Menu Planning and Design: Principles, Requirements, and Profitability

MENU
DEVELOPMENT,
PLANNING AND
DESIGN

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Determine the principles of menu planning and design it to meet the needs to customers
and business................................................................................................................................1
P2. Determination of basic requirements which should be fulfilled to enhance the profit of
different menus............................................................................................................................2
TASK 2............................................................................................................................................3
Covered in PPT...........................................................................................................................3
TASK 3............................................................................................................................................3
P5. Develop a realistic plan of menu in order to meet the needs to customers to enhance the
profitability..................................................................................................................................3
P6. Develop a menu which meets the requirements of customers to increase the profitability..3
P7. Test and evaluate the produced plan.....................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Menu planning is a process which is useful in analysing regarding the meals, starters,
dishes and desserts. At the time of creating menu, it is important to determine its importance as
the dietary requirements of people are quite different which is helpful in order to attract more
customers (McGreevy, 2018). For this, there are many factors which should be considered in
developing menu like customers satisfaction, cost factors, pricing and so on which is referred by
customer and management. In this report, Pasco cafe is considered which is situated nearby the
busy area like railway station and offices and now cafe wants to develop new menu in order to
attract more and more customers. As this report, is going to cover the analysis of menu which is
developed in order to match the basic needs and requirements and also include the matching
necessity of business.
TASK 1
P1. Determine the principles of menu planning and design it to meet the needs to customers and
business
Principles of menu planning
These are helpful to maintain a probable balance of qualities and difference types of
dishes including various flavours (Leib and et. al., 2018). For this, menu is developed in order to
communicate with customers in effective manner which is concerned with their offerings. For
this, few principles are as:
 Offerings are classified in an effective manner to develop menu as it is more synchronic
in terms of selecting desserts which are developed in which menu look more captivating
as it offer appropriate information concerning their offerings. Description of food items are important as it is helpful in depicting and consider the basic
ingredients in order to offer prominent dish. They also provide appropriate choice which
is helpful in satisfying the needs and requirements.
Trialling and testing different types of menus À la carte: It depicts the menu in which cost is analysed and placed in an effective
manner as here, menu items and their costs are described in appropriate manner. In
relation with Pasco cafe, they offer adaptability and provide many options to potential
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