Unit 21 - Menu Development, Planning and design

Note:- Kindly note this work should be divided as part one 5 pages report , and rest is power point presentations total of wording 2000 words

UNIT 21 - MENU DEVELOPMENT,
PLANNING AND DESIGN

Example of menu with set budgets to meet with
different customers target market.
 Pasco cafe is located in busy high street between railway station and office. This entity
has local and regular customers from local builder merchant. Henceforth, the owner of
this entity has revised their menu in order to full-fill the needs of target customers.
 Additionally, the target customer for chosen enterprise will be as Medium age
customers. In order to cater the needs of customer's, this entity set low budgeted price.
The main aim behind this is to generate high profitability by providing quality
commodities at lower price.

CONT.. Menu
Starter Price (£)
 Soup 12.50
 chicken soup 12.50
 Mushroom soup 12.50
Bread and salad
 Garlic bread 13.00
 Smoked salmon salad 18.50
 Shrimp & Fresh fruit salad 20.50
Main course
 Sandwiches 15.50
 Ham & cheese sandwiches 14.50
 Egg sandwiches 16.00
Pizza (1 pc)
 Onion Pizza 15.00
 Chicken & Pork Pizza 16.00
 Vegetarian Pizza 14.00
Drinks
Capuchino coffee 12
Apple juice 10
Lemon tea 7

2. Justification on key consideration taken into account when costing
and pricing menus.
 The menu is a main driving force that aids in getting customers to doors to restaurant.
They wants to pay for the quality they are receiving. In addition to this, the prices on
the menu directly affect the profitability of the restaurant and these guideline aids to get
the better pricing decision.

CONT..
Ingredients SIZE PRICE UNIT PER UNIT COST
Pizza 8 slice 25 2 12.5
French fries Medium plate 30 1 30
Burgers 1 qt 50 2 25
Potato pave 3 Oz 40 2 20
Soup 1 tsp 30 1 30
Bread 4 piece 25 1 25
Salad Medium plate 40 1 40
Cappuccino 1 Tbs 30 1 30
Sandwiches 1 slice 40 1 40
Apple juice 2 tbs 20 1 20
Lemon tea 2 tbs 15 1 15
TOTAL 287.5
q FACTOR 5.00% 14.375
T.COST 25.00% 301.875
MARK UP 75.46875
PROJECT
MENU
PRICE 75.46875

THANK YOU