Menu Development, Planning and Design

Menu Development,
Planning and Design
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Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
P1 Principles of menu planning and design to meet customer and business requirements for
different kinds of menus.........................................................................................................3
P2 Customer and Business requirements that need to be fulfilled in order to maximise profits 4
Task 2...............................................................................................................................................4
(Covered in PPT)....................................................................................................................4
Task 3...............................................................................................................................................5
P5 Plan to develop a menu in order to maximise the profitability of the chosen organisation5
P6 Menu..................................................................................................................................5
P7 Testing and Evaluation of the above Menu.......................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
A menu can be defined as list of food and beverage items along with their prices that is
offered to the customers at a restaurant (Ahn and et. al., 2018). Menu Planning is an important
task within a restaurant as it saves both time and money, promotes healthier eating choices and
should be planned while keeping certain points in mind like availability of ingredients,
accessibility to the market, people who are to be served etc. The report is based on Pasco Cafe
which is located on a busy high street and has regular customers. The report explains the
different principles of menu planning in order to meet business and customer requirements and
factors that need to be kept in mind while deciding prices of the menu. A menu is also presented
which meets the requirements of customers as well as businesses.
Task 1
P1 Principles of menu planning and design to meet customer and business requirements for
different kinds of menus
Menu Planning and Design is an important component within a restaurant as it helps in
saving time as well as presents the customers with a variety of food and beverage options to
choose from. The different principles of menu planning and design are explained below -
 Balance – While planning and designing a menu, it should be kept in mind that various
dishes and flavours are balanced with each other. Also, food items should also be
balanced depending on if they are high or low in fat.
 Variety – The menu should offer a variety of dishes to the customers to choose from so
that their choices are not limited to specific food items (Clemensen and et. al., 2017). The
food items should be based on main courses that are served by the restaurant.
Menus can be tested by using questionnaires that are offered to the customers to get an
idea of how successful the menu is and the areas in which it can be improved. All these
principles help in meeting customer as well as business requirements. There are different kinds
of menus that are offered at restaurants based on their business like à la carte, table d’hôte menus
etc. which are explained below -
 À la carte – This kind of menu provides the customers with the choice of ordering
individual food dishes in a restaurant. The menu contains a list of food items along with
their prices. Pasco cafe offers à la carte to its customers.
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