onpsychological strategies of pricing inorder to attract more number ofcustomers. The main objective oftheir company is to make its productsaffordable for customers .Sostrategies are made in order to sell itsproduct at reasonable prices. Thepizza hut,dominoz,KFC,subways areprimary competitors of McDonald.The discounts are offered by companyin order to promote its products. Totap the lower middle section ofsociety their strategies of pricing areIn order to offer an alternative toMcDonald burger king is planing to sellslushy drinks for less price incomparison with McDonald. Theproducts are sold at an affordableprocess (Perrone and Wodonga, 2015) .2
UNIT 2 Marketing Essentials : McDonald and Burger King_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials Assignment: Marketing Assignment
|11
|2843
|77

Marketing Mix of Burger King
|8
|2086
|187

Assignment On Marketing Management (PDF)
|6
|1186
|52

Marketing Mix Report : McDonald and Burger Kinga
|13
|3091
|35

Operations and Quality Management Assignment
|11
|2693
|371

Presentation on McDonald's
|18
|1350
|32