Menu Development, Planning and Design

UNIT 21 - MENU
DEVELOPMENT,
PLANNING AND DESIGN

Table of Content
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1. Principles of Menu Planning and Designing According to Customers and Business
Requirements...............................................................................................................................1
P2. Customer and Business Requirements In Different Menus...................................................2
LO2..................................................................................................................................................3
P3. Key Considerations in Pricing and Costing of Menus...........................................................3
P4. Accurately Priced and Costed Menu ....................................................................................4
LO 3.................................................................................................................................................7
P5. Realistic Plan to Develop Menu............................................................................................7
P6. Menu to Maximize Profitability of Pasco Cafe.....................................................................7
P7. Test and Evaluation...............................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Menu development and planning is very essential process of analysing needs and wants
of customers to satisfy them. Hospitality industry is changing rapidly and demand of eateries are
increasing. This report has a brief information about menu planning and designing of Pasco Cafe
to increase customer base and satisfy existing customers effectively. Report covers process of
menu planning according to customers and business requirements. Impact of customers of menu
planning to enhance quality of products and services effectively.
LO 1
P1. Principles of Menu Planning and Designing According to Customers and Business
Requirements
Menu planning and designing is very important as menu are the drivers of food and
beverage industry. Menu provides brief description about all the products which are available to
customers. Pasco cafe need to analyse needs and wants of customers to increase quality of
products and change prices accordingly (Dias, Ng and Hussin, 2016). Meal planning is
extension of menu planning which differentiates different dishes according to customers and
situation.
Menu planning and designing helps Pasco Cafe to analyse prices of dishes to decrease
cost and improve profit margins.
Variety
Variety is the first principle which a business need to consider in menu planning and
designing and which helps to understand pricing values of products offered to customers. Pasco
cafe need to examine their menu products which can be provided to customers according to their
need and wants. Cafe also need to analyse page positioning and category placements while
designing menu to increase satisfaction of customers. Pasco Cafe analyses customers need dishes
according to occasions. Customer expect to have a menu which is based on disease condition of
customers and have proper nutritional value as promised. For example, static menu and Du Jour
Menu and innovate new dishes and attract more customers.
Balance
Pasco cafe has to analyse while menu planning and designing, nutritional values of each
product and mention it in menu. Cafe also need to ensure the quantity of food which can satisfy
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customers effectively. Font colour and theme of menu is also very essential and company need
integrate culture on menu design to attract more customers.
Flexibility
Pasco Cafe can increase their customer base by designing seasonal menu which have
pricing advantages and this also helps to retain existing customers. Flexibility in menu planning
and designing helps to target customers into different segments.
Truthfulness
Pasco need to analyse rules and regulations of government to protect right of customers
and provide promised quality, quantity and nutritions of products this also helps cafe to improve
food quality standards to grow business in market (Filimonau and Krivcova, 2017).
P2. Customer and Business Requirements In Different Menus
Static Menu
Static menu is stable menu which is provided to customers all year long. This menu helps
to serve food products which are needed immediately to customers. Pasco Cafe need to design
and plan this type of menu to reduce waiting time of customers who are in hurry. Cafe have to
analyse the food products which are easy to cook faster and increase satisfaction of customers.
Cafe analyses that customer requires hot food product with effective packaging to reduce
efficiency of product for take away.
A la Carte Menu
This menu specifies prices of products separately to increase customer choice. This type
of menu increase opportunity to increase customer satisfaction and help to provide more options
to retain customers to cafe (Nguyen, 2019). For designing and panning this type of menu Pasco
Cafe needs to identify cost and budget seasonal raw food to determine efficient prices in menu.
Cafe also need to improve the quality of food products to ensure better satisfaction of customers.
Beverage Menu
Pasco cafe requires better contacts and knowledge about all types of beverages to
increase options of customers. This also include analysing the market trends to ensure maximum
sold beverages of competitors in determining prices on menu. Customer requires coffee, tea in
hot beverages and ice tea, cold drinks in cold beverages in the menu. They also require proper
font which is easy to understand.
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