Unit 26 Supply Chain Management Assignment

Added on - 22 Mar 2021

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Unit 26 Supply Chain ManagementStudent Name:Student ID:1
Table of ContentsIntroduction........................................................................................................................3The key supply chain concepts, principles and processes in an organization..............4Evaluating the importance of effective supply chain management...............................6Evaluate the cross functional and integrated approach of SCM with other areas ofan organization...............................................................................................................8Evaluate a supply chain strategy within an organization and present proposals forimprovement................................................................................................................10Conclusion.......................................................................................................................13Reference........................................................................................................................142
IntroductionIn traditional management supply chain is part of the marketing department. Theemployees of the marketing department are also performing supply chain activities.The organization doesn’t take a different strategy for the supply chain. But in themodern management system supply has a different entity in an organization.organizations have a supply chain department. This department has its employees,they have their objectives and strategy to run an organization smoothly. Supply is along process. It starts with sourcing means raw materials (Chopra, 2018). Then anorganization bring the raw materials in the organization and deliver the raw materialsto the production department. Then the production department produces the productand stores them in the warehouse. The distributors take a proper channel fordelivering the final products to the buyers for meeting the wants and demand s of thecustomers. The whole process is known as supply chain management. Theassignment is based on the global supply chain of Kellogg multinational company.This company produce breakfast cereal worldwide. This company has factories in 19countries and sell the product in more than 160 countries. Their main products areCorn Flakes, Rice Krispies, Special K, Fruit n' Fiber, and the Nutri-Grain cereal bars.3
The key supply chain concepts, principles and processes in an organizationConcepts of the supply chainThe supply chain is playing a crucial role in both service and product-basedorganization. though there is a huge difference in process of supply in the service-related industry and product-related industry but the concepts of the supply chain arethe same in both industries. Supply is the networking system. It starts with theprocurement process of a company then production, packaging, storing, distributingthe final product to customers. Every company prepare a supply chain strategy toreduce the overall cost of the company and gain competitive advantages over therival or competitors (Chandra and Grabis, 2018). An organization need to set up agood relationship with the suppliers for quality raw materials. The company alsoneed to set a good networking system with different entities such as producers,vendors, warehouse, transportation companies and distribution companies. Aproduct-related industry supply chain requires physical activities in the resource anda service-related industry supply chain required to establish an effective network withthe other entities.Principles of the supply chain managementThe supply chain management process builds on some core principles. Theprinciples are given below.Align supply chain with customer needsMarketing people assess the market and determine the needs and wants of thecustomers. Then they provide the information to the supply chain department andproduction. Both department keen to fulfil the demand and wants of the customers.To fulfil the customer needs in an effective way a business divides the customersinto a different group with the same categories. This is called segmentation. Thesupply chain tries to fulfil the demand and wants of every segment.Logistic networkAfter dividing the customers into different segmentation than they approach thecustomers to fulfil their needs. But they need to approach different segmentation with4
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